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Business Traveller

CNN BUSINESS TRAVELLER

Aired July 13, 2003 - 08:30   ET

THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.


THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.


RICHARD QUEST, HOST: Doing business in your own language is one thing (UNINTELLIGIBLE).
After all, you have enough to think about without having to learn another language, and anyway, everyone speaks English, don't the (UNINTELLIGIBLE).

Hello and welcome to CNN's BUSINESS TRAVELLER. I'm Richard Quest, today in Rudesheim on Rhine, Germany.

This month we're going to tackle what has to be the most difficult issue for the traveling executive, dealing with a foreign language.

Now, get it right and you'll truly build bridges to your overseas contacts, but many of us don't. It's said 20 percent of U.K. companies miss out because they don't encourage their employees to learn another language.

Now sure enough we all pick up the phrase book on the plane and learn how to say hello and thank you, but is that enough?

So in this program, how realistic is it to learn another language quickly? And at the end of the day, is it worth it?

The methods that will teach you and the tools that will help you. We show you the nuts and bolts of learning a language from scratch, how not to offend your hosts in meetings at home and abroad, a lessen in body language from the experts, and the language that translates across all countries and cultures, music. We go on the road with the cellist Yo-Yo Ma.

Now then, you've decided that you need to learn a language. The first question, of course, which language to learn. I chose German. It's a good business language that's widely spoken across Europe. So six months ago I came here among the vines where they grow the grape for the famous German Riesling wine. And here in Rudesheim my experiment began just before Christmas.

(BEGIN VIDEOTAPE)

QUEST (voice-over): Six months ago, the vines where bare on the hills over Rudesheim, plants hacked back to prepare for this year's crop.

On the streets themselves, though, a hive of festive activity.

(on camera): Happy Christmas.

UNIDENTIFIED FEMALE: Likewise.

QUEST: What is...

UNIDENTIFIED FEMALE: Happy Christmas? (UNINTELLIGIBLE).

QUEST: (UNINTELLIGIBLE).

UNIDENTIFIED FEMALE: (UNINTELLIGIBLE).

QUEST: (UNINTELLIGIBLE).

UNIDENTIFIED FEMALE: (UNINTELLIGIBLE).

QUEST (voice-over): This is phase one in the great learning experiment, thrown in at the deep end: A foreign land with no translator and not a word of the local language.

More than half of all Europeans say they can speak at least one other European language besides their mother tongue.

Hugo Gruen (ph), mayor of Rudesheim, is not one of them, and neither am I.

TIM CONNELL, CITY UNIVERSITY OF U.K.: I normally say to my students, if you want to be the manager, speak English. If you want to be the director, you've got to speak something else. Because if you really are serious about setting your life's goal, you must look worldwide. If you're looking worldwide, then you've got to look at markets in terms of their own language and their own culture.

UNIDENTIFIED MALE: That is the (UNINTELLIGIBLE).

QUEST: So, ahead of me, 120 hours of one-to-one German tuition before Herr Gruen (ph) in Rudesheim and I meet again.

In charge of my lessons is Berlitz, the word's oldest language school, and my course cost around $7,000.

CONNELL: He should be able to book hotels, travel around, talk to people, find out what about when if people say to him, "What do you do? What are you doing in Germany? What you're going to do tomorrow," he should be able to answer that quite fluently.

QUEST: It will take me six months of hard grind to get to that level.

If you're looking for a quicker fix, in say 10 days or your money back, then Michel Thomas's Language Center in New York promises conversational proficiency quick as a flash.

Five days ago, Mike Ferrari (ph) didn't speak a word of Spanish.

UNIDENTIFIED MALE: I know a million times more than I knew before. I feel like I could go to Spain and survive.

QUEST: Mike's only doing a five-day course. For the full monty of a 10-day course, you can expect to pay $25,000 if you're taught by Michel himself.

There is the question though of how lasting such a quick fix really is.

CONNELL: It's a straight up and down curve. If you learn a language for four weeks, it will take about four weeks to forget.

QUEST: Michel Thomas swears that anyone can learn, it just depends how good their teacher is, which flies in the face of what most of us believe, that there are some people who have a knack for languages and an ear for learning new ones.

UNIDENTIFIED MALE: I'm sure that all of us can think of examples, anecdotal examples, of people we know who are fantastic at languages. Then we have to ask other kinds of questions. We have to ask why did that person do extraordinarily well compared to that person who didn't do very well at all, and we're probable going to move into the area of psycholinguistics. We're going to have to look at the social situation of those people and perhaps most importantly of all, we're going to have to look at their motivation.

QUEST: So motivation is the key, which is pretty difficult for the business learner. After all, your lessons come at the end of a long day at work, and at that stage, it's not the words, it's not the grammar, it's the motivation that you just can't muster up.

(END VIDEOTAPE)

QUEST: More on my progress learning German later in the program, but coming up, there's one language which wherever you are the same rules apply. A lesson in body language from the experts, after the break.

(COMMERCIAL BREAK)

QUEST: Hello and welcome back to BUSINESS TRAVELLER, from Germany.

The problem with trying to learn a language is that it's not the sort of thing you can do on the spur of the moment and there will come a time somewhere in the world where you'll need to understand words quickly. It might be something as simple as what to have for dinner tonight.

Then, of course, you're going to be relying on things like phrase books. But there are other tools that can help speed up the learning process.

(BEGIN VIDEOTAPE)

QUEST (voice-over): I'm learning one-to one with Berlitz. It's one of the best ways to learn a language. It's also quite expensive. Even so, I'm still going to need some help.

Getting the basics together is the hard bit. One simple way to help, listen to the language. That's something that I can do in my own home.

UNIDENTIFIED MALE: We've moved on from tape records to videos throw to multimedia computers. And one thing is that they offer the opportunities for much more intensive practice on a one-to-one basis.

UNIDENTIFIED FEMALE: Question.

UNIDENTIFIED MALE: Why was Ed Smith transferred into the sales department?

UNIDENTIFIED FEMALE: That's right.

HARRIS: It's accessible, theoretically, at any time that you need it. You don't have to wait for a particular time to go to a class had your teacher is available and so forth.

The other key thing is that I can repeat, so I can listen as many times as I need to in order to understand what's there.

QUEST: I'm making progress, but three months of lessons. It's taking time.

And sometimes you need instant results. Time to reach for the pocket translator. This time, it's Russian.

(on camera): Not bad for basic communication and you even get to here how the language should be spoken, almost, but let's face it, you wouldn't want to rely on this for complicated business negotiations, and we're still along way off from a machine that will translate telephone conversations.

UNIDENTIFIED MALE: Speech technology has moved on a lot in the last 20 years, but the problem is ours is at the (UNINTELLIGIBLE). Human being have different speeds of delivery and accents and training a machine to recognize all the different types of voices is difficult.

QUEST: It can be done, but experts say not within the next 10 years. And I can't wait that long, which is why it's back to the books and the grindstone.

(END VIDEOTAPE)

QUEST: Now you can fine out more about those gadgets and other ways of learning languages by visiting our Web site. It's at CNN.COM/businesstraveller. And I'll be very interested to hear about your experiences of learning languages, the pitfalls that you've faced. Drop me an e-mail to the usual address, quest@CNN.COM.

The art of communication is about more than just the spoken word. We are constantly sending out unspoken messages, and those messages can be just as important in the business world, because after all, get the body language right and you'll make the deal. Get it wrong and you most certainly won't.

So some body language tips from the experts.

(BEGIN VIDEOTAPE)

LIZ BARNES, BODY LANGUAGE EXPERT: Body language, a crucial element in good communication.

Take a look at Richard. See how he's crossing his legs away from Sonya and he's actually swinging his foot. This might mean that he's quite impatient with Sonya and he wants to speed things up.

Richard's now leaned forward. He's trying to invade her space. Sonya is started to feel rather defensive. The crossing of the arms across the body. Sonya is now running her fingers through her hair. This could be a sign of nervousness. She's picked up on some of the signals that Rich was sending her.

So this meeting is on a downward spiral.

So what we have here is a typical situation. Sonya is trying to talk to Richard, but he's not interested in having a conversation with her at all.

He takes his glasses off and wipes them clean in front of her while she's trying to speak to him. Sonya, you're just wasting your time with Richard.

Richard, just look at your body language. Look at the signal that you're sending out to Sonya. You need to have a little more energy with your posture, standing up straight. Actually see Sonya through eye contact. Show that you're actually interested in what she's got to say.

Now the nodding, which means your sincere. That's much better.

So what we've got here is a complete case of total insensitivity on Richard's part. Over-staring at Sonia, pointing towards her like that, can be quite intimidating. And now he's even got his foot on her stool.

Richard, you need to think about the way you're behaving. He's going to seem flirtatious, aggressive and don't even realize it, and there's going to come a time had Sonya has had enough.

(END VIDEOTAPE)

QUEST: And still to come, the language that everyone understands, music. We go on the road with the cellist Yo-Yo Ma, and putting my German into practice. After six months of lessons, the real test. That's next.

(COMMERCIAL BREAK)

QUEST: Hello and welcome back to CNN BUSINESS TRAVELLER. I'm Richard Quest, this month in Germany.

Now, six months ago this town square was a nativity scene and the whole area was full of the Christmas spirit.

Back then, when I first met the mayor or burgermeister (ph) of Rudesheim, I could barely speak a word of German. I'm about to meet him again, and hopefully now the lessons have paid of and I'll be able to do more than simply say hello.

UNIDENTIFIED MALE: Hello, Richard. Hello.

QUEST: (UNINTELLIGIBLE).

UNIDENTIFIED MALE: (UNINTELLIGIBLE).

QUEST: (UNINTELLIGIBLE).

CONNELL: What I liked was, when he couldn't say what he wanted, he said it in English, picked up the cue from the other speaker and then went straight back into German. The temptation there would have been to try to explain himself in English, and he didn't. He just went for the one word, put it back into the German context and kept on going.

The other thing that I liked was that the mayor could understand him perfectly well, so his accent clearly is understandable for a German native speaker.

QUEST (voice-over): So I passed the test with the mayor. What about the basics?

UNIDENTIFIED FEMALE: (UNINTELLIGIBLE).

QUEST: (UNINTELLIGIBLE).

UNIDENTIFIED FEMALE: (UNINTELLIGIBLE).

QUEST: (UNINTELLIGIBLE).

UNIDENTIFIED MALE: He's clearly a motivated, outgoing sort of person, and he wasn't afraid of making mistakes, and that's one of the features of a good language learner is in fact that risk- taking ability, to just go for it, without worrying about whether you make mistakes or not. He was prepared to formulate sentences, questions, without thinking them through, without working out which case they were in.

QUEST: One hundred twenty hours of lessons. I booked my hotel room, I found my way to the ferry, I even chatted to the mayor. But there was one final person -- I suppose even with my German skills you can't expect everyone to understand you.

(END VIDEOTAPE)

QUEST: So, experiment over. And if it wasn't a total success, at least when it comes to speaking German, I'm well on my way.

Now feeling pretty pleased with myself, time to celebrate in a suitably dramatic manner -- strike up the band.

(MUSIC)

QUEST: Music. The international language. One man who practices it better than most is the international cellist Yo-Yo Ma. Around the world. We went with him.

(BEGIN VIDEOTAPE)

YO-YO MA, CELLIST: I think I spend more than six months a year on the road, so in the last 25 years, I've spent about thirteen years on the road.

I do buy two tickets, one for myself, one for Petunia. That's my cello's name. And people actually respond much better had there's actually a name for an instrument. "It's a cello. Oh, you can't do this. You can't do that."

But if you say, "This is Petunia, and she likes to have the window seat or window bulkhead seat," it usual brings a smile to people's faces.

When the State Department talked to me about a program bringing -- doing what people do, in my case music, to young people -- to a number of countries, I became so excited, because this is what I love to do most.

Ultimately, music is not just about technique, how well you do something, it's truly a language of the heart, of communicating inner thoughts.

As you cross language barriers, let alone geographic barriers, on the one hand, I am sure that people feel the same things. Not necessarily the same way, but you want to get to that part of thinking, of feeling, of language, of music, and I think it's very hard to show what is innermost on your mind.

When you are constantly feeling that you're using all of yourself, that means when you're fully engaged, you know, mentally, physically, spiritually, emotionally, you feel alive.

(END VIDEOTAPE)

QUEST: The delicate strains of Yo-Yo Ma (UNINTELLIGIBLE).

And that's it for this edition of CNN BUSINESS TRAVELLER. I'm Richard Quest, in Rudesheim, Germany. Whenever your travels may take you, I hope it's profitable. I'll see you next month.

END

TO ORDER VIDEOTAPES AND TRANSCRIPTS OF CNN INTERNATIONAL PROGRAMMING, PLEASE CALL 800-CNN-NEWS OR USE THE SECURE ONLINE ORDER FROM LOCATED AT www.fdch.com



Aired July 13, 2003 - 08:30:00   ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
RICHARD QUEST, HOST: Doing business in your own language is one thing (UNINTELLIGIBLE).
After all, you have enough to think about without having to learn another language, and anyway, everyone speaks English, don't the (UNINTELLIGIBLE).

Hello and welcome to CNN's BUSINESS TRAVELLER. I'm Richard Quest, today in Rudesheim on Rhine, Germany.

This month we're going to tackle what has to be the most difficult issue for the traveling executive, dealing with a foreign language.

Now, get it right and you'll truly build bridges to your overseas contacts, but many of us don't. It's said 20 percent of U.K. companies miss out because they don't encourage their employees to learn another language.

Now sure enough we all pick up the phrase book on the plane and learn how to say hello and thank you, but is that enough?

So in this program, how realistic is it to learn another language quickly? And at the end of the day, is it worth it?

The methods that will teach you and the tools that will help you. We show you the nuts and bolts of learning a language from scratch, how not to offend your hosts in meetings at home and abroad, a lessen in body language from the experts, and the language that translates across all countries and cultures, music. We go on the road with the cellist Yo-Yo Ma.

Now then, you've decided that you need to learn a language. The first question, of course, which language to learn. I chose German. It's a good business language that's widely spoken across Europe. So six months ago I came here among the vines where they grow the grape for the famous German Riesling wine. And here in Rudesheim my experiment began just before Christmas.

(BEGIN VIDEOTAPE)

QUEST (voice-over): Six months ago, the vines where bare on the hills over Rudesheim, plants hacked back to prepare for this year's crop.

On the streets themselves, though, a hive of festive activity.

(on camera): Happy Christmas.

UNIDENTIFIED FEMALE: Likewise.

QUEST: What is...

UNIDENTIFIED FEMALE: Happy Christmas? (UNINTELLIGIBLE).

QUEST: (UNINTELLIGIBLE).

UNIDENTIFIED FEMALE: (UNINTELLIGIBLE).

QUEST: (UNINTELLIGIBLE).

UNIDENTIFIED FEMALE: (UNINTELLIGIBLE).

QUEST (voice-over): This is phase one in the great learning experiment, thrown in at the deep end: A foreign land with no translator and not a word of the local language.

More than half of all Europeans say they can speak at least one other European language besides their mother tongue.

Hugo Gruen (ph), mayor of Rudesheim, is not one of them, and neither am I.

TIM CONNELL, CITY UNIVERSITY OF U.K.: I normally say to my students, if you want to be the manager, speak English. If you want to be the director, you've got to speak something else. Because if you really are serious about setting your life's goal, you must look worldwide. If you're looking worldwide, then you've got to look at markets in terms of their own language and their own culture.

UNIDENTIFIED MALE: That is the (UNINTELLIGIBLE).

QUEST: So, ahead of me, 120 hours of one-to-one German tuition before Herr Gruen (ph) in Rudesheim and I meet again.

In charge of my lessons is Berlitz, the word's oldest language school, and my course cost around $7,000.

CONNELL: He should be able to book hotels, travel around, talk to people, find out what about when if people say to him, "What do you do? What are you doing in Germany? What you're going to do tomorrow," he should be able to answer that quite fluently.

QUEST: It will take me six months of hard grind to get to that level.

If you're looking for a quicker fix, in say 10 days or your money back, then Michel Thomas's Language Center in New York promises conversational proficiency quick as a flash.

Five days ago, Mike Ferrari (ph) didn't speak a word of Spanish.

UNIDENTIFIED MALE: I know a million times more than I knew before. I feel like I could go to Spain and survive.

QUEST: Mike's only doing a five-day course. For the full monty of a 10-day course, you can expect to pay $25,000 if you're taught by Michel himself.

There is the question though of how lasting such a quick fix really is.

CONNELL: It's a straight up and down curve. If you learn a language for four weeks, it will take about four weeks to forget.

QUEST: Michel Thomas swears that anyone can learn, it just depends how good their teacher is, which flies in the face of what most of us believe, that there are some people who have a knack for languages and an ear for learning new ones.

UNIDENTIFIED MALE: I'm sure that all of us can think of examples, anecdotal examples, of people we know who are fantastic at languages. Then we have to ask other kinds of questions. We have to ask why did that person do extraordinarily well compared to that person who didn't do very well at all, and we're probable going to move into the area of psycholinguistics. We're going to have to look at the social situation of those people and perhaps most importantly of all, we're going to have to look at their motivation.

QUEST: So motivation is the key, which is pretty difficult for the business learner. After all, your lessons come at the end of a long day at work, and at that stage, it's not the words, it's not the grammar, it's the motivation that you just can't muster up.

(END VIDEOTAPE)

QUEST: More on my progress learning German later in the program, but coming up, there's one language which wherever you are the same rules apply. A lesson in body language from the experts, after the break.

(COMMERCIAL BREAK)

QUEST: Hello and welcome back to BUSINESS TRAVELLER, from Germany.

The problem with trying to learn a language is that it's not the sort of thing you can do on the spur of the moment and there will come a time somewhere in the world where you'll need to understand words quickly. It might be something as simple as what to have for dinner tonight.

Then, of course, you're going to be relying on things like phrase books. But there are other tools that can help speed up the learning process.

(BEGIN VIDEOTAPE)

QUEST (voice-over): I'm learning one-to one with Berlitz. It's one of the best ways to learn a language. It's also quite expensive. Even so, I'm still going to need some help.

Getting the basics together is the hard bit. One simple way to help, listen to the language. That's something that I can do in my own home.

UNIDENTIFIED MALE: We've moved on from tape records to videos throw to multimedia computers. And one thing is that they offer the opportunities for much more intensive practice on a one-to-one basis.

UNIDENTIFIED FEMALE: Question.

UNIDENTIFIED MALE: Why was Ed Smith transferred into the sales department?

UNIDENTIFIED FEMALE: That's right.

HARRIS: It's accessible, theoretically, at any time that you need it. You don't have to wait for a particular time to go to a class had your teacher is available and so forth.

The other key thing is that I can repeat, so I can listen as many times as I need to in order to understand what's there.

QUEST: I'm making progress, but three months of lessons. It's taking time.

And sometimes you need instant results. Time to reach for the pocket translator. This time, it's Russian.

(on camera): Not bad for basic communication and you even get to here how the language should be spoken, almost, but let's face it, you wouldn't want to rely on this for complicated business negotiations, and we're still along way off from a machine that will translate telephone conversations.

UNIDENTIFIED MALE: Speech technology has moved on a lot in the last 20 years, but the problem is ours is at the (UNINTELLIGIBLE). Human being have different speeds of delivery and accents and training a machine to recognize all the different types of voices is difficult.

QUEST: It can be done, but experts say not within the next 10 years. And I can't wait that long, which is why it's back to the books and the grindstone.

(END VIDEOTAPE)

QUEST: Now you can fine out more about those gadgets and other ways of learning languages by visiting our Web site. It's at CNN.COM/businesstraveller. And I'll be very interested to hear about your experiences of learning languages, the pitfalls that you've faced. Drop me an e-mail to the usual address, quest@CNN.COM.

The art of communication is about more than just the spoken word. We are constantly sending out unspoken messages, and those messages can be just as important in the business world, because after all, get the body language right and you'll make the deal. Get it wrong and you most certainly won't.

So some body language tips from the experts.

(BEGIN VIDEOTAPE)

LIZ BARNES, BODY LANGUAGE EXPERT: Body language, a crucial element in good communication.

Take a look at Richard. See how he's crossing his legs away from Sonya and he's actually swinging his foot. This might mean that he's quite impatient with Sonya and he wants to speed things up.

Richard's now leaned forward. He's trying to invade her space. Sonya is started to feel rather defensive. The crossing of the arms across the body. Sonya is now running her fingers through her hair. This could be a sign of nervousness. She's picked up on some of the signals that Rich was sending her.

So this meeting is on a downward spiral.

So what we have here is a typical situation. Sonya is trying to talk to Richard, but he's not interested in having a conversation with her at all.

He takes his glasses off and wipes them clean in front of her while she's trying to speak to him. Sonya, you're just wasting your time with Richard.

Richard, just look at your body language. Look at the signal that you're sending out to Sonya. You need to have a little more energy with your posture, standing up straight. Actually see Sonya through eye contact. Show that you're actually interested in what she's got to say.

Now the nodding, which means your sincere. That's much better.

So what we've got here is a complete case of total insensitivity on Richard's part. Over-staring at Sonia, pointing towards her like that, can be quite intimidating. And now he's even got his foot on her stool.

Richard, you need to think about the way you're behaving. He's going to seem flirtatious, aggressive and don't even realize it, and there's going to come a time had Sonya has had enough.

(END VIDEOTAPE)

QUEST: And still to come, the language that everyone understands, music. We go on the road with the cellist Yo-Yo Ma, and putting my German into practice. After six months of lessons, the real test. That's next.

(COMMERCIAL BREAK)

QUEST: Hello and welcome back to CNN BUSINESS TRAVELLER. I'm Richard Quest, this month in Germany.

Now, six months ago this town square was a nativity scene and the whole area was full of the Christmas spirit.

Back then, when I first met the mayor or burgermeister (ph) of Rudesheim, I could barely speak a word of German. I'm about to meet him again, and hopefully now the lessons have paid of and I'll be able to do more than simply say hello.

UNIDENTIFIED MALE: Hello, Richard. Hello.

QUEST: (UNINTELLIGIBLE).

UNIDENTIFIED MALE: (UNINTELLIGIBLE).

QUEST: (UNINTELLIGIBLE).

CONNELL: What I liked was, when he couldn't say what he wanted, he said it in English, picked up the cue from the other speaker and then went straight back into German. The temptation there would have been to try to explain himself in English, and he didn't. He just went for the one word, put it back into the German context and kept on going.

The other thing that I liked was that the mayor could understand him perfectly well, so his accent clearly is understandable for a German native speaker.

QUEST (voice-over): So I passed the test with the mayor. What about the basics?

UNIDENTIFIED FEMALE: (UNINTELLIGIBLE).

QUEST: (UNINTELLIGIBLE).

UNIDENTIFIED FEMALE: (UNINTELLIGIBLE).

QUEST: (UNINTELLIGIBLE).

UNIDENTIFIED MALE: He's clearly a motivated, outgoing sort of person, and he wasn't afraid of making mistakes, and that's one of the features of a good language learner is in fact that risk- taking ability, to just go for it, without worrying about whether you make mistakes or not. He was prepared to formulate sentences, questions, without thinking them through, without working out which case they were in.

QUEST: One hundred twenty hours of lessons. I booked my hotel room, I found my way to the ferry, I even chatted to the mayor. But there was one final person -- I suppose even with my German skills you can't expect everyone to understand you.

(END VIDEOTAPE)

QUEST: So, experiment over. And if it wasn't a total success, at least when it comes to speaking German, I'm well on my way.

Now feeling pretty pleased with myself, time to celebrate in a suitably dramatic manner -- strike up the band.

(MUSIC)

QUEST: Music. The international language. One man who practices it better than most is the international cellist Yo-Yo Ma. Around the world. We went with him.

(BEGIN VIDEOTAPE)

YO-YO MA, CELLIST: I think I spend more than six months a year on the road, so in the last 25 years, I've spent about thirteen years on the road.

I do buy two tickets, one for myself, one for Petunia. That's my cello's name. And people actually respond much better had there's actually a name for an instrument. "It's a cello. Oh, you can't do this. You can't do that."

But if you say, "This is Petunia, and she likes to have the window seat or window bulkhead seat," it usual brings a smile to people's faces.

When the State Department talked to me about a program bringing -- doing what people do, in my case music, to young people -- to a number of countries, I became so excited, because this is what I love to do most.

Ultimately, music is not just about technique, how well you do something, it's truly a language of the heart, of communicating inner thoughts.

As you cross language barriers, let alone geographic barriers, on the one hand, I am sure that people feel the same things. Not necessarily the same way, but you want to get to that part of thinking, of feeling, of language, of music, and I think it's very hard to show what is innermost on your mind.

When you are constantly feeling that you're using all of yourself, that means when you're fully engaged, you know, mentally, physically, spiritually, emotionally, you feel alive.

(END VIDEOTAPE)

QUEST: The delicate strains of Yo-Yo Ma (UNINTELLIGIBLE).

And that's it for this edition of CNN BUSINESS TRAVELLER. I'm Richard Quest, in Rudesheim, Germany. Whenever your travels may take you, I hope it's profitable. I'll see you next month.

END

TO ORDER VIDEOTAPES AND TRANSCRIPTS OF CNN INTERNATIONAL PROGRAMMING, PLEASE CALL 800-CNN-NEWS OR USE THE SECURE ONLINE ORDER FROM LOCATED AT www.fdch.com