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CNN Live At Daybreak
Adults-Only Ad: Dodge Will Launch Controversial Spot in November
Aired October 15, 2003 - 06:16 ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
CAROL COSTELLO, CNN ANCHOR: Time now, though, for a little 'Business Buzz.' A big automaker is rolling out a very racy ad to sell an SUV.
Carrie Lee has details from the Nasdaq market site.
An SUV sexy?
CARRIE LEE, CNN FINANCIAL NEWS CORRESPONDENT: Yes, that's what Dodge is trying to convey, anyway, Carol, in new ads for its Durango. This is a new adults-only ad for the 2004 Durango SUV. Features two men in a restroom discussing how size matters. Viewers are meant to assume that what the subject of their conversation is might be something else, but really it's about an ad on the wall for a Durango. The ad is so racy that it's going to air only on late night cable and network television.
Now Chrysler says this is a tongue-in-cheek attempt to show that the redesigned Durango is longer and wider than the previous model.
COSTELLO: Jeez!
LEE: Some people not amused. One person from "Dealer" magazine says that this is a desperate move, really not a funny joke. But the bottom line is Chrysler could use a boost to its bottom line. Chrysler sales are down 6 percent for the year, so they are banking on this appealing to men, Carol. We will see if it pays off. Very interesting.
Quick check on the early market action. Well it does look like we could see stocks open higher this Tuesday, widely because of Intel. The chip giant last night reported profits for the recent quarter that beat the Wall Street estimate. They are also giving some sales guidance for this (UNINTELLIGIBLE) three-month period that's a little bit higher than what Wall Street was expecting. Intel shares have been moving higher in Europe this morning, up almost 3 percent, over 3 percent in the after market, so that's really the big stock to watch today. Also, GM coming out in a little while.
Back to you.
COSTELLO: All right, so much I wanted to say, but I won't. Carrie Lee,...
LEE: I know.
COSTELLO: ... many thanks. Exactly.
TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com
November>
Aired October 15, 2003 - 06:16 ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
CAROL COSTELLO, CNN ANCHOR: Time now, though, for a little 'Business Buzz.' A big automaker is rolling out a very racy ad to sell an SUV.
Carrie Lee has details from the Nasdaq market site.
An SUV sexy?
CARRIE LEE, CNN FINANCIAL NEWS CORRESPONDENT: Yes, that's what Dodge is trying to convey, anyway, Carol, in new ads for its Durango. This is a new adults-only ad for the 2004 Durango SUV. Features two men in a restroom discussing how size matters. Viewers are meant to assume that what the subject of their conversation is might be something else, but really it's about an ad on the wall for a Durango. The ad is so racy that it's going to air only on late night cable and network television.
Now Chrysler says this is a tongue-in-cheek attempt to show that the redesigned Durango is longer and wider than the previous model.
COSTELLO: Jeez!
LEE: Some people not amused. One person from "Dealer" magazine says that this is a desperate move, really not a funny joke. But the bottom line is Chrysler could use a boost to its bottom line. Chrysler sales are down 6 percent for the year, so they are banking on this appealing to men, Carol. We will see if it pays off. Very interesting.
Quick check on the early market action. Well it does look like we could see stocks open higher this Tuesday, widely because of Intel. The chip giant last night reported profits for the recent quarter that beat the Wall Street estimate. They are also giving some sales guidance for this (UNINTELLIGIBLE) three-month period that's a little bit higher than what Wall Street was expecting. Intel shares have been moving higher in Europe this morning, up almost 3 percent, over 3 percent in the after market, so that's really the big stock to watch today. Also, GM coming out in a little while.
Back to you.
COSTELLO: All right, so much I wanted to say, but I won't. Carrie Lee,...
LEE: I know.
COSTELLO: ... many thanks. Exactly.
TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com
November>
