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CNN Live At Daybreak
Andy Ad Awards
Aired May 05, 2003 - 05:51 ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
CAROL COSTELLO, CNN ANCHOR: If you are the kind of person who clicks away during commercials, you may not have seen many of the winners of this year's Andy Ad Awards. So just for you, our Jeanne Moos does the honors.
(BEGIN VIDEOTAPE)
JEANNE MOOS, CNN CORRESPONDENT (voice-over): The stars at this show range from an ill-fated cow to an angry chicken...
UNIDENTIFIED MALE: A young man who has been chased by a chicken.
MOOS: And though Andy's sleek silhouette was everywhere...
(on camera): Who is Andy?
UNIDENTIFIED MALE: Ah, I don't know Andy.
UNIDENTIFIED MALE: Andy is a girl.
UNIDENTIFIED MALE: Andy and I met in prison.
UNIDENTIFIED MALE: Well, there's an uncanny sort of family resemblance.
UNIDENTIFIED FEMALE: Andy is an acronym for Ad New York jumbled up.
MOOS (voice-over): You probably recognize some of the Andy winners. For instance, the guy getting dragged by a cursor, or the Ikea ad with the lamp taken out like trash, left to sit out in the rain after it's been replaced.
UNIDENTIFIED MALE: Many of you feel bad for this lamp. That's is because you're crazy. It has no feelings.
MOOS: Each ad has a title. This Andy winner, done for Fox Sports, is called Dumpster. Some of the edgier ads have never aired in the U.S. Reminiscent of a popped cork, this ad for Xbox video games is called Champagne. The ad features seven actors ranging in age from nine months to 65 years. Seem a little morbid to you? Well, in England...
UNIDENTIFIED FEMALE: It's created a lot of controversy.
MOOS: Controversy, controversy, whatever you call it, several of the winners were no stranger to it and are too racy for American TV. Japanese TV advertised itself by inviting viewers to step into another world.
UNIDENTIFIED FEMALE: Hide yourself.
MOOS: Ads for the History Channel won Andys.
UNIDENTIFIED MALE: All your systems are looking good.
UNIDENTIFIED MALE: OK, I'm going to step off to land then.
UNIDENTIFIED MALE: It's beautiful, just beautiful.
MOOS: The top Andy award, known as the Grandy, went to a whimsical spot called Square for a car that's not. The Andy Awards got a little randy with Nike's ad, called Streaker."
UNIDENTIFIED MALE: Oh, dear, that's an image that's going to stay with me for a very long time. And he's off like a bull with gas.
MOOS: After Nike released Streaker, Reebok came up with a counter ad in which...
UNIDENTIFIED MALE: Oh, my god.
MOOS: ... the streaker is struck. But it's the original ad that won the Andy, continuing Nike's winning streak -- er.
Jeanne Moos, CNN, New York.
(END VIDEOTAPE)
TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com
Aired May 5, 2003 - 05:51 ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
CAROL COSTELLO, CNN ANCHOR: If you are the kind of person who clicks away during commercials, you may not have seen many of the winners of this year's Andy Ad Awards. So just for you, our Jeanne Moos does the honors.
(BEGIN VIDEOTAPE)
JEANNE MOOS, CNN CORRESPONDENT (voice-over): The stars at this show range from an ill-fated cow to an angry chicken...
UNIDENTIFIED MALE: A young man who has been chased by a chicken.
MOOS: And though Andy's sleek silhouette was everywhere...
(on camera): Who is Andy?
UNIDENTIFIED MALE: Ah, I don't know Andy.
UNIDENTIFIED MALE: Andy is a girl.
UNIDENTIFIED MALE: Andy and I met in prison.
UNIDENTIFIED MALE: Well, there's an uncanny sort of family resemblance.
UNIDENTIFIED FEMALE: Andy is an acronym for Ad New York jumbled up.
MOOS (voice-over): You probably recognize some of the Andy winners. For instance, the guy getting dragged by a cursor, or the Ikea ad with the lamp taken out like trash, left to sit out in the rain after it's been replaced.
UNIDENTIFIED MALE: Many of you feel bad for this lamp. That's is because you're crazy. It has no feelings.
MOOS: Each ad has a title. This Andy winner, done for Fox Sports, is called Dumpster. Some of the edgier ads have never aired in the U.S. Reminiscent of a popped cork, this ad for Xbox video games is called Champagne. The ad features seven actors ranging in age from nine months to 65 years. Seem a little morbid to you? Well, in England...
UNIDENTIFIED FEMALE: It's created a lot of controversy.
MOOS: Controversy, controversy, whatever you call it, several of the winners were no stranger to it and are too racy for American TV. Japanese TV advertised itself by inviting viewers to step into another world.
UNIDENTIFIED FEMALE: Hide yourself.
MOOS: Ads for the History Channel won Andys.
UNIDENTIFIED MALE: All your systems are looking good.
UNIDENTIFIED MALE: OK, I'm going to step off to land then.
UNIDENTIFIED MALE: It's beautiful, just beautiful.
MOOS: The top Andy award, known as the Grandy, went to a whimsical spot called Square for a car that's not. The Andy Awards got a little randy with Nike's ad, called Streaker."
UNIDENTIFIED MALE: Oh, dear, that's an image that's going to stay with me for a very long time. And he's off like a bull with gas.
MOOS: After Nike released Streaker, Reebok came up with a counter ad in which...
UNIDENTIFIED MALE: Oh, my god.
MOOS: ... the streaker is struck. But it's the original ad that won the Andy, continuing Nike's winning streak -- er.
Jeanne Moos, CNN, New York.
(END VIDEOTAPE)
TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com
