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American Morning

Apple's Steve Jobs Remembered; The Legacy of Steve Jobs; Palin Will Not Run in 2012; Thousands March In Wall St. Protests

Aired October 06, 2011 - 06:00   ET

THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.


(BEGIN VIDEO CLIP)

STEVE JOBS: There is one more thing --

(END VIDEO CLIP)

ALI VELSHI, CNN ANCHOR: From his parents' garage to technology icon. Apple's core, Steve Jobs dies at 56 years old. What will the future look like without a man who helped mold it for us on this AMERICAN MORNING.

Good morning. It is Thursday, October the 6th. A sad day for many. Welcome to AMERICAN MORNING. We begin with the passing of Apple founder Steve Jobs.

CHRISTINE ROMANS, CNN ANCHOR: Tributes to a great innovator lighting up our iPhones and flooding Facebook and Twitter this morning. The company announced his death yesterday. He was just 56 years old.

They didn't mention a cause, but you know, we all know he's battled cancer for years and had taken three leaves of absence as head of Apple since his health trouble started.

Every time he did, Wall Street shook. Jobs took something that was just picky hobby at that time, turned it into a necessity for everyone in the modern world and millions are saying thank you this morning.

Let's begin our coverage with Dan Simon live at Apple headquarters in California. Good morning, Dan.

DAN SIMON, CNN CORRESPONDENT: Hi, Christine. For more than 30 years, some of the world's most iconic products can be traced back to one man and one company. There was no CEO more closely identified with his brand than Steve Jobs.

(BEGIN VIDEO CLIP)

JOBS: Today, Apple is going to reinvent the phone.

SIMON (voice-over): Steve Jobs was a modern-day Thomas Edison.

JOBS: You can do multi-finger gestures on it and, boy, have we patented it. SIMON: He didn't have a patent on his own look, but he was rarely seen without tennis shoes, Levis and a black shirt. He was legendary for his flair and showmanship.

JOBS: Amazing, and the screen literally floats in mid-air.

SIMON: Steven Paul Jobs was born in San Francisco. His mother, an unwed college student put him up for adoption. He developed an early interest in computers going to after school lectures at Hewlett- Packard.

After high school, he attended Reed College, but only for one semester. At just 20 years old, he started Apple Computer in his garage with friend, Steve Wozniak.

JOBS: We worked hard and in 10 years, Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees.

SIMON: That was Jobs in 2005 giving the commencement address at Stanford University.

JOBS: You have to trust in something, your gut, destiny, life, karma, whatever because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well worn path and that will make all the difference.

SIMON: In 1984, Apple introduced the machine that changed our lives forever, the Macintosh, revolutionary because it made computers easier to use. It had a funny little thing called a mouse and allowed users to change fonts. But the Mac was expensive and sales were sluggish.

In 1985, Steve Jobs was forced out of Apple, but it turned out he was just warming up. In 1986, he bought Pixar Animation Studios, which later produced hits like "Toy Story." He also started a computer called "Next."

JOBS: I hope you get a chance to look at this a little later. It's the most beautiful printed circuit board I've ever seen in my life.

SIMON: The technology was so innovative that in a twist of fate Apple bought "Next" and Steve Jobs went back to work for the company he started.

His second act considered one of the greatest CEO tenures of all-time.

JOBS: It's called the iPod Touch.

SIMON: Who knew that a computer company would change how we listen to music. Steve Jobs introduced the iconic iPod.

JOBS: Just slide it across.

SIMON: The iPhone and later what some believe would be his grandest achievement, the iPad. JOBS: That's what it looks like, very thin.

SIMON: Apple dropped the computer from its name to reflect the company's expansion in the consumer electronics.

JOBS: Now, I'm going to take this morning and talk about the iPhone.

SIMON: In recent years, Jobs no longer appeared his usual self. He was noticeably thin and frail. And investors and Apple faithful grew alarmed because of Jobs' past struggle with pancreatic cancer.

In 2009, Jobs revealed he had a liver transplant after taking a six-month leave of absence, but he returned to the stage with his usual vigor.

JOBS: It is our new Macbook Air and we think it's the future of notebooks.

SIMON: Eventually though his struggle with ill health led him to step down as CEO. In a letter to the Apple board of directors, Jobs wrote, "I have always said if there came a day when I could no longer meet my duties and expectations as Apple's CEO, I would be the first to let you know.

Unfortunately, that day has come. I made some of the best friends of my life at Apple," he added and "I thank you for all the many years of being able to work alongside you."

Steve Jobs' legacy can be found in his devices, long on aesthetics and attention to detail. He followed his heart and with this technology --

JOBS: We are calling it, iPhone.

SIMON: Changed the world.

(END VIDEOTAPE)

SIMON: Well, Jobs maintained a very private personal life. It is believed only his inner circle truly knew how sick he was. We should tell you that funeral arrangements have not been made public, but Apple plans on holding a memorial service for all its employees at a to be determined date. Christine, Ali --

ROMANS: All right, thanks so much, Dan Simon. When you think when you think of the words to describe him, Steve Jobs, nerd, but in such a good way. I mean, he's -- people say visionary, but he was an artist, salesman and leader. He gave the world things they didn't know they needed, which is true leadership.

VELSHI: When you hear his name, I've heard this several times in the last 12 hours, people saying he could be compared with Thomas Edison as you say or Henry Ford, bringing something, taking either an existing invention or something new and bringing it to people who didn't think they needed it in the first place. COSTELLO: Well, you know, you say he was a nerd, but you know, as a person who's not quite as business savvy as you guys are, to me, he really wasn't. He was able to speak my language. He spoke in a way that made me want to love his products.

He designed his products as works of art so you wanted to touch them and have an emotional connection to them. More than just that nerdy guy who loved computers. He designed works of art. He designed things people came to love. That's a rare combination in a person.

ROMANS: He was so multidimensional and that sort of my point that he wasn't just one of those things, he was all of those things, artist, salesman, computer expert, technological, you know, everything.

VELSHI: As Carol is about to tell us, when they formed this Apple partnership, he wasn't the nerd in the pair.

COSTELLO: That's right. There is another guy and let's talk about him now because one of the people who knew Steve Jobs best was, of course, Apple co-founder, Steve Wozniak. Woz as Jobs called him.

The man who showed Steve Jobs one of his crazy gadget and soon that crazy gadget was in millions of living rooms. He paid tribute to his friend and his business partner. He reminisced about the early days last night on "AC 360."

(BEGIN VIDEO CLIP)

STEVE WOZNIAK, APPLE CO-FOUNDER (via telephone): That's what I really need time to think about, though. You know, such an important time. You know, the - you went through together. The times you speed up all night. The times you talked about a project, you know, something you might build and I was kind of a designer, builder and Steve would come and then we'd go find ways to sell it.

He was always looking for ways to turn things into business. He knew how to spot the good from the bad. So, I mean, all the things, so many things he left with me, impressions, values, I try to think about ways to think from the way Jobs right from back in those early days.

And just think of a lot even political leaders don't have much positive effect on our lives, not in my opinion. You know, economists and this and that, but here is a guy that created tools that everyone in the world, billions of people just loved and feel happy about and good about and in times we say, my gosh, a president made a big difference in my life because we're on their side politically and we can't remember their name.

(END VIDEO CLIP)

COSTELLO: Wow, Wozniak also said they knew what they were doing was important, but never knew it would change the world the way it did.

VELSHI: Well, Apple of course this morning is paying tribute to its co-founder and its former CEO. Let me show you the home page of Apple's web site, simple, black and white image of jobs in his trademark black turtleneck and wire glasses.

The company also released a statement, it reads "Apple has lost a visionary and creative genius and the world has lost an amazing human being. Those of us who have been fortunate to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built and his spirit will forever be the foundation of Apple."

ROMANS: Google is paying tribute to Steve Jobs on its homepage and while Google and Apple were competitors when it came to smart phones and tablets, there's no doubt these two companies have mutual respect for each other.

Also, the technology web site, wired.com painting its homepage black with a picture of Steve Jobs in the center.

COSTELLO: Facebook CEO Mark Zuckerberg also releasing a statement overnight. It reads in part, Steve, thank you for being a mentor and a friend. Thanks for showing what you built could change the world. I will miss you.

ROMANS: And there's a movement going on Facebook, you guys, right now for everyone to wear a black turtleneck on Friday in honor of this person, who is just such an amazing example of American ingenuity.

COSTELLO: There is a reason he wore the Levis and the black turtleneck. You know, he grew up in era where hippies reign and he was sort of a flower child himself. And he never lost that even though he became this really wealthy guy, you know, a titan of industry so to speak, but --

VELSHI: He always dressed the same way.

ROMANS: I never saw a picture of him in a suit, have you?

VELSHI: I saw it when he did a commencement speech in 1995, he had the gown. That's the only difference I've ever seen.

COSTELLO: But underneath he probably was wearing --

VELSHI: -- his turtleneck and the jeans.

All right, tragic as it is. The news of course, was not entirely unexpected. Jobs had battled pancreatic cancer for years. After taking a second medical leave in January, he was forced to step down as Apple's CEO, not forced, he did that voluntarily.

Our Dr. Sanjay Gupta says, even as his body was failing, he kept fighting.

(BEGIN VIDEO CLIP)

DR. SANJAY GUPTA, CNN CHIEF MEDICAL CORRESPONDENT: The story of the next several years of Steve Jobs was a story of a man who really fought like crazy against this tumor undergoing therapies and getting a liver transplant literally by cover of night in 2009. Traveling to Switzerland, for, again, non-traditional therapies and doing everything he could. You saw him essentially start to become quite gaunt as a result of the tumor in his pancreas, which controls digestive enzymes, controls hormones in the body.

But also just the cancer itself causing the wasting that is so often associated with tumors like this. Steve Jobs was probably on various medications to control those hormonal changes but, in the end, you know, eight years longer than most people survive with this type of tumor.

Despite all the therapies, despite all the treatment and despite the fight, Steve Jobs died likely of this neuroendocrine tumor at the age of 56.

(END VIDEO CLIP)

VELSHI: Jobs is survived by his wife of 20 years and four children.

ROMANS: So Steve Jobs turned Apple into a company that transcends computers. He revolutionized the way we listen to music with the way we watch movies and communicate. Basically, he changed how we live our lives.

(BEGIN VIDEOTAPE)

ROMANS (voice-over): Apple was born in his parents' garage and he grew it into an empire, computers, mobile phones, digital music. Steve Jobs' influence is unparalleled.

UNIDENTIFIED MALE: It's really hard to overstate just how important Steve Jobs has been to business, to the economy, what he's done because he's really revolutionized so many businesses.

ROMANS: His latest home run, the iPad, continues to break records. Analysts say it's the fastest selling technological device ever. Started with an initial $1,300 investment in 1976, Apple is now a company worth nearly $350 billion.

If you bought $10,000 in Apple stock the day Jobs returned to Apple in December 1996, it would be worth more than $640,000 today. Earlier this year, Apple briefly passed ExxonMobil as the world's most valuable company.

But Apple's success is not only because of Jobs' innovation, he's also a brilliant marketer. When Apple's iconic 1984 Super Bowl ad to Apple's product launches and the words that kept Apple fans on the edge of their seats. Steve Jobs knew how to sell.

JOBS: An iPod. A phone. Are you getting it?

UNIDENTIFIED MALE: The secrecy and the kind of theater that Apple brings to every product launch. Every other company in the world whether they're in, you know, consumer electronics or clothing or automobiles, they can learn from Apple in what they do.

ROMANS: For Jobs, Apple was his passion and that is what he credited his success to.

JOBS: The only way to do great work is to love what you do. If you haven't found it yet, keep looking and don't settle.

(END VIDEOTAPE)

ROMANS: Jobs never settled. His reputation for being a perfectionist is legendary and if a prototype didn't meet his standards, he had no problems scrapping it and simply starting over.

Jobs rejected Apple designers' first two iPhone prototypes before they got it up to par for Jobs. He never brought anything to the market that he didn't believe in.

COSTELLO: He was tough, too. Remember in his early days with his employees if they came to him with an idea he didn't like he simply said, that's a dumb idea.

VELSHI: To this day, Apple employees don't tell you that it was the easiest place to work or the funniest places to work. It's one of the smartest places to work and you felt you like you were changing the world and doing things no one else did. But it was a tough environment, still is.

COSTELLO: As tough as he was, he seemed to inspired loyalty, fierce loyalty.

VELSHI: Yes, and he was a leader.

ROMANS: His DNA is in that company, too. Because we'll hear later from other people who have worked with him and they'll tell us that he would detect talent and ideas and innovation. He'd hire those people in a heartbeat to come work for the company and his DNA is in the company.

VELSHI: One of the people he hired was John Sculley. We're going to talk to him later on. He hired him as CEO and he fired him from Apple. We'll talk about that later.

COSTELLO: Also this morning, we want your thoughts on Steve Jobs, a man who made must-haves for millions of people in the world. I mean, how many of us use a product that Steve Jobs created? I mean, I even have one. You can comment on our Facebook page, Facebook.com/AmericanMorning, Facebook.com/AmericanMorning. You'll be able to see your comments on the bottom of the screen all morning long, by the way, and, of course, we'll read them as well and we'll show you (ph) them all morning long.

VELSHI: Still to come, Steve Jobs brought innovation to life. He also had a unique perspective on death, including his own. We'll have that in his own words, next.

It's 15 minutes after the hour.

(COMMERCIAL BREAK)

COSTELLO: Eighteen minutes past the hour. Welcome back to AMERICAN MORNING.

President Obama remembering Steve Jobs this morning as one of America's greatest innovators. The president enjoys Apple products, just like the rest of us. That's the president with his iPad.

Just this week the president who loves his BlackBerry said he received an iPad 2 directly from Steve Jobs. In a statement the president said Jobs was, quote, "brave enough to think differently, bold enough to believe he could change the world and talented enough to do it. The world has lost a visionary."

And there may be no greater tribute to Steve Jobs' success than the fact that much of the world learned of his passing on a device he invented.

ROMANS: Steve Jobs is not just a visionary, the word you're going to hear a lot today, but he was also a realist. The Apple CEO had a gift for cutting through the clutter, bringing clarity to the complex.

Listen to him talking about dying in a memorable 2005 commencement address at Stanford University.

(BEGIN VIDEO CLIP)

STEVE JOBS, FORMER APPLE CEO: No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet, death is the destination we all share. No one has ever escaped it and that is, as it should be, because death is very likely the single best invention of life. It's life's change agent. It clears out the old to make way for the new. Right now, the new is you. But some day, not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it's quite true.

(END VIDEO CLIP)

ROMANS: Jobs went on to tell those graduates of Stanford, your time is limited. So don't waste it living someone else's life. Don't let the noise of other's opinions drown out your own inner voice.

VELSHI: Few corporate CEOs have ever captured so many hearts and minds as Steve Jobs has. Many of his grieving admirers are finding themselves drawn to the 24-hour Apple Store on Fifth Avenue in Manhattan and that's where our Jason Carroll is standing by live this morning.

Jason, that is a - that store, which is under construction, which is why it has that big white thing behind you.

JASON CARROLL, CNN NATIONAL CORRESPONDENT: Yes.

VELSHI: That's a magnet for people 24/7. Christine just said earlier this week, there's never a recession at the Apple Store, but it's - it's an unusual place to be this morning.

CARROLL: It really is. And the reason why Christine said that is because anyone who is from New York knows that this store is always open and there's always activity here. This morning, no exception. If you take a look behind me, you can see that people have started leaving flowers, they've left cards here, candles and, of course, they've left some apples, as well.

It's not just happening here at this store, but also happening at stores in places like Palo Alto, California, also in Washington, D.C., and the outpouring of support for Steve Jobs, what he meant, the innovator.

So many people's lives have been touched by this man. Maybe if you don't have one of his devices, you clearly know someone who has one of his devices, an iPhone, an iTouch, an iPad. Maybe you use iTunes, whatever the case may be, an outpouring of support.

Just listen to what some of the people had to say about his passing last night.

(BEGIN VIDEOTAPE)

UNIDENTIFIED MALE: He changed the world and I think especially for my generation, like growing up, you know, part of Steve Jobs' vision, like, has impacted every aspect of my life and I think it's a huge, huge loss for everyone. But I feel like his vision and legacy will carry on.

UNIDENTIFIED MALE: A lot of his products were really born out of his own vision and it will be interesting to see how the company can, you know, continue to be innovative and - but, you know, I'm sure that they have great people in the company, so, you know, I have high hopes for Apple.

UNIDENTIFIED MALE: While he's put his products in people's pockets, dorms, bookbags, you know, he's reached everywhere. So I think everyone has a little bit of Steve Jobs in them.

(END VIDEOTAPE)

CARROLL: And here, guys, I want to give you an example of how Steve Jobs have changed even our lives in the news business. In order to do a live shot like this, I want you to look at something. Fred, show all these trucks down here and these cameras. That's what you need in order to get up what we call a live shot. In order so you can see me.

But because of Steve Jobs, all you need now to do a live shot is this. Take a look at that. It's an iPad. There's an application on that and it's - and it's just through that one application, which is called StreamBox, you can get off a live shot. And we use devices like this when we're in places like Afghanistan where I've been when you're in dangerous regions where you can't get in a big truck and big heavy equipment and big cameras and cables.

That is a perfect example of how Steve Jobs has changed even our lives here in the news business. It's a man who will be greatly missed on many, many different levels - Ali.

VELSHI: All right. Jason, well - well said. Thank you. And you're absolutely right. I mean, half the world has an iPad and knows about it, and for those who don't, it's - it's such a simple, inexpensive technology now that took us years to develop.

COSTELLO: And remember when everybody made fun of the name, oh, the iPad, it will never work. But it's been phenomenally successful.

ROMANS: It's the fastest growing, fastest selling technological device in history.

VELSHI: I was definitely - look, I've always admired the company. But I was one of those guys who said, why do I need to carry my entire music collection in one little thing like I have the CD player. I can take the whole CD like 18 or 20 songs on it. Why do I need all my music?

COSTELLO: Yes. Why would I even listen to music on a train?

VELSHI: Yes.

COSTELLO: But it's just amazing and you listen to -

VELSHI: That's what books are for.

COSTELLO: Exactly.

VELSHI: All right. We're "Minding Your Business" next with the Bank of America's boss responding to the outrage over the company's new debit card fees.

It's 24 minutes after the hour.

(COMMERCIAL BREAK)

VELSHI: Twenty-seven minutes after the hour. Welcome back. "Minding Your Business" this morning.

Wall Street's two-day winning streaks spilling over into world markets are up in Europe and Asia. Right now, U.S. stock futures are up on word that Europe is moving in the right direction to solve its debt crisis.

We're waiting this morning for the latest read on the number of Americans filing for first-time jobless claims. That comes out every week. It's a number which economists expect to be slightly higher than last week. It comes out about two hours. We'll tell you about it when it does.

President Obama is not saying whether he endorses Senate Majority Leader Harry Reid's proposed millionaire surtax. Under the plan, the five percent surtax would take effect in 2013 and help fund the president's $447 billion jobs bill.

Agree? Well, you may not, but Bank of America is defending its new $5 fee for using your debit card. The bank's CEO, Brian Moynihan, said last night the bank has a right to make a profit. And that's being honest and transparent about the new charge. And the bank also addressing the continuing problem it's having with its website that has been going on for six days now. Bank of America tells the "Wall Street Journal" it's because of a technology upgrade and because of heavy customer traffic.

And say it ain't so after 76 years, Friendly's has filed for bankruptcy protection. The chain known for its burgers and ice cream also abruptly closed 63 stores yesterday. Friendly's is more than $250 million in debt and has been hit hard by declining sales and higher ingredient prices.

AMERICAN MORNING will be back right after this break.

(COMMERCIAL BREAK)

CHRISTINE ROMANS, CNN ANCHOR: Good morning. Welcome back, everyone. It is 31 minutes after the hour.

Much more on the life and legacy of Steve Jobs just ahead.

CAROL COSTELLO, CNN ANCHOR: But, first, I want to give you some of the other stories making news today.

If you had Sarah Palin in your Republican presidential pool, you lost. Palin ended months of speculation yesterday, saying she has decided not to run for president in 2012, either as a Republican or a third party candidate. Palin says the run, quote, "was prayerfully considered" but believed she can be on the right path without being a candidate."

ALI VELSHI, CNN ANCHOR: Republican presidential candidate Herman Cain has a blunt message for those Wall Street protesters. In an interview with "The Wall Street Journal," Cain said, quote, "Don't blame Wall Street. Don't blame the big banks. If you don't have a job and you're not rich, blame yourself," end quote. He also suggested the demonstrations are being orchestrated to help President Obama.

These are Herman Cain's words. So, before you tweet me, Herman Cain said it, not me.

ROMANS: And a milestone in stem cell research. For the first time, U.S. scientists have been able to clone human stem cells. The achievement raises hope that personalized cells could be transplanted to replace damaged cells in patients without the risk of rejection by the immune system. It's also a potential news flash point, of course, in the debate over cloning.

All right. Tributes are pouring in from around the world this morning for Apple founder Steve Jobs. So many that they froze Twitter for a while and the business world now wondering about the future of Apple, a company that became the most valuable one in the world -- the most valuable publicly traded company in the world under his command.

My good friend Richard Quest joins us now live from London.

Good morning, Richard. RICHARD QUEST, HOST, CNN INTERNATIONAL'S "QUEST MEANS BUSINESS": Good morning to you, Ali. Are you well?

VELSHI: I am, I am. But we're all mourning the loss of Steve Jobs. We're trying to figure out if there is someone else you can name who's like that, who's created this kind of impact on the world, and we came up with Henry Ford and Thomas Edison.

QUEST: Yes, Henry Ford, Thomas Edison, you could arguably say Walt Disney in the sense --

VELSHI: Right.

QUEST: -- that he created a company that was so iconic to his name. I was going through this morning great leaders of -- great CEOs, Rockefeller, Carnegie, Gerstner at IBM, and you could say Lee Iacocca, for example. Now, they may not be the household names, but they did have huge institutional change within their companies. They managed to shift, if you like, the way the company operated. They taught something that was broken, they fixed it. They innovated.

The truth of the matter for Apple is, and it may be uncomfortable for Apple lovers to hear this, is that the difficulty is they have promoted Apple and so many of the products are said to have Steve Jobs' personal touch to them. So, what do you do when you take him away? You now have to say to people, well, actually, it wasn't all Steve Jobs, it is the company. It is the product. It's the DNA of Apple itself.

And that, I think, is going to be a difficult maneuver for Apple to make. Of course, they can do it. But it's one of the dreadful things to use the journalistic cliche that time will tell.

VELSHI: Richard, you've put a lot more into the discussion. This is interesting by naming some of the major industrialists who really changed things. And you're right, Disney is a good one to add to that list. But you're right. The challenge now for Apple is to say he was fantastic, we can still be fantastic without him.

Richard Quest, good to see you, my friend. Oh, go ahead -- finish your thought, Richard.

QUEST: Well, I was just going to say, you know, let us just not forget when he -- before, when he left the company, the company did falter and he came back and the Apple, and the Steve Jobs' story is that he reenergized it, again.

Now, you have effectively got that situation, again. He's left the company and what happens to the company? We're going to, obviously, see some dislocation, some uncertainty and, of course, the competitors are not going to let that take that lying down.

VELSHI: All right. Richard, thanks very much. Richard Quest in London. We'll check in with him later on through the course of the day. Now -- COSTELLO: And just looking at the overall picture, the bigger picture, that Steve Jobs was this entrepreneur. You know, there's a reason that President Obama wanted to sign that patent, he wanted to overhaul the patent system in America, so that entrepreneurs would be better able to like, you know, introduce their innovations to the world and actually make money off of them. America right now needs people like Steve Jobs so that we can't sit here and name five more Steve Jobs operating in this country right now.

VELSHI: Now. Everyone we named is dead.

COSTELLO: Right. That's right.

ROMANS: I will say something about Steve Jobs and the direction of the company. The company he came back and reenergized is not the company that he left. He left the company that is infused with his DNA. I mean, they keep saying that over and over again.

On to the patent issue, my concern about the patent issue is the rest of the world doesn't necessarily abide by American patent laws and intellectual property rights and that sort of thing. So, one of the thing -- you could see innovators come from some place else or you could see other countries just take our innovations and that age of American innovation maybe behind us.

COSTELLO: Yes.

Still to come, Steve Jobs in his own words, his own remarkable story and the rise of his iconic company.

It's 36 minutes past the hour.

(COMMERCIAL BREAK)

COSTELLO: Steve Jobs was the heart and soul of Apple. His legacy is the stuff of legend.

We're taking a look now at Apple's remarkable history through the words of its very core, Steve Jobs.

(BEGIN VIDEOTAPE)

CHYRON: 1976, Apple is co-founded by Steve Jobs and Steve Wozniak.

January 24, 1984. The Macintosh makes its debut.

(APPLE AD)

STEVE JOBS, APPLE FOUNDER AND CEO: Today, for the first time ever, I'd like to let Macintosh speak for itself.

VOICE: Hello, I am Macintosh.

It sure is great to get out of that bag.

JOBS: We think a lot of them are going to get into the home, but we like to say they're going to get there through the garage door. People are going to bring them over the weekend to work on something. Sunday morning, they're not going to be able to get their kids away from them and maybe some day, they'll even buy a second one to leave at home.

CHYRON: May 6, 1998. The iMac is introduced and becomes the fastest- selling computer in Apple's history.

JOBS: The strangest thing about Apple is it hasn't had a good consumer product. Here's one of the best consumer brands in the world and they haven't had a compelling product under $2,000.

And the one we introduce today, the iMac, is incredibly sweet. So, I think it's going to make a big difference. This $1,299 product is faster than the fastest Pentium II you can buy. You can go out and buy a 400 megahertz Pentium II and this thing smokes it. And so, it's amazing.

And the market has never had a consumer product this powerful and this cool-looking.

CHYRON: October 23, 2001. The iPod revolutionizes the portable music player.

JOBS: What is iPod? IPod is an MP3 music player, has CD quality music, and it plays all of the popular open formats of digital music. But the biggest thing about iPod is it holds 1,000 songs.

Now, this is a quantum leap because it's your -- for most people, it's their entire music library. This is huge.

The coolest thing about iPod is that whole -- your entire music library fits in your pocket.

CHYRON: September 7, 2005. With the Nano, the iPod shrinks as it evolves.

JOBS: I've got a pocket right here. Now, this pocket's been the one that your iPod's gone in, traditionally. The iPod and iPod mini fits great in there.

You ever wondered what this pocket was for? I've always wondered that. Well, now, we know because this is the new iPod Nano.

(APPLAUSE)

CHYRON: January 9, 2007. Apple drops "computer" from its name, expands its reach with the iPhone.

JOBS: Today, Apple is going to reinvent the phone. An iPod, a phone, and an Internet communicator. An iPod, a phone --

(CHEERS)

JOBS: Are you getting it?

(APPLAUSE)

JOBS: These are not three separate devices. This is one device. And we are calling it iPhone.

CHYRON: January 27, 2010. Apple fills a gap consumers didn't know existed with the iPad tablet.

JOBS: The question has risen lately, is there room for third category of device in the middle? Something that's between a laptop and a smartphone? And, of course, we pondered this question for years, as well.

The bar's pretty high. In order to really create a new category of devices, those devices are going to have to be far better at doing some key tasks. And we call it the iPad.

(APPLAUSE)

JOBS: And what this device does is extraordinary. You can browse the Web with it. It is the best browsing experience you've ever had. It's phenomenal to see a whole webpage right in front of you and you can manipulate with your fingers. It's unbelievably great -- way better than a laptop, way better than a smartphone.

CHYRON: June 7, 2010. After it was leaked by a tech blog, the iPhone 4 is officially unveiled.

JOBS: For 2010, we're going to take the biggest leap since the original iPhone. So today -- today, we're introducing iPhone 4 -- the fourth generation iPhone.

Stop me if you've already seen this. Believe me, you ain't seen it. You've got to see this thing in person. It is one of the most beautiful designs you've ever seen.

(APPLAUSE)

JOBS: Hey, Johnny.

(CHEERING AND APPLAUSE)

JOBS: I grew up here in the U.S. with the Jetsons and with Star Trek and communicators and just dreaming about this. You know, dreaming about video calling, and it's real now.

Good morning. Thanks for coming.

(CHEERING AND APPLAUSE)

JOBS: Thank you.

(CHEERING AND APPLAUSE)

JOBS: Thank you.

We're going to introduce today, ipad 2. The second generation iPad. (APPLAUSE)

JOBS: It is an all-new design. It is not a tweaked design. It's not got marginal improvements. It's a completely new design, and the first thing is, it's dramatically faster. One of the most startling things about the iPad 2 is it is dramatically thinner. Not a little bit thinner, a third thinner. And that is iPpad 2.

(CHEERING AND APPLAUSE)

JOBS: As always, I'd also like to thank everyone's families because they support us and let us do what we love to do. So, thank you very much to our extended families out there who make it possible for us to work our tails off making these great products for you.

(END VIDEOTAPE)

(COMMERCIAL BREAK)

CHRISTINE ROMANS, CNN ANCHOR: Fifty minutes past the hour. Here's what you need to know to start your day.

(BEGIN VIDEOTAPE)

ROMANS (voice-over): Tributes pouring in for Apple founder, Steve Jobs, faster than Twitter can handle them this morning. The company announced his death last night after a long battle with cancer. Microsoft chairman, Bill Gates, said the impact of Jobs' work will be felt for many generations to come. Steve Jobs was just 56 years old.

Not far from Apple headquarters in Cupertino, California, a deadly shooting rampage. A suspect allegedly open fire on co-workers at a limestone quarry. He's still on the loose. Police say 47-year-old Shareef Allman killed three people and wounded several others.

First Chris Christie, now, Sarah Palin. The former Alaska governor deciding not to run for the Republican presidential nomination. Palin says her family comes first, but believes she can still make a difference in 2012 without being a candidate.

It was the biggest crowds yet at the Occupy Wall Street protests here in New York. Thousands marched yesterday against corporate greed, corruption, and inequality. Police say 28 people were arrested, including one for assaulting an officer.

A federal judge is refusing to block parts of Alabama's controversial new immigration law. Civil rights advocates have asked for an injunction. Now, they're taking their case to a federal appeals court.

(END VIDEOTAPE)

ROMANS (on-camera): Now to Rob Marciano with a quick check of today's weather -- Rob.

ROB MARCIANO, AMS METEOROLOGIST: Good morning, Christine. Chilly day get to start things off across the northeast. Frost and freeze warnings out for parts of upstate New York and Northern New England. Forty-five right now in Boston, 32 in Burlington, and 34 in Syracuse, and in between those spots are certainly temperatures in some of the mountain areas that are well down into the 20s.

Speaking of the mountains, we've got some action across the Four Corner's region and in through the intermountain west where winter storm warnings are posted. Twelve to 24 inches already this early in the season, above the 7,000 foot mark across the lot (ph) sides of Utah and above 9,000 feet could see a foot in some spots across the west.

In between, by the way, warm and windy weather continues, and temperature is going to be well above normal across the midsection of the country. Eighty-five degrees expected in Kansas City, 68 degrees, not a bad day after a chilly start in the Big Apple. Back to you guys up in New York.

ROMANS: All right. That's the news you need to know to start your day. AMERICAN MORNING is back right after this.

(COMMERCIAL BREAK)

CAROL COSTELLO, CNN ANCHOR: Fifty-two minutes past the hour. Welcome back to AMERICAN MORNING.

Turning now to politics. Sarah Palin has finally decided, she decided she is not running for president in 2012. Ending months of speculation, Palin says she will not seek the Republican nomination or that of a third party. Palin believes she can make a difference in 2012 without the title of candidate.

Joining us from Washington, CNN senior political editor, Mark Preston. Was anyone surprised by this decision, Mark?

MARK PRESTON, CNN SENIOR POLITICAL EDITOR: Well, you know, Carol, with Sarah Palin, she is very unpredictable, so you never know what she is going to do. You know, she did say on Fox News just last week that she did not want to be shackled by a title, and she sounded more like a movement leader, and of course, that's what she sounded like last night.

In fact, listen to what she had to say on Fox News about her decision not to run where she is a paid contributor.

(BEGIN VIDEO CLIP)

SARAH PALIN, FORMER ALASKA GOVERNOR: I concluded that I believe I can be an effective voice and a real divisive role in helping get true public servants elected to office. You don't need a title to make a difference in this country. I think that I'm proof of that.

(END VIDEO CLIP)

PRESTON: So, there you have Sarah Palin last night on Fox News saying that she does have no plans on running for the White House. She also said that she would not be launching a third party bid, and she would back the eventual presidential nominee, whoever that one is going to be for the Republican Party.

So, where does the race stand right now that Sarah Palin has decided not to run as Chris Christie's decision not to run? Let's take a look at the new CNN poll of polls. It shows that Mitt Romney is on top followed closely by Herman Cain and Rick Perry. Now, of course, we've got plenty of time right now for this to all change, but right now, seems like Mitt Romney is maintaining his lead as the leader right now for the Republican presidential nomination -- Carol.

COSTELLO: OK. A couple of things. Most Republicans did not want Sarah Palin to run, and certainly, she must have read the writing on the wall that probably entered into her decision. Most Republicans don't want her to run either as a Republican or a third party candidate, they want her to sit out.

PRESTON: Well, and that is true. And I think that we've seen over the past few months that support for Sarah Palin has eroded as we saw the likes of Michele Bachmann rise and fall, and of course, the entrance of Rick Perry, the Texas governor, into the race.

You know, when we matched up Sarah Palin in a hypothetical against President Barack Obama, if there was a matchup to be had in 2012, it should that she would be trailing President Obama by more than 20 points. So, Sarah Palin probably made the right decision, Carol.

COSTELLO: Yes. And Republicans, at least, it seems that way right now because Romney remains on top. Republicans want electability, right? They want someone who can beat President Obama, and Sarah Palin was not that candidate, at least, in their minds.

PRESTON: That's correct. Electability, that's the word you'll hear from everyone over the next couple of months, Carol.

COSTELLO: All right. Mark Preston, many thanks, joining us live from Washington this morning.

ALI VELSHI, CNN ANCHOR: Yes. I didn't want put Mark on spot, but he probably knows this and presidential historians probably know this.

(CROSSTALK)

I wonder how far -- you say people always want electability or generally do. I wonder in a campaign like this how far from behind someone has ever come and became president. There's a bunch of people running at two and three percent right now. You got to think they know that they're not becoming president, but I wonder who -- you know, Bill Clinton was not a frontrunner when he got into the race. Barack Obama was not --

ROMANS: Herman Cain was not. Look, he's at 17 percent now in that poll.

VELSHI: I'm just curious is that how -- when somebody came in, how unpopular, unelectable they seemed, and then won. COSTELLO: Although you could argue for like sustainability, because Mitt Romney, he's been steady as a rock, right?

VELSHI: Yes.

COSTELLO: He's on top by not much, but he's still on top, and he's maintaining that. So, maybe that matters more.

VELSHI: He doesn't feel like a lot of people's first choice, but he seems to be gathering --

COSTELLO: Electability.

VELSHI: Yes. There you go.

ROMANS: Yes.

VELSHI: All right. We're going to take a quick break. We'll have more on Steve Jobs, his legacy, not just in business but around the world in the developing world, as well. We're coming right back.

(COMMERCIAL BREAK)

(BEGIN VIDEO CLIP)

COSTELLO (voice-over): Losing an innovator and a visionary.

JOBS: An iPod. A phone. Are you getting it?

COSTELLO: Steve Jobs, the man known for wearing black, yet making all our lives more colorful.

JOBS: The only way to do great work is to love what you do.

COSTELLO: The tributes from the people who knew him and the people who had trouble keeping up with him.

JOBS: Are you getting it?

COSTELLO: On this AMERICAN MORNING.