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CNN Live At Daybreak

Bubble Wrap Appreciation Day

Aired January 31, 2003 - 05:49   ET

THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.


THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.


CAROL COSTELLO, CNN ANCHOR: Improvise the snap, crackle and pop of the packaging industry, America's favorite packing material had its very own day of honor this week.
CNN's Jeanne Moos reports on Bubble Wrap Day.

(BEGIN VIDEOTAPE)

JEANNE MOOS, CNN CORRESPONDENT (voice-over): Sorry to burst your bubble, but you've probably missed a holiday. Even if there's nothing noted on January 27, break out the bubbly in honor of Bubble Wrap Appreciation Day.

JOHN SANDERS, MARKETING VICE PRESIDENT, SEALED AIR CORPORATION: All bubbles are not created equal.

(LAUGHTER)

MOOS: The original bubble wrap has plenty of imitators, but the folks at Sealed Air Corporation say they know the real thing.

SANDERS: That's ours.

MOOS (on camera): You can tell from the pop.

SANDERS: Absolutely, yes. The crisper the pop, the more air inside the bubble.

MOOS (voice-over): The inventors of bubble wrap were trying to make wall paper. Instead, it ended up protecting stuff.

And then entered pop culture. In 1997, it made the cover of "Playboy," partially covering up Farrah Fawcett. It's been featured in films.

UNIDENTIFIED MALE: Nice outfits.

UNIDENTIFIED MALE: They're not outfits. They're interstellar jumpsuits.

MOOS: Kids adore bubble wrap for obvious reasons.

UNIDENTIFIED FEMALE: It annoys my parents.

MOOS: It has even spawned Web sites, with Virtual Bubble Wrap to pop and it's own terminology.

(on camera): Do you know what the French Pop is?

SANDERS: I'm almost afraid to ask.

MOOS (voice-over): Stomping bubble wrap barefoot as if it were fine French grapes.

As for Bubble Wrap Appreciation Day, good Lord, it was created at a Christian radio station, WVNI.

TODD YOUMANS, WVNI-FM RADIO: It was a cold day in January in Indiana, we needed to find something fun to do inside.

MOOS: They burst bubble wrap on the air every way they could think of.

It may clog your shredder, but it won't hurt your tires. Fanatics recommend freaking people out by pretending to pop your neck while secretly squeezing bubble wrap in your hand.

(on camera): My neck.

This is pre-bubble wrap.

SANDERS: It is, yes.

MOOS (voice-over): Plastic resin is transformed into layers of polyethylene and nylon.

(on camera): Inside the bubble is just air.

SANDERS: Yes.

MOOS: It's not some special gas, I mean.

SANDERS: I hope not. Unless you're here -- we used to have an old joke, unless you're here on Fridays after a certain lunch, then you don't want to get too close.

MOOS (voice-over): There's even a bubble wrap humor book that suggest uses ranging from padded bra to toilet seat cushioning to burglar alarm you place by the door. The latest advance is inflatable bubble wrap. A customer blows up his own, but this bubble wrap is so tough it doesn't break. That's no fun. A true connoisseur chews bubble wrap like it's bubble gum.

Jeanne Moos, CNN, Saddle Brook, New Jersey.

(END VIDEOTAPE)

COSTELLO: She put that in her mouth.

CHAD MYERS, CNN METEOROLOGIST: Yes, that'll pop a filling.

COSTELLO: She could have choked on that.

MYERS: Yes. COSTELLO: Never seen anyone do that.

MYERS: Don't try that at home.

COSTELLO: Yes, please don't.

MYERS: Thanks.

TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com







Aired January 31, 2003 - 05:49   ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
CAROL COSTELLO, CNN ANCHOR: Improvise the snap, crackle and pop of the packaging industry, America's favorite packing material had its very own day of honor this week.
CNN's Jeanne Moos reports on Bubble Wrap Day.

(BEGIN VIDEOTAPE)

JEANNE MOOS, CNN CORRESPONDENT (voice-over): Sorry to burst your bubble, but you've probably missed a holiday. Even if there's nothing noted on January 27, break out the bubbly in honor of Bubble Wrap Appreciation Day.

JOHN SANDERS, MARKETING VICE PRESIDENT, SEALED AIR CORPORATION: All bubbles are not created equal.

(LAUGHTER)

MOOS: The original bubble wrap has plenty of imitators, but the folks at Sealed Air Corporation say they know the real thing.

SANDERS: That's ours.

MOOS (on camera): You can tell from the pop.

SANDERS: Absolutely, yes. The crisper the pop, the more air inside the bubble.

MOOS (voice-over): The inventors of bubble wrap were trying to make wall paper. Instead, it ended up protecting stuff.

And then entered pop culture. In 1997, it made the cover of "Playboy," partially covering up Farrah Fawcett. It's been featured in films.

UNIDENTIFIED MALE: Nice outfits.

UNIDENTIFIED MALE: They're not outfits. They're interstellar jumpsuits.

MOOS: Kids adore bubble wrap for obvious reasons.

UNIDENTIFIED FEMALE: It annoys my parents.

MOOS: It has even spawned Web sites, with Virtual Bubble Wrap to pop and it's own terminology.

(on camera): Do you know what the French Pop is?

SANDERS: I'm almost afraid to ask.

MOOS (voice-over): Stomping bubble wrap barefoot as if it were fine French grapes.

As for Bubble Wrap Appreciation Day, good Lord, it was created at a Christian radio station, WVNI.

TODD YOUMANS, WVNI-FM RADIO: It was a cold day in January in Indiana, we needed to find something fun to do inside.

MOOS: They burst bubble wrap on the air every way they could think of.

It may clog your shredder, but it won't hurt your tires. Fanatics recommend freaking people out by pretending to pop your neck while secretly squeezing bubble wrap in your hand.

(on camera): My neck.

This is pre-bubble wrap.

SANDERS: It is, yes.

MOOS (voice-over): Plastic resin is transformed into layers of polyethylene and nylon.

(on camera): Inside the bubble is just air.

SANDERS: Yes.

MOOS: It's not some special gas, I mean.

SANDERS: I hope not. Unless you're here -- we used to have an old joke, unless you're here on Fridays after a certain lunch, then you don't want to get too close.

MOOS (voice-over): There's even a bubble wrap humor book that suggest uses ranging from padded bra to toilet seat cushioning to burglar alarm you place by the door. The latest advance is inflatable bubble wrap. A customer blows up his own, but this bubble wrap is so tough it doesn't break. That's no fun. A true connoisseur chews bubble wrap like it's bubble gum.

Jeanne Moos, CNN, Saddle Brook, New Jersey.

(END VIDEOTAPE)

COSTELLO: She put that in her mouth.

CHAD MYERS, CNN METEOROLOGIST: Yes, that'll pop a filling.

COSTELLO: She could have choked on that.

MYERS: Yes. COSTELLO: Never seen anyone do that.

MYERS: Don't try that at home.

COSTELLO: Yes, please don't.

MYERS: Thanks.

TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com