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CNN Live At Daybreak
Yahoo! to Drop Google as Primary Search Technology
Aired January 06, 2004 - 06:16 ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
CAROL COSTELLO, CNN ANCHOR: Time now, though, for a little 'Business Buzz.' Do you Yahoo! or Google? The battle for Internet surfers heats up.
Carrie Lee has more on the story live from the Nasdaq market site.
Good morning -- Carrie.
CARRIE LEE, CNN FINANCIAL NEWS CORRESPONDENT: Good morning, Carol.
Web searching is big business for companies like Yahoo! and Google. A few years ago, Yahoo! used to be the dominant Web search site; but since then, it has lost a lot of ground to Google. So today's "Wall Street Journal" reporting that Yahoo! wants to once again come into the forefront for Web searching. And it's going to do this by doing a couple of things.
No. 1, it's going to stop using Google as the company behind its own Web search technology. A lot of people might not know that Google is actually the company behind Yahoo!'s Web searching as it stands today.
Also, Yahoo! wants to combine personalization, customization features to enhance the usefulness of its searches.
And then finally, Yahoo! plans to expand the use of paid inclusion. That is a lot of the companies paying to be included on the Yahoo! site. Big money in this, companies pay Yahoo! or places like Yahoo! of anywhere between 15 cents to a dollar per search when visitors click on a link for that merchant. And so Yahoo! certainly wants to grab its share of this market.
Now paid inclusion does have its critics. They say that people might not be getting the best site but simply the site that is paying the most money. Yahoo!, for its part, says merchants aren't buying better placement with in search results, but that Yahoo! searches grab the best and latest information. So we'll see what happens in the coming months, Carol, that's when Yahoo! is expected to implement these changes.
COSTELLO: Quick look at the futures before you go.
LEE: Looking pretty weak this morning. We are expecting a sell- off after a pretty nice rally yesterday. The Nasdaq leading the way higher. That index gaining just over 2 percent. The Dow up 134 points. Gateway warning on the fourth quarter for sales. That stock lost over 11 percent last night. You can bet that's effecting tech issues, if not the market overall today so far.
Carol, back to you.
COSTELLO: Carrie Lee, thanks.
TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com
Aired January 6, 2004 - 06:16 ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
CAROL COSTELLO, CNN ANCHOR: Time now, though, for a little 'Business Buzz.' Do you Yahoo! or Google? The battle for Internet surfers heats up.
Carrie Lee has more on the story live from the Nasdaq market site.
Good morning -- Carrie.
CARRIE LEE, CNN FINANCIAL NEWS CORRESPONDENT: Good morning, Carol.
Web searching is big business for companies like Yahoo! and Google. A few years ago, Yahoo! used to be the dominant Web search site; but since then, it has lost a lot of ground to Google. So today's "Wall Street Journal" reporting that Yahoo! wants to once again come into the forefront for Web searching. And it's going to do this by doing a couple of things.
No. 1, it's going to stop using Google as the company behind its own Web search technology. A lot of people might not know that Google is actually the company behind Yahoo!'s Web searching as it stands today.
Also, Yahoo! wants to combine personalization, customization features to enhance the usefulness of its searches.
And then finally, Yahoo! plans to expand the use of paid inclusion. That is a lot of the companies paying to be included on the Yahoo! site. Big money in this, companies pay Yahoo! or places like Yahoo! of anywhere between 15 cents to a dollar per search when visitors click on a link for that merchant. And so Yahoo! certainly wants to grab its share of this market.
Now paid inclusion does have its critics. They say that people might not be getting the best site but simply the site that is paying the most money. Yahoo!, for its part, says merchants aren't buying better placement with in search results, but that Yahoo! searches grab the best and latest information. So we'll see what happens in the coming months, Carol, that's when Yahoo! is expected to implement these changes.
COSTELLO: Quick look at the futures before you go.
LEE: Looking pretty weak this morning. We are expecting a sell- off after a pretty nice rally yesterday. The Nasdaq leading the way higher. That index gaining just over 2 percent. The Dow up 134 points. Gateway warning on the fourth quarter for sales. That stock lost over 11 percent last night. You can bet that's effecting tech issues, if not the market overall today so far.
Carol, back to you.
COSTELLO: Carrie Lee, thanks.
TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com
