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CNN Live At Daybreak

FTC Requires Telemarketers to Display Number

Aired January 29, 2004 - 06:47   ET

THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.


THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.


CAROL COSTELLO, CNN ANCHOR: Time for a little "Business Buzz" right now. Tired of telemarketers calling you at home? You may want to invest in caller ID.
Carrie Lee has more live from the Nasdaq market site in Times Square.

Good morning.

CARRIE LEE, CNN FINANCIAL NEWS CORRESPONDENT: Good morning, Carol.

Well for all those people who have caller ID on their phone, they'll be happy to hear this. If you take a look at it starting tomorrow, when the phone rings, you'll know if a telemarketer is calling. Federal regulations requiring telemarketers to identify themselves kick in tomorrow.

Up until now, telemarketing calls have shown up on caller ID simply as out of area. But now the name of the company or the name of the firm trying to make a call has to pop up, along with a phone number customers can call to tell the company to stop calling. The new regulations are part of the rules setting up the do-not-call registry, so good news for those folks.

Also in telephone related news, as cell phones get smarter, PDA selling gets tougher. "USA Today" reporting that for the first time smart cell phones this year are expected to outsell PDAs. A lot of people like smart phones because they have the same features PDAs do, things like calendars, address books, plus they make calls. And people like to have just one do-it-all type of advice.

Best Buy, for example, reducing the number of PDAs sold in stores. Also, No. 1 PDA maker Palm just laid off about 12 percent of its work force. So you really see the trend here. As one source says, PDAs are really going out of style -- Carol.

COSTELLO: All right. Carrie Lee live from the Nasdaq market site.

TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com







Aired January 29, 2004 - 06:47   ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
CAROL COSTELLO, CNN ANCHOR: Time for a little "Business Buzz" right now. Tired of telemarketers calling you at home? You may want to invest in caller ID.
Carrie Lee has more live from the Nasdaq market site in Times Square.

Good morning.

CARRIE LEE, CNN FINANCIAL NEWS CORRESPONDENT: Good morning, Carol.

Well for all those people who have caller ID on their phone, they'll be happy to hear this. If you take a look at it starting tomorrow, when the phone rings, you'll know if a telemarketer is calling. Federal regulations requiring telemarketers to identify themselves kick in tomorrow.

Up until now, telemarketing calls have shown up on caller ID simply as out of area. But now the name of the company or the name of the firm trying to make a call has to pop up, along with a phone number customers can call to tell the company to stop calling. The new regulations are part of the rules setting up the do-not-call registry, so good news for those folks.

Also in telephone related news, as cell phones get smarter, PDA selling gets tougher. "USA Today" reporting that for the first time smart cell phones this year are expected to outsell PDAs. A lot of people like smart phones because they have the same features PDAs do, things like calendars, address books, plus they make calls. And people like to have just one do-it-all type of advice.

Best Buy, for example, reducing the number of PDAs sold in stores. Also, No. 1 PDA maker Palm just laid off about 12 percent of its work force. So you really see the trend here. As one source says, PDAs are really going out of style -- Carol.

COSTELLO: All right. Carrie Lee live from the Nasdaq market site.

TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com