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CNN Live At Daybreak
Roses for Valentine's Day Costs More Than Usual
Aired February 13, 2004 - 06:37 ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
CATHERINE CALLAWAY, CNN ANCHOR: It is a simple economic formula tied to the most romantic day of the year, and CNN's Julie Vallese is live now from Washington on why roses can put you in the red today.
Good morning -- Julie.
You're saying it's too late to order those roses, unless you want to pay a lot for them, right?
JULIE VALLESE, CNN CORRESPONDENT: That's absolutely right. And good morning to you.
Both men and women do give flowers on Valentine's Day, but let's face it. It's really the men that are in the hot seat. About 65 percent say they will give flowers on Valentine's Day.
And telling that special someone that they care, it's not going to come cheap.
(BEGIN VIDEOTAPE)
VALLESE (voice-over): A rose is a rose is a rose, except on Valentine's Day it's a really expensive flower.
DAVID HOPE, FLOWER GALLERY: Prices are going to be a little bit higher for roses then they would be on a normal day, of course, because it's the one day of the year when everybody wants a red rose.
VALLESE: Last year, 156 million roses were sold on Valentine's Day, more than any other holiday. There are deals on the Internet, but if you wait too long, a dozen long-stemmed red ones will cost about $85.
So, it stands to reason, many believe, florists increase the price all in the name of love.
UNIDENTIFIED MALE: They're taking advantage of the general, public because they feel as though, the men especially, have to buy something for their sweetie pie or their wife or whatever, and so let's jack it up.
VALLESE: But florists say it's not that simple.
UNIDENTIFIED FEMALE: This entire industry goes through a lot of hoops in order to get the double and triple of the volume necessary in order to get everyone to have the flowers that they want to send to their sweetheart. VALLESE: A shorter growing period, more workers and more planes flying back and forth from South America bumps the price up. Whether it's a roadside stand or a premium florist, prices will be higher around the holiday every year, but then again...
UNIDENTIFIED MALE: She's worth more than every penny.
(END VIDEOTAPE)
VALLESE: Now for some more pennies than others, 18 to 34-year- olds will spend the most at around $100. Those over 55 will spend the least at around $50. And, Catherine, I guess my mom is right when she says, "With age comes wisdom."
CALLAWAY: OK, thank you very much.
TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com.
Aired February 13, 2004 - 06:37 ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
CATHERINE CALLAWAY, CNN ANCHOR: It is a simple economic formula tied to the most romantic day of the year, and CNN's Julie Vallese is live now from Washington on why roses can put you in the red today.
Good morning -- Julie.
You're saying it's too late to order those roses, unless you want to pay a lot for them, right?
JULIE VALLESE, CNN CORRESPONDENT: That's absolutely right. And good morning to you.
Both men and women do give flowers on Valentine's Day, but let's face it. It's really the men that are in the hot seat. About 65 percent say they will give flowers on Valentine's Day.
And telling that special someone that they care, it's not going to come cheap.
(BEGIN VIDEOTAPE)
VALLESE (voice-over): A rose is a rose is a rose, except on Valentine's Day it's a really expensive flower.
DAVID HOPE, FLOWER GALLERY: Prices are going to be a little bit higher for roses then they would be on a normal day, of course, because it's the one day of the year when everybody wants a red rose.
VALLESE: Last year, 156 million roses were sold on Valentine's Day, more than any other holiday. There are deals on the Internet, but if you wait too long, a dozen long-stemmed red ones will cost about $85.
So, it stands to reason, many believe, florists increase the price all in the name of love.
UNIDENTIFIED MALE: They're taking advantage of the general, public because they feel as though, the men especially, have to buy something for their sweetie pie or their wife or whatever, and so let's jack it up.
VALLESE: But florists say it's not that simple.
UNIDENTIFIED FEMALE: This entire industry goes through a lot of hoops in order to get the double and triple of the volume necessary in order to get everyone to have the flowers that they want to send to their sweetheart. VALLESE: A shorter growing period, more workers and more planes flying back and forth from South America bumps the price up. Whether it's a roadside stand or a premium florist, prices will be higher around the holiday every year, but then again...
UNIDENTIFIED MALE: She's worth more than every penny.
(END VIDEOTAPE)
VALLESE: Now for some more pennies than others, 18 to 34-year- olds will spend the most at around $100. Those over 55 will spend the least at around $50. And, Catherine, I guess my mom is right when she says, "With age comes wisdom."
CALLAWAY: OK, thank you very much.
TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com.
