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American Morning

Minding Your Business: Making Business More Appealing to Teen Girls

Aired November 04, 2002 - 09:43   ET

THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.

THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.


PAULA ZAHN, CNN ANCHOR: Time to check in with Wall Street and the market action this morning. Andy Serwer is the man to do it. Minding Your Business this morning from New York.
Good morning, Andy.

ANDY SERWER, "FORTUNE" MAGAZINE: Good morning, Paula. Always happy to talk to you when the market is going gangbusters, and it is this morning. The Dow's up over 120 points. Strength in Microsoft, we talked about the favorable court ruling.

There's the Dow. That's four weeks. We are going for week number five. Heading up. Love that, huh? Microsoft is leading the charge forward, but what I want to talk about here, quickly this morning, Paula, is, women in business. Why aren't there more women in business? Well, a new study out this morning may give some clues as to why that is. It's a study by some business women about teens, specifically teenage girls and their attitudes towards business. Very interesting. They studied 4,300 teens, asking them about business. 97 percent of the girls surveyed said they expected to work to support their families, but only 10 percent of them said they were going to go into business. That means most of them said they wanted to go into things like teaching, nursing, social work, maybe volunteer work, that sort of thing. Basically, teenage girls say they want to help people, and they don't see business as a way of helping people. And maybe that's why only six out of the Fortune 500 companies have women CEOs.

ZAHN: Isn't that interesting?

SERWER: It really is.

ZAHN: And then you wonder on top, if all this controversy of corporate malfeasance adds to their cynicism towards business.

SERWER: I think that's right.

ZAHN: When you use the caveat of trying to help people.

SERWER: Right. And you know...

ZAHN: That's really interesting. I don't know how you break that mindset.

SERWER: I don't know, either. It's very difficult and -- but I know one way we're not going to break it, which is this new Tonya Harding sauce controversy, speaking of malfeasance. Have you heard about this, Paula?

ZAHN: No.

SERWER: There is a hot sauce out there, called Tonya Hot Sauce, not for the weak-kneed, it seems.

ZAHN: Look at that.

SERWER: There;s a fake testimonial there: "It's a lead-pipe cinch you'll love it," by Nancy Kerrigan. And basically, Tonya -- they didn't ask Tonya's permission to use her likeness in this hot sauce. There she is with a cigarette and not....

ZAHN: I think she's a lot better looking than that.

SERWER: Yes, so do I, you know. But anyway, so her lawyer has sent this company a letter saying give us a share of the profits here. Otherwise you've to start taking that stuff off the shelves. I haven't tried this hot sauce. Have you ever tried it?

ZAHN: It sounds like it has a big kick, though. It sounds like she has a pretty good case there.

SERWER: I think so. You know, they've got to take that out or give her the money.

ZAHN: All right, Andy, thanks.

TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com





Teen Girls>


Aired November 4, 2002 - 09:43   ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
PAULA ZAHN, CNN ANCHOR: Time to check in with Wall Street and the market action this morning. Andy Serwer is the man to do it. Minding Your Business this morning from New York.
Good morning, Andy.

ANDY SERWER, "FORTUNE" MAGAZINE: Good morning, Paula. Always happy to talk to you when the market is going gangbusters, and it is this morning. The Dow's up over 120 points. Strength in Microsoft, we talked about the favorable court ruling.

There's the Dow. That's four weeks. We are going for week number five. Heading up. Love that, huh? Microsoft is leading the charge forward, but what I want to talk about here, quickly this morning, Paula, is, women in business. Why aren't there more women in business? Well, a new study out this morning may give some clues as to why that is. It's a study by some business women about teens, specifically teenage girls and their attitudes towards business. Very interesting. They studied 4,300 teens, asking them about business. 97 percent of the girls surveyed said they expected to work to support their families, but only 10 percent of them said they were going to go into business. That means most of them said they wanted to go into things like teaching, nursing, social work, maybe volunteer work, that sort of thing. Basically, teenage girls say they want to help people, and they don't see business as a way of helping people. And maybe that's why only six out of the Fortune 500 companies have women CEOs.

ZAHN: Isn't that interesting?

SERWER: It really is.

ZAHN: And then you wonder on top, if all this controversy of corporate malfeasance adds to their cynicism towards business.

SERWER: I think that's right.

ZAHN: When you use the caveat of trying to help people.

SERWER: Right. And you know...

ZAHN: That's really interesting. I don't know how you break that mindset.

SERWER: I don't know, either. It's very difficult and -- but I know one way we're not going to break it, which is this new Tonya Harding sauce controversy, speaking of malfeasance. Have you heard about this, Paula?

ZAHN: No.

SERWER: There is a hot sauce out there, called Tonya Hot Sauce, not for the weak-kneed, it seems.

ZAHN: Look at that.

SERWER: There;s a fake testimonial there: "It's a lead-pipe cinch you'll love it," by Nancy Kerrigan. And basically, Tonya -- they didn't ask Tonya's permission to use her likeness in this hot sauce. There she is with a cigarette and not....

ZAHN: I think she's a lot better looking than that.

SERWER: Yes, so do I, you know. But anyway, so her lawyer has sent this company a letter saying give us a share of the profits here. Otherwise you've to start taking that stuff off the shelves. I haven't tried this hot sauce. Have you ever tried it?

ZAHN: It sounds like it has a big kick, though. It sounds like she has a pretty good case there.

SERWER: I think so. You know, they've got to take that out or give her the money.

ZAHN: All right, Andy, thanks.

TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com





Teen Girls>