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CNN AMERICAN MORNING WITH PAULA ZAHN

Look at Pop-Up Menopause Book

Aired September 25, 2002 - 09:46   ET

THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.

PAULA ZAHN, CNN ANCHOR: Menopause isn't something people really like to talk about.
But Jeanne Moos introduces us to a new way to talk about the subject. It's kind of fun.

(BEGIN VIDEOTAPE)

JEANNE MOOS, CNN CORRESPONDENT (voice-over): Literature is going down the tubes. The fallopian tubes.

(on camera): The pop-up menopause book.

UNIDENTIFIED FEMALE: It does pop up in your life.

MOOS (voice-over): Now can you pull and slide your way through menopause.

UNIDENTIFIED FEMALE: Can't even go there. Can't think about menopause.

MOOS: It's getting harder not to. There is menopause the musical, where they sing about the symptoms.

And a Web site called "Minnie Pauz," they're trying to fill 250 cabins with mostly menopausal women for a cruise to Alaska to try to beat those hot flashes.

Menopause is hot. So why not a pop-up book starring a menopause fairy and a character called.

UNIDENTIFIED FEMALE: Miss Myperiod.

UNIDENTIFIED FEMALE: Miss Myperiod?

MOOS: Menopause is the brain child of four New Yorkers. Though sometimes it takes guys a minute to recognize it.

UNIDENTIFIED FEMALE: Oh, my go God. I know what that is now.

MOOS: A pop-up uterus labeled "womb for rent," ovaries marked, "going out of business."

UNIDENTIFIED FEMALE: Laugh at it as you go, because otherwise, it will make you crazy.

MOOS: Kathy Kelly was going crazy with menopausal symptoms. Her tribulations inspired Kathy and her co-workers to create the book.

UNIDENTIFIED FEMALE: Because we love her. But we were all sad.

MOOS: Try alleviating those mood swings with Dial a Mood, or play a board game called Menoland.

You'll encounter everything from night sweats to crying jags to blinding rage. Meno-Pop isn't the first weird pop-up book. We found a pop-up book of phobias, ranging from fear of heights to fear of dentists to fear of unsanitary conditions and germs.

Even Dr. Ruth has gotten into the act, with a pop up sex education book for kids.

DR, RUTH WESTHEIMER, SEX EXPERT: I was worried, because you know what, Jeanne, I thought, oh my gosh, there are going to try to make something pop up.

MOOS: Fear not, this is for 4 to 6-year-olds.

(on camera): It's sort of the sperm attacking the egg there.

WESTHEIMER: No, not attacking, Jeanne.

MOOS: OK, I'm sorry.

WESTHEIMER: No, the sperm uniting.

MOOS (voice-over): No more uniting after menopause. The pop-up book sells for $25, available only on the Meno-Pop Web site. Publishers weren't interested.

(on camera): It's a pop-up menopause book.

UNIDENTIFIED FEMALE: Oh, you're not serious.

MOOS (voice-over): And don't think it's easy to reproduce a 3-D uterus. The book required a pop-up engineer.

(on camera): Is this to life scale.

(voice-over): Jeanne Moos, CNN, New York.

(END VIDEOTAPE)

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