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CNN Live At Daybreak

People Flipping For Flip-Flops

Aired July 02, 2003 - 05:51   ET

THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.


THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.


CAROL COSTELLO, CNN ANCHOR: All across the country, people are flipping for flip-flops.
But as CNN's Jeanne Moos discovered, the rubber soled summer shoe isn't what it used to be, which would be cheap.

(BEGIN VIDEOTAPE)

JEANNE MOOS, CNN CORRESPONDENT (voice-over): Flip-flop, flip- flop, they've always been for big feet and little feet. But now they're for fashionable feet.

ALLYSON MITCHELL, SPECIAL PROJECTS, EDUCATION, LUCKY: The issue this season, without question, is this from Sigerson Morrison. This is your plain old rubber flip-flop, but with a heel.

MOOS: A heel? Why would anyone put a heel on a flip-flop and charge 85 bucks for it?

ALEXANDRA CHANTECAILLE, SIGERSON MORRISON:

Sexify it a little bit and make it...

MOOS (on camera): To what?

CHANTECAILLE: Just to sexify it.

MOOS (voice-over): The lowly flip-flops not so lowly anymore. Flip-flops now come in terrycloth, ultra suede, foam wood that's actually foam. A store called Ricky's sells flip-flops adorned with monkeys, hula dancers, snide remarks like, "If you think it's ugly, you're too old." There's even a Web site called flipflopfunkshow.com (ph), where the best seller is based on bra straps.

Men have gotten into the act.

(on camera): It's very Astroturf.

UNIDENTIFIED MALE: Yes.

MOOS (voice-over): Or how about a flip-flop with a coconut insole? You can even wear one around your neck, the flip-flop pendant. Editors at the shopping magazine "Rocky's" say flip-flops are the new sneakers.

MITCHELL: You want to see the flip-flop that's the craziest thing you've ever seen? MOOS: So oddly packaged, it looks more like a Frisbee than footwear.

MITCHELL: Look at these from Puma.

MOOS: Puma says they're inspired by an ancient Japanese wooden sandal, hence the name.

MITCHELL: ... Japandle. And they're shaped like half a pizza pie.

MOOS: A whole pie when you put your feet together. Hold the anchovies. But your stomach may flip-flop at the price for this pair, $108 on sale at a trendy store called Camper.

As for the It shoe, the flip-flop with a heel...

UNIDENTIFIED FEMALE: I'm not even a girl and I think that's awesome.

MOOS: These two wear theirs to work. On the first day...

UNIDENTIFIED FEMALE: I had literally 10 people come up to me and go oh my god, I love your shoes. We were in a meeting and they were pointing at my feet going your shoes, your shoes, where did you get them?

MOOS: There's a waiting list at the Siegerson Morrison store.

(on camera): You have a flip-flop hotline.

UNIDENTIFIED FEMALE: We've had to set one up.

UNIDENTIFIED MALE: If you want to order flip-flops, please press one now. If you want general...

MOOS (voice-over): Women have flipped for a shoe that's anything but a flop.

Jeanne Moos, CNN, New York.

(END VIDEOTAPE)

COSTELLO: Sexifying flip-flops.

TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com






Aired July 2, 2003 - 05:51   ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
CAROL COSTELLO, CNN ANCHOR: All across the country, people are flipping for flip-flops.
But as CNN's Jeanne Moos discovered, the rubber soled summer shoe isn't what it used to be, which would be cheap.

(BEGIN VIDEOTAPE)

JEANNE MOOS, CNN CORRESPONDENT (voice-over): Flip-flop, flip- flop, they've always been for big feet and little feet. But now they're for fashionable feet.

ALLYSON MITCHELL, SPECIAL PROJECTS, EDUCATION, LUCKY: The issue this season, without question, is this from Sigerson Morrison. This is your plain old rubber flip-flop, but with a heel.

MOOS: A heel? Why would anyone put a heel on a flip-flop and charge 85 bucks for it?

ALEXANDRA CHANTECAILLE, SIGERSON MORRISON:

Sexify it a little bit and make it...

MOOS (on camera): To what?

CHANTECAILLE: Just to sexify it.

MOOS (voice-over): The lowly flip-flops not so lowly anymore. Flip-flops now come in terrycloth, ultra suede, foam wood that's actually foam. A store called Ricky's sells flip-flops adorned with monkeys, hula dancers, snide remarks like, "If you think it's ugly, you're too old." There's even a Web site called flipflopfunkshow.com (ph), where the best seller is based on bra straps.

Men have gotten into the act.

(on camera): It's very Astroturf.

UNIDENTIFIED MALE: Yes.

MOOS (voice-over): Or how about a flip-flop with a coconut insole? You can even wear one around your neck, the flip-flop pendant. Editors at the shopping magazine "Rocky's" say flip-flops are the new sneakers.

MITCHELL: You want to see the flip-flop that's the craziest thing you've ever seen? MOOS: So oddly packaged, it looks more like a Frisbee than footwear.

MITCHELL: Look at these from Puma.

MOOS: Puma says they're inspired by an ancient Japanese wooden sandal, hence the name.

MITCHELL: ... Japandle. And they're shaped like half a pizza pie.

MOOS: A whole pie when you put your feet together. Hold the anchovies. But your stomach may flip-flop at the price for this pair, $108 on sale at a trendy store called Camper.

As for the It shoe, the flip-flop with a heel...

UNIDENTIFIED FEMALE: I'm not even a girl and I think that's awesome.

MOOS: These two wear theirs to work. On the first day...

UNIDENTIFIED FEMALE: I had literally 10 people come up to me and go oh my god, I love your shoes. We were in a meeting and they were pointing at my feet going your shoes, your shoes, where did you get them?

MOOS: There's a waiting list at the Siegerson Morrison store.

(on camera): You have a flip-flop hotline.

UNIDENTIFIED FEMALE: We've had to set one up.

UNIDENTIFIED MALE: If you want to order flip-flops, please press one now. If you want general...

MOOS (voice-over): Women have flipped for a shoe that's anything but a flop.

Jeanne Moos, CNN, New York.

(END VIDEOTAPE)

COSTELLO: Sexifying flip-flops.

TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com