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American Morning

Got Milk, California

Aired October 30, 2002 - 09:39   ET

THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.


THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.


PAULA ZAHN, CNN ANCHOR: Andy, you've got milk.
ANDY SERWER, "FORTUNE" MAGAZINE: Got milk. Let's talk about something a little more interesting, shall we? It is the 10-year anniversary of the Got Milk ad campaign, and the California milk board is trying to get a town in California to change its name.

ZAHN: From what to what?

SERWER: From what they to Got Milk. There is one called Biggs, California. They want Biggs to change its name to Got Milk. What would they do for Bigg's population of 1,800. that's near Chico and Yuba in the Valley there. What would they give him. They'd give him money for schools. They need some money there. And they also would do a Got Milk museum in Biggs, California.

Anyway, you know what? I thought what we would do, Paula, is to see if the whole got milk campaign, you know, with the mustaches and the celebrities.

ZAHN: I remember almost every single one of those shots.

SERWER: Does it really work? We'll try to get one of those Got Milk mustaches.

ZAHN: Is this low fat?

SERWER: No this, is real, regular milk, and I'll keep it there.

ZAHN: All right. You keep on talking, Andy, while I try to get some of that out of you.

SERWER: Mustache?

No.

ZAHN: Post nasal drip.

SERWER: There is no mustache there. Those mustaches are painted on. I think we have blown the lid.

ZAHN: What a scam!

SERWER: We've blown the lid off the got milk ad campaign once and for all.

ZAHN: Before we go on, do you want to get rid of the little droplet right now? It's gone. It's gone.

SERWER: I want to look tidy on your show, Paula.

ZAHN: Anyway, some funny town names. You might remember Truth or Consequences, New Mexico, they got paid to change their name to match the TV show. We found this great Web site with some great town names. Here we go: Dead Horse, Alaska, Hygiene, Colorado, Monkey's Eyebrow, Kentucky, Boring, Maryland -- nothing in Maryland is boring; I'm from there. And my favorite, Paula, Disco, Wisconsin.

SERWER: But you've got to check out this Web site, it's unbelievable, every state in this country has 10 crazy names like that. It's really cool. It's a real fun thing.

ZAHN: So is Got Milk going to happen in the town of Biggs?

SERWER: Well, we don't know. It's still outstanding. They're competing with those 19 other towns, and we'll find out over the next couple of days.

ZAHN: So based on your experiment here this morning, I guess we won't see you a month down the road doing the ad for the Got Milk campaign.

SERWER: I don't think they'll be calling me up to do the campaign, do you?

ZAHN: What a scam, painted on?

SERWER: They are painted on, I think.

ZAHN: We'll hear from these people.

SERWER: I bet you will, and you may get some milk sent to the studio.

ZAHN: Thanks, Andy.

TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com







Aired October 30, 2002 - 09:39   ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
PAULA ZAHN, CNN ANCHOR: Andy, you've got milk.
ANDY SERWER, "FORTUNE" MAGAZINE: Got milk. Let's talk about something a little more interesting, shall we? It is the 10-year anniversary of the Got Milk ad campaign, and the California milk board is trying to get a town in California to change its name.

ZAHN: From what to what?

SERWER: From what they to Got Milk. There is one called Biggs, California. They want Biggs to change its name to Got Milk. What would they do for Bigg's population of 1,800. that's near Chico and Yuba in the Valley there. What would they give him. They'd give him money for schools. They need some money there. And they also would do a Got Milk museum in Biggs, California.

Anyway, you know what? I thought what we would do, Paula, is to see if the whole got milk campaign, you know, with the mustaches and the celebrities.

ZAHN: I remember almost every single one of those shots.

SERWER: Does it really work? We'll try to get one of those Got Milk mustaches.

ZAHN: Is this low fat?

SERWER: No this, is real, regular milk, and I'll keep it there.

ZAHN: All right. You keep on talking, Andy, while I try to get some of that out of you.

SERWER: Mustache?

No.

ZAHN: Post nasal drip.

SERWER: There is no mustache there. Those mustaches are painted on. I think we have blown the lid.

ZAHN: What a scam!

SERWER: We've blown the lid off the got milk ad campaign once and for all.

ZAHN: Before we go on, do you want to get rid of the little droplet right now? It's gone. It's gone.

SERWER: I want to look tidy on your show, Paula.

ZAHN: Anyway, some funny town names. You might remember Truth or Consequences, New Mexico, they got paid to change their name to match the TV show. We found this great Web site with some great town names. Here we go: Dead Horse, Alaska, Hygiene, Colorado, Monkey's Eyebrow, Kentucky, Boring, Maryland -- nothing in Maryland is boring; I'm from there. And my favorite, Paula, Disco, Wisconsin.

SERWER: But you've got to check out this Web site, it's unbelievable, every state in this country has 10 crazy names like that. It's really cool. It's a real fun thing.

ZAHN: So is Got Milk going to happen in the town of Biggs?

SERWER: Well, we don't know. It's still outstanding. They're competing with those 19 other towns, and we'll find out over the next couple of days.

ZAHN: So based on your experiment here this morning, I guess we won't see you a month down the road doing the ad for the Got Milk campaign.

SERWER: I don't think they'll be calling me up to do the campaign, do you?

ZAHN: What a scam, painted on?

SERWER: They are painted on, I think.

ZAHN: We'll hear from these people.

SERWER: I bet you will, and you may get some milk sent to the studio.

ZAHN: Thanks, Andy.

TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com