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High-Protein Preference: Slim Fast Sales Fall as Atkins Diet Gains Popularity
Aired July 31, 2003 - 06:44 ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
CAROL COSTELLO, CNN ANCHOR: Time for a little business buzz right now. The popularity of the Atkins Diet is eating away at the profits of some more traditional diet products.
Carrie Lee has the scoop live from the Nasdaq site in New York.
Good morning.
CARRIE LEE, CNN FINANCIAL NEWS CORRESPONDENT: Good morning, Carol.
The Atkins Diet products hurting sales of Unilever's products. Company is seeing its low fat Slim Fast line in North America hurt by Atkins' low carb products. Now the Atkins Diet, of course, promotes high-protein, low carb foods. That's a very different philosophy than low fat Slim Fast diet products.
The Atkins Diet was rolled out in the 1970s. Cardiologist Robert Atkins designed it. He actually died earlier this year. The diet, of course, didn't become popular until recently. And it seems like everything is low carb now. You can buy low carb candy bars, beer. Celebrity endorsers such as Jennifer Aniston and Brad Pitt don't hurt either. They reportedly follow this diet, Carol, and who wouldn't want to look like them, right?
COSTELLO: You've got that right. Carrie Lee, live from New York, many thanks.
TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com
Diet Gains Popularity> 9
Aired July 31, 2003 - 06:44 ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
CAROL COSTELLO, CNN ANCHOR: Time for a little business buzz right now. The popularity of the Atkins Diet is eating away at the profits of some more traditional diet products.
Carrie Lee has the scoop live from the Nasdaq site in New York.
Good morning.
CARRIE LEE, CNN FINANCIAL NEWS CORRESPONDENT: Good morning, Carol.
The Atkins Diet products hurting sales of Unilever's products. Company is seeing its low fat Slim Fast line in North America hurt by Atkins' low carb products. Now the Atkins Diet, of course, promotes high-protein, low carb foods. That's a very different philosophy than low fat Slim Fast diet products.
The Atkins Diet was rolled out in the 1970s. Cardiologist Robert Atkins designed it. He actually died earlier this year. The diet, of course, didn't become popular until recently. And it seems like everything is low carb now. You can buy low carb candy bars, beer. Celebrity endorsers such as Jennifer Aniston and Brad Pitt don't hurt either. They reportedly follow this diet, Carol, and who wouldn't want to look like them, right?
COSTELLO: You've got that right. Carrie Lee, live from New York, many thanks.
TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com
Diet Gains Popularity> 9
