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CNN Sunday Morning

P. Diddy Travels to South Africa to Promote AIDS Awareness

Aired November 24, 2002 - 08:52   ET

THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.


THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.


RENAY SAN MIGUEL, CNN ANCHOR: Out of Africa, America's bad boy of hip-hop is in South Africa on a mission that's not about music. It's part of a buildup to a concert featuring top international and local talent to be aired worldwide on World AIDS Day next month. CNN's Charlayne Hunter-Gault has that story.
(BEGIN VIDEOTAPE)

CHARLAYNE HUNTER-GAULT, CNN CORRESPONDENT (voice-over): They all know his music and his name. And now Sean "P. Diddy" Combs is on a mission to get them to hear his message about HIV and AIDS.

SEAN "P. DIDDY" COMBS, MUSICIAN: I came here to hopefully raise awareness throughout the world to the still growing epidemic here, but also most importantly, to raise awareness of how strong and beautiful you all are.

HUNTER-GAULT: Far from his opulent stage persona, the bad boy of hip-hop is here doing good, weighing in at the epicenter of the HIV/AIDS epidemic, where it's estimated one child dies every minute from AIDS complications, and one in five people here is HIV positive.

UNIDENTIFIED FEMALE: I'm here. I'm living with HIV. And I'm living positively.

HUNTER-GAULT: Later, P. Diddy told us he's determined to counter negative perceptions of Africa that allow the world to ignore its people.

COMBS: This is a human race war, and we shouldn't be able to go to sleep at night with ourselves with the knowledge that there are millions and millions of people dying in Africa.

ALICIA KEYS, U.S. GRAMMY WINNER: How many people here would say, I want you to wear a condom?

HUNTER-GAULT: Elsewhere around Capetown, award-winning American pop diva Alicia Keys talking with kids about sex.

All to be incorporated in the MTV "Stayin' Alive" concert, offered free to broadcasters all over the world on World AIDS Day December 1.

Though many music videos are about sex, MTV's message is about safe sex.

(MUSIC)

HUNTER-GAULT: Stemming in part from the fact that its audience's ages roughly mirror those in the 15 to 24-year-old category, who account for some 50 percent of new HIV infections.

BILL ROEDY, MTV NETWORKS INTL.: The artists are role models, wonderful role models and young people listen to them.

MAHOISA ZWANE, YOUTH AIDS AFRICA: They would rather listen to artists than politicians and all of those people.

HUNTER-GAULT: The other major sponsor says for Levi's, the concert was a natural fit.

KEVIN CARROLL, LEVI STRAUSS FOUNDATION: It's good business. It's the right way to do business.

HUNTER-GAULT (on camera): The message from this concert could potentially reach two billion people, but nowhere is it needed more than in places like this.

Charlayne Hunter-Gault, CNN, Kaelija (ph), South Africa.

(END VIDEOTAPE)

TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com




Awareness>


Aired November 24, 2002 - 08:52   ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
RENAY SAN MIGUEL, CNN ANCHOR: Out of Africa, America's bad boy of hip-hop is in South Africa on a mission that's not about music. It's part of a buildup to a concert featuring top international and local talent to be aired worldwide on World AIDS Day next month. CNN's Charlayne Hunter-Gault has that story.
(BEGIN VIDEOTAPE)

CHARLAYNE HUNTER-GAULT, CNN CORRESPONDENT (voice-over): They all know his music and his name. And now Sean "P. Diddy" Combs is on a mission to get them to hear his message about HIV and AIDS.

SEAN "P. DIDDY" COMBS, MUSICIAN: I came here to hopefully raise awareness throughout the world to the still growing epidemic here, but also most importantly, to raise awareness of how strong and beautiful you all are.

HUNTER-GAULT: Far from his opulent stage persona, the bad boy of hip-hop is here doing good, weighing in at the epicenter of the HIV/AIDS epidemic, where it's estimated one child dies every minute from AIDS complications, and one in five people here is HIV positive.

UNIDENTIFIED FEMALE: I'm here. I'm living with HIV. And I'm living positively.

HUNTER-GAULT: Later, P. Diddy told us he's determined to counter negative perceptions of Africa that allow the world to ignore its people.

COMBS: This is a human race war, and we shouldn't be able to go to sleep at night with ourselves with the knowledge that there are millions and millions of people dying in Africa.

ALICIA KEYS, U.S. GRAMMY WINNER: How many people here would say, I want you to wear a condom?

HUNTER-GAULT: Elsewhere around Capetown, award-winning American pop diva Alicia Keys talking with kids about sex.

All to be incorporated in the MTV "Stayin' Alive" concert, offered free to broadcasters all over the world on World AIDS Day December 1.

Though many music videos are about sex, MTV's message is about safe sex.

(MUSIC)

HUNTER-GAULT: Stemming in part from the fact that its audience's ages roughly mirror those in the 15 to 24-year-old category, who account for some 50 percent of new HIV infections.

BILL ROEDY, MTV NETWORKS INTL.: The artists are role models, wonderful role models and young people listen to them.

MAHOISA ZWANE, YOUTH AIDS AFRICA: They would rather listen to artists than politicians and all of those people.

HUNTER-GAULT: The other major sponsor says for Levi's, the concert was a natural fit.

KEVIN CARROLL, LEVI STRAUSS FOUNDATION: It's good business. It's the right way to do business.

HUNTER-GAULT (on camera): The message from this concert could potentially reach two billion people, but nowhere is it needed more than in places like this.

Charlayne Hunter-Gault, CNN, Kaelija (ph), South Africa.

(END VIDEOTAPE)

TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com




Awareness>