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New School Guide: 'Atlantic Monthly' Debuts First College Survey
Aired October 08, 2003 - 06:17 ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
CAROL COSTELLO, CNN ANCHOR: Time now, though, for a little "Business Buzz." A new college admission survey, complete with its own unique ranking system, hits bookstore shelves today.
Carrie Lee live from the Nasdaq site in New York City has the details for us.
Good morning -- Carrie.
CARRIE LEE, CNN FINANCIAL NEWS CORRESPONDENT: Good morning, Carol.
College surveys are almost getting as competitive as school admissions, it seems. According to the "New York Times," the "Atlantic Monthly" debuts its first annual 40-page college admissions survey today, going head to head against the popular annual guide from "U.S. News & World Report."
Now these surveys have become not only very influential, but also very profitable. This is a multimillion-dollar industry for publishers. And a lot of universities are spending a lot of money to raise their standings.
Might cause some confusion, though, among readers. Take a look at some of the top schools chosen from the "Atlantic Monthly," as well as "U.S. News Report," and you can see there are some differences. While Harvard was the top school on the "U.S. News" list, it ranked No. 5 on "Atlantic's." Meanwhile, Columbia and Swarthmore made the top 10 cut on the "Atlantic" list, but not on the "U.S. News." And then finally, "U.S. News" ranked the University of Chicago No. 13, while the "Atlantic" placed it at No. 39.
They do look at different things here. The "U.S. News Report" ranks according to selectivity, while the "Atlantic Monthly" looks at things like a school's rejection rate, median SAT scores and ranks of applicants. So maybe it's a good thing for people to take a look at some of these different reports and then see what best suits their needs, but definitely getting more competitive in this area.
COSTELLO: Yes, it's important to have all the data.
LEE: Absolutely.
COSTELLO: Quick look at the futures.
LEE: Yes, we actually are expecting a bit of a lower open for stocks after five consecutive days of gains. Yesterday the Dow, the Nasdaq, the S&P 500 all gained fractionally. You can see the Dow up 59 points.
One stock, actually two stocks we're going to be watching today, General Electric and Vivendi. Vivendi, of course, the French media giant. A definitive agreement has been announced between GE's NBC unit and Vivendi's Entertainment Assets. This is a deal worth about $43 billion, Carol, so big news today.
Back to you.
COSTELLO: All right. Carrie Lee live from the Nasdaq market site this morning.
TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com
Survey>
Aired October 8, 2003 - 06:17 ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
CAROL COSTELLO, CNN ANCHOR: Time now, though, for a little "Business Buzz." A new college admission survey, complete with its own unique ranking system, hits bookstore shelves today.
Carrie Lee live from the Nasdaq site in New York City has the details for us.
Good morning -- Carrie.
CARRIE LEE, CNN FINANCIAL NEWS CORRESPONDENT: Good morning, Carol.
College surveys are almost getting as competitive as school admissions, it seems. According to the "New York Times," the "Atlantic Monthly" debuts its first annual 40-page college admissions survey today, going head to head against the popular annual guide from "U.S. News & World Report."
Now these surveys have become not only very influential, but also very profitable. This is a multimillion-dollar industry for publishers. And a lot of universities are spending a lot of money to raise their standings.
Might cause some confusion, though, among readers. Take a look at some of the top schools chosen from the "Atlantic Monthly," as well as "U.S. News Report," and you can see there are some differences. While Harvard was the top school on the "U.S. News" list, it ranked No. 5 on "Atlantic's." Meanwhile, Columbia and Swarthmore made the top 10 cut on the "Atlantic" list, but not on the "U.S. News." And then finally, "U.S. News" ranked the University of Chicago No. 13, while the "Atlantic" placed it at No. 39.
They do look at different things here. The "U.S. News Report" ranks according to selectivity, while the "Atlantic Monthly" looks at things like a school's rejection rate, median SAT scores and ranks of applicants. So maybe it's a good thing for people to take a look at some of these different reports and then see what best suits their needs, but definitely getting more competitive in this area.
COSTELLO: Yes, it's important to have all the data.
LEE: Absolutely.
COSTELLO: Quick look at the futures.
LEE: Yes, we actually are expecting a bit of a lower open for stocks after five consecutive days of gains. Yesterday the Dow, the Nasdaq, the S&P 500 all gained fractionally. You can see the Dow up 59 points.
One stock, actually two stocks we're going to be watching today, General Electric and Vivendi. Vivendi, of course, the French media giant. A definitive agreement has been announced between GE's NBC unit and Vivendi's Entertainment Assets. This is a deal worth about $43 billion, Carol, so big news today.
Back to you.
COSTELLO: All right. Carrie Lee live from the Nasdaq market site this morning.
TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com
Survey>
