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Business Traveller

CNN BUSINESS TRAVELLER

Aired August 10, 2003 - 08:30   ET

THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.

THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.


RICHARD QUEST, CNN ANCHOR: A sophisticated financial sector in an economy that's steadily growing. An excellent infrastructure and a stable political climate. This is the gateway to Africa, an entire continent where you'll find undiscovered business opportunity. So on this month's, CNN BUSINESS TRAVELLER, why are so many companies shying away from doing business in South Africa? And could they be missing out on the next big thing?
Hello and welcome to CNN BUSINESS TRAVELLER. I'm Richard Quest, reporting from South Africa.

Now, this month we're going to focus on doing business in South Africa -- the challenges, the risks and, of course, the rewards for those brave enough to tackle this emerging market.

We'll explore how difficult it is for the entrepreneur to get up and go without the backing of a huge corporation.

Think you've got it bad when it comes to traveling? We go on the road with the string (ph) boss. See what a world class rugby team has to put up with when they're heading to Australia for the tri-nation tour.

And tackling the juice (ph). We'll take you to one of the world's top surf spots. Surfing in Durbin.

You'd like to think, no doubt, that your company is a true global colossus with subsidiaries just about everywhere. The problem is, the world is full of mature markets. So it's time to think beyond Europe, the Americas and Asia. It's time perhaps to tackle Africa.

Take, for example, South Africa and Johannesburg. Here they're experiencing good economic growth and there's an impressive tourist boom as well. Now, the pitfalls are clear. But, the potential for expanding into Africa is enormous. And that's why making the decision to start in Africa could be the true challenge for the business traveler.

(BEGIN VIDEOTAPE)

QUEST (voice-over): Two major multinationals with very different products. One makes cars for the high-earning market. One makes makeup for the mass market.

BMW has been in South Africa for 30 years and Revlon has been around for more than four decades.

SCOTT MADDOCK, REVLON AFRICA: Doing business in Africa, you deal with challenges of corruption. You deal with challenges of fraud. You have so many social problems that you must be aware of and you must deal with as a company.

QUEST: For 2-1/2 years, Scott Maddock has had the Johannesburg job, and unlike BMW, which largely exports out of South Africa, Revlon Africa's cosmetics are sold within the country and across the continent.

For Revlon, this market offers unlimited scope for expansion of the brand.

MADDOCK: In our industry in particular, we'll take certain shades that are more appropriate for African skin and market them here, but we'll also take the template for what Revlon stands for, which is glamour and excitement, and bring it down into a more affordable means by either launching -- extending brands or launching additional brands.

QUEST: Adapting to the local market. Here African dancers promote the company's latest product, 24/7. It's a new deodorant range launched specifically for the urban African male. More than 2 million pieces have been sold since April.

This is a huge market. In sub-Saharan Africa alone there are 600 million people, 10 percent of the world's population. Lots of potential customers, admittedly without much spending power.

And even though most South Africans can't afford BMW's, it hasn't stopped the German car company from being here. They find it worthwhile to manufacture in the country and then export.

LARS ROBERTSON, BMW SOUTH AFRICA: During the previous regime, clearly there were high import duties, which meant that the only way you could sell cars in (UNINTELLIGIBLE) attractive marketplace was to actually manufacture or in essence bring components in, screw them together, and sell them in the local market.

We would make 10,000 or 12,000 cars a year, but only for the local market. Today we manufacture around 55,000, of which about 10,000 is for the local market. So we're now 80 percent export, something of that order.

QUEST: Cost efficiency is the main reason why companies like BMW and Revlon have a presence here. Everything from energy to electricity, the price of land and buildings, all much cheaper, to say nothing of labor.

A massive unskilled labor force means great potential, but with that comes costs. For instance, subsidizing these schools for the children of employees. BMW South Africa spends upwards of 10 percent of its salary bill on training and education.

A big problem for South Africa's economy and its labor force is HIV. Around 20 percent of the working population is infected. For businesses, this means facing up to the very real prospect the numbers of workers will diminish. There will be high levels of sickness and ultimately fewer consumers.

DONALD ROGAN (ph), INVESTOR: If you want to survive in South Africa and you want to be profitable in South Africa, you need to address these issues. You can't hide behind them. That's a long-term story.

Corporate social responsibility has become a major issue for a lot of international companies. It's very good for companies to show their shareholders what they're doing for the environment, and in South Africa you've got a wonderful opportunity to make a difference, not only to your work force or to your labor force, but to the surrounding area.

QUEST: The hurdles are there for business in South Africa: HIV, crime, poor education, as well as the impact of war and political instability in other African nations; all of which has to be borne against the simple fact, South Africa is the economic powerhouse of the continent, the gateway to Africa.

(END VIDEOTAPE)

Two large companies with extensive experience of Africa, but coming up after the break, forget the comfort of the corporate featherbed. We follow a South African entrepreneur as she single-handedly tries to launch her product abroad.

(COMMERCIAL BREAK)

QUEST: The call of the modern business traveler, corporate credit cards and a cellular phone, where you'll probably never see the bill, to say nothing of the thousands of fellow employees waiting to help you and offer support.

Now for the single-handed entrepreneur, it's a different world. That vital support is but a dream, to say nothing of the loneliness you'll feel as you realize it's you against the rest of the world.

So, gather round entrepreneurs, show us your wares as we now show you how to play in the big league.

(BEGIN VIDEOTAPE)

QUEST (voice-over): Bongiwre Mageba (ph) started her fashion company, Eden, from her home in Durbin six years ago. Two years later, she bought a shop. Now she wants to expand to London.

Last year, Bongiwre (ph) business won an award, the prize a ticket to the U.K. and a helping hand into the British market.

BONGIWRE MAGEBA (ph), EDEN: It was great. I met people, people that had great business links and they liked my comments as well.

QUEST: So you manage to get your airfare and get on the plane. Now the real challenge, the battle begins when you get to your new, unfamiliar city and you don't know a soul.

Ernst and Young, experts in advising entrepreneurs, say half the battle of taking your business abroad is finding the contacts.

PATRICK STEVENS, ERNST & YOUNG: You need to have a selling force, a distribution force, that goes round to the various outlets, who will take your products and put them actually on sale in the high streets. So all of the time you've got to build up a network of people in order to setup the system that you have for selling into another country.

QUEST: Another key element: make sure you're ready for the big move. If you just setup your company at home, the chances are you and your business won't be ready to go abroad. For instance, what to do about staff.

STEVENS: Should they be salesmen employed by yourself? Should they be agents who just take a commission? In each case, there's extra costs there. The commission for the agents, the salaries of the salespeople, the transport costs. All of that are additional costs.

QUEST: If you're confident that you've got the financial backing to sell your business overseas, then you're well on your way. You need, of course, to make sure your product will be in demand, and even then it won't be as simple as that. You can't just lift it from one market into another.

STEVENS: Success is being willing to understand that each market is different, to adjust your own outlook, to take into account local markets and culture and ways of doing things.

If you do that, and you've got a really successful and good product in the first place, that's when you can make lots of money.

QUEST: Bongiwre has had several orders from London since she's returned to South Africa. Her first foray into the world of the traveling entrepreneur has been a success, and her dream, just like every other entrepreneur, to be a global brand, supplying chain stores all over the world.

(END VIDEOTAPE)

No matter how small your company, or big your ambitions, eventually somewhere in the world there will come a time when you're sitting around a table like this, trying to convince others that your idea is a winner, and even though you are convinced that your business plan will be a success, now is the time when your presentation skills will come to the fore. So here's some advice.

(BEGIN VIDEOTAPE)

BARRY ECKMAN (ph), PRESENTATIONS CONSULTANT: Whether you're presenting to a small boardroom like this, or a large auditorium like this, the principles are exactly the same.

QUEST (voice-over): The quick fix to presentation success. Consulted by Eckman's (ph) guide to winning yourself the deal.

ECKMAN (ph): 80 percent of the presentation is you, the way that you project yourself, the way that you build rapport with the audience, and the way that you deliver your message to the audience.

QUEST: Charlie Dobres runs the online advertising agency Eye Level. He's giving a presentation on the company to his newest band of recruits.

ECKMAN (ph): Look at your audience. They're giving you clues on how well you're doing, how well you've built rapport with them, whether they are understanding, if you're getting through to them. Their body language is indicative of how well you are doing as a presenter.

CHARLIE DOBRES, HAVEL (ph): There is a narrative. There is a beginning, a middle and end, which some people say is, tell them what you're going to tell them, tell them, and tell them what you told them.

ECKMAN (ph): If knowledge is a great aid to presentations, the most important thing for you to remember is you have to test it, you have to make sure that there's a back up plan, and if your using PowerPoint, lose the bells and whistles. It's not important, because at the end of the day, you are the presenter. You are the most important part of the presentation.

But, if you're into gadgets, let's go and have a look at some. There's some exciting stuff out there at the moment.

TONY DUNMORE, "BLUFF": With Margi Presenter-To-Go in a handheld computer like this Palm Tungsten-T, you can do your whole presentation without a laptop. But because you can't do animations and you can't edit, your documents -- you have to that on a PC -- we're giving it 4/5.

And this is the latest projector from In Focus. It's so tiny it will actually fit in a laptop bag alongside your computer, and yet it's still as bright as any of its rivals, and at just $2,800 U.S. it's a real bargain.

Next up is the Omnivox. Now, what this little object does is turn your boardroom table into a speaker, so you can have sound effects, you can have music, or you can put your own voice through it, magnify it. Not an essential, but a nice little addition to your presentation kit.

ECKMAN (ph): To sum up, control your audience. You are the one that's in the limelight. They've come to see you and hear you speak. Pace, not too fast, not too slow. Most important, KISS -- keep it short and simple.

(END VIDEOTAPE)

QUEST: Now you can find details of those gadgets and other tips for the traveling executive, visit our Web site. It's in the land of information. It's at CNN.COM/BUSINESSTRAVELLER. And I'd be very interested to hear of your experiences of investing and doing business in Africa. It's the usual e-mail address. I'll write it up here. If you can't read that, just look down there. It's at QUEST@CNN.COM.

Now, coming up after the break, on the road with some travelers whose business makes yours look like a tea party. The South African rugby team, next.

(COMMERCIAL BREAK)

(BEGIN VIDEOTAPE)

UNIDENTIFIED MALE (voice-over): Rugby fans gather here from all over the world. Just a few minutes to go now before South Africa plays Australia.

CORRIN KRIGE (ph), RUGBY PLAYER: The one thing that people really do think is that it's a really glamorous job and it's great because you travel and see the world, and the flip side of that is that you're living in hotels, you're flying on a hell of a lot of planes, spending a lot of airports, with big groups, between 35 and 45, so it's a big group to travel, and you don't just go into an airport and move quickly. You take a bit of time.

The trip to Australia is (UNINTELLIGIBLE). Flying east to west there's huge time differences, so it is quite tough. It's tough to adjust. I think the guys struggle to sleep the first few days we do get here.

Those are the negatives, but again, there are a lot of positives, and you meet a lot of people all over the world. And you do have a few beers with people in Australia and you see them, they have come from a different culture, and you become friends for life.

My leadership style is a little different to other people I think. I'm more quiet. I don't say that much. I do speak when I really need to, and I try to lead by example, on and off the field, try and play, you know, as hard as I can, and show the guys that I'm willing to die for the cause.

There's always the danger that if you lose by such a big margin that, you know, the guys will stop believing in themselves and start doubting themselves. I think that management and myself has kept playing a massive role in just trying to point out the good things that happen in a game, and try to point out that we're still a good side.

I think that in South Africa, the pressure is probably more than in any other country in the world. I think the public sets really high standards for us in South Africa, and that makes it tough for us. But that's one of the things that makes it such a massive honor to play for the Springboks.

(END VIDEOTAPE)

QUEST: If you're going to come to South Africa, it won't be long before you're making new friends. These cubs are just a month-and-a-half old and I promise you, they won't be sitting on my lap for much longer. But the fact is, seeing safari is what Africa and getting away is all about.

There are also many other different ways that you can have a good time.

(BEGIN VIDEOTAPE)

UNIDENTIFIED MALE: No, no. I've never surfed. No.

UNIDENTIFIED MALE: Oh, no. I used to. I don't surf anymore, no.

UNIDENTIFIED MALE: I surfed once, and I nearly knocked myself out.

MEARA ERDOZAIN, CNN CORRESPONDENT (voice-over): Surfing. It's the latest craze. Until recently, the realm of the reckless teenager, now people in pinstriped suits are donning wetsuits. But fear not, it doesn't have to be as terrifying as this.

Here in Durbin, the waves are a more manageable size and the surf is on your doorstep, perfect if you're traveling on business.

DAVID MORMSEN (ph), SURF GUIDE: Most of the (UNINTELLIGIBLE) are within five minutes of the city center, so they could have a surf from 4:30 in the morning, or in winter months from 6:00 in the morning, until 7:30, close everything within five minutes. They can still be at the conference at 8:00.

ERDOZAIN: First things first, though. You've got to learn how to surf, and that's the hard bit.

David Mormsen (ph) is about to give Steffen from Germany a lesson.

MORMSEN (ph): Whilst lying on the board, your legs must be together rather than open. Keep your legs at that angle like that, maybe crisscross them if you can.

Paddling, paddling, paddling. Up hands, here. Up to there. One movement, up.

ERDOZAIN: Sounds easy enough, until you get into the sea.

STEFFEN WIESE, SURF STUDENT: You definitely have to go through a couple of phases where you swallow the water, where you get (UNINTELLIGIBLE), but that's the way how to learn and how to get the feeling for it as well.

It is hard work, but I believe it's worth it.

ERDOZAIN: Durbin is in the Top 10 international surf spots. The waves are consistent and it's warm throughout the year. Hiring a board and wetsuit costs just $13 per day, so need to worry about how to pack your board.

For CNN BUSINESS TRAVELLER, I'm Meara Erdozain, in Durbin.

(END VIDEOTAPE)

QUEST: You know something, I think I've found a new friend.

And that's it for this edition of CNN BUSINESS TRAVELLER. I'm Richard Quest, in South Africa.

Wherever your travels may take you, I hope it's profitable. I'll see you next month.

END

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Aired August 10, 2003 - 08:30:00   ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
RICHARD QUEST, CNN ANCHOR: A sophisticated financial sector in an economy that's steadily growing. An excellent infrastructure and a stable political climate. This is the gateway to Africa, an entire continent where you'll find undiscovered business opportunity. So on this month's, CNN BUSINESS TRAVELLER, why are so many companies shying away from doing business in South Africa? And could they be missing out on the next big thing?
Hello and welcome to CNN BUSINESS TRAVELLER. I'm Richard Quest, reporting from South Africa.

Now, this month we're going to focus on doing business in South Africa -- the challenges, the risks and, of course, the rewards for those brave enough to tackle this emerging market.

We'll explore how difficult it is for the entrepreneur to get up and go without the backing of a huge corporation.

Think you've got it bad when it comes to traveling? We go on the road with the string (ph) boss. See what a world class rugby team has to put up with when they're heading to Australia for the tri-nation tour.

And tackling the juice (ph). We'll take you to one of the world's top surf spots. Surfing in Durbin.

You'd like to think, no doubt, that your company is a true global colossus with subsidiaries just about everywhere. The problem is, the world is full of mature markets. So it's time to think beyond Europe, the Americas and Asia. It's time perhaps to tackle Africa.

Take, for example, South Africa and Johannesburg. Here they're experiencing good economic growth and there's an impressive tourist boom as well. Now, the pitfalls are clear. But, the potential for expanding into Africa is enormous. And that's why making the decision to start in Africa could be the true challenge for the business traveler.

(BEGIN VIDEOTAPE)

QUEST (voice-over): Two major multinationals with very different products. One makes cars for the high-earning market. One makes makeup for the mass market.

BMW has been in South Africa for 30 years and Revlon has been around for more than four decades.

SCOTT MADDOCK, REVLON AFRICA: Doing business in Africa, you deal with challenges of corruption. You deal with challenges of fraud. You have so many social problems that you must be aware of and you must deal with as a company.

QUEST: For 2-1/2 years, Scott Maddock has had the Johannesburg job, and unlike BMW, which largely exports out of South Africa, Revlon Africa's cosmetics are sold within the country and across the continent.

For Revlon, this market offers unlimited scope for expansion of the brand.

MADDOCK: In our industry in particular, we'll take certain shades that are more appropriate for African skin and market them here, but we'll also take the template for what Revlon stands for, which is glamour and excitement, and bring it down into a more affordable means by either launching -- extending brands or launching additional brands.

QUEST: Adapting to the local market. Here African dancers promote the company's latest product, 24/7. It's a new deodorant range launched specifically for the urban African male. More than 2 million pieces have been sold since April.

This is a huge market. In sub-Saharan Africa alone there are 600 million people, 10 percent of the world's population. Lots of potential customers, admittedly without much spending power.

And even though most South Africans can't afford BMW's, it hasn't stopped the German car company from being here. They find it worthwhile to manufacture in the country and then export.

LARS ROBERTSON, BMW SOUTH AFRICA: During the previous regime, clearly there were high import duties, which meant that the only way you could sell cars in (UNINTELLIGIBLE) attractive marketplace was to actually manufacture or in essence bring components in, screw them together, and sell them in the local market.

We would make 10,000 or 12,000 cars a year, but only for the local market. Today we manufacture around 55,000, of which about 10,000 is for the local market. So we're now 80 percent export, something of that order.

QUEST: Cost efficiency is the main reason why companies like BMW and Revlon have a presence here. Everything from energy to electricity, the price of land and buildings, all much cheaper, to say nothing of labor.

A massive unskilled labor force means great potential, but with that comes costs. For instance, subsidizing these schools for the children of employees. BMW South Africa spends upwards of 10 percent of its salary bill on training and education.

A big problem for South Africa's economy and its labor force is HIV. Around 20 percent of the working population is infected. For businesses, this means facing up to the very real prospect the numbers of workers will diminish. There will be high levels of sickness and ultimately fewer consumers.

DONALD ROGAN (ph), INVESTOR: If you want to survive in South Africa and you want to be profitable in South Africa, you need to address these issues. You can't hide behind them. That's a long-term story.

Corporate social responsibility has become a major issue for a lot of international companies. It's very good for companies to show their shareholders what they're doing for the environment, and in South Africa you've got a wonderful opportunity to make a difference, not only to your work force or to your labor force, but to the surrounding area.

QUEST: The hurdles are there for business in South Africa: HIV, crime, poor education, as well as the impact of war and political instability in other African nations; all of which has to be borne against the simple fact, South Africa is the economic powerhouse of the continent, the gateway to Africa.

(END VIDEOTAPE)

Two large companies with extensive experience of Africa, but coming up after the break, forget the comfort of the corporate featherbed. We follow a South African entrepreneur as she single-handedly tries to launch her product abroad.

(COMMERCIAL BREAK)

QUEST: The call of the modern business traveler, corporate credit cards and a cellular phone, where you'll probably never see the bill, to say nothing of the thousands of fellow employees waiting to help you and offer support.

Now for the single-handed entrepreneur, it's a different world. That vital support is but a dream, to say nothing of the loneliness you'll feel as you realize it's you against the rest of the world.

So, gather round entrepreneurs, show us your wares as we now show you how to play in the big league.

(BEGIN VIDEOTAPE)

QUEST (voice-over): Bongiwre Mageba (ph) started her fashion company, Eden, from her home in Durbin six years ago. Two years later, she bought a shop. Now she wants to expand to London.

Last year, Bongiwre (ph) business won an award, the prize a ticket to the U.K. and a helping hand into the British market.

BONGIWRE MAGEBA (ph), EDEN: It was great. I met people, people that had great business links and they liked my comments as well.

QUEST: So you manage to get your airfare and get on the plane. Now the real challenge, the battle begins when you get to your new, unfamiliar city and you don't know a soul.

Ernst and Young, experts in advising entrepreneurs, say half the battle of taking your business abroad is finding the contacts.

PATRICK STEVENS, ERNST & YOUNG: You need to have a selling force, a distribution force, that goes round to the various outlets, who will take your products and put them actually on sale in the high streets. So all of the time you've got to build up a network of people in order to setup the system that you have for selling into another country.

QUEST: Another key element: make sure you're ready for the big move. If you just setup your company at home, the chances are you and your business won't be ready to go abroad. For instance, what to do about staff.

STEVENS: Should they be salesmen employed by yourself? Should they be agents who just take a commission? In each case, there's extra costs there. The commission for the agents, the salaries of the salespeople, the transport costs. All of that are additional costs.

QUEST: If you're confident that you've got the financial backing to sell your business overseas, then you're well on your way. You need, of course, to make sure your product will be in demand, and even then it won't be as simple as that. You can't just lift it from one market into another.

STEVENS: Success is being willing to understand that each market is different, to adjust your own outlook, to take into account local markets and culture and ways of doing things.

If you do that, and you've got a really successful and good product in the first place, that's when you can make lots of money.

QUEST: Bongiwre has had several orders from London since she's returned to South Africa. Her first foray into the world of the traveling entrepreneur has been a success, and her dream, just like every other entrepreneur, to be a global brand, supplying chain stores all over the world.

(END VIDEOTAPE)

No matter how small your company, or big your ambitions, eventually somewhere in the world there will come a time when you're sitting around a table like this, trying to convince others that your idea is a winner, and even though you are convinced that your business plan will be a success, now is the time when your presentation skills will come to the fore. So here's some advice.

(BEGIN VIDEOTAPE)

BARRY ECKMAN (ph), PRESENTATIONS CONSULTANT: Whether you're presenting to a small boardroom like this, or a large auditorium like this, the principles are exactly the same.

QUEST (voice-over): The quick fix to presentation success. Consulted by Eckman's (ph) guide to winning yourself the deal.

ECKMAN (ph): 80 percent of the presentation is you, the way that you project yourself, the way that you build rapport with the audience, and the way that you deliver your message to the audience.

QUEST: Charlie Dobres runs the online advertising agency Eye Level. He's giving a presentation on the company to his newest band of recruits.

ECKMAN (ph): Look at your audience. They're giving you clues on how well you're doing, how well you've built rapport with them, whether they are understanding, if you're getting through to them. Their body language is indicative of how well you are doing as a presenter.

CHARLIE DOBRES, HAVEL (ph): There is a narrative. There is a beginning, a middle and end, which some people say is, tell them what you're going to tell them, tell them, and tell them what you told them.

ECKMAN (ph): If knowledge is a great aid to presentations, the most important thing for you to remember is you have to test it, you have to make sure that there's a back up plan, and if your using PowerPoint, lose the bells and whistles. It's not important, because at the end of the day, you are the presenter. You are the most important part of the presentation.

But, if you're into gadgets, let's go and have a look at some. There's some exciting stuff out there at the moment.

TONY DUNMORE, "BLUFF": With Margi Presenter-To-Go in a handheld computer like this Palm Tungsten-T, you can do your whole presentation without a laptop. But because you can't do animations and you can't edit, your documents -- you have to that on a PC -- we're giving it 4/5.

And this is the latest projector from In Focus. It's so tiny it will actually fit in a laptop bag alongside your computer, and yet it's still as bright as any of its rivals, and at just $2,800 U.S. it's a real bargain.

Next up is the Omnivox. Now, what this little object does is turn your boardroom table into a speaker, so you can have sound effects, you can have music, or you can put your own voice through it, magnify it. Not an essential, but a nice little addition to your presentation kit.

ECKMAN (ph): To sum up, control your audience. You are the one that's in the limelight. They've come to see you and hear you speak. Pace, not too fast, not too slow. Most important, KISS -- keep it short and simple.

(END VIDEOTAPE)

QUEST: Now you can find details of those gadgets and other tips for the traveling executive, visit our Web site. It's in the land of information. It's at CNN.COM/BUSINESSTRAVELLER. And I'd be very interested to hear of your experiences of investing and doing business in Africa. It's the usual e-mail address. I'll write it up here. If you can't read that, just look down there. It's at QUEST@CNN.COM.

Now, coming up after the break, on the road with some travelers whose business makes yours look like a tea party. The South African rugby team, next.

(COMMERCIAL BREAK)

(BEGIN VIDEOTAPE)

UNIDENTIFIED MALE (voice-over): Rugby fans gather here from all over the world. Just a few minutes to go now before South Africa plays Australia.

CORRIN KRIGE (ph), RUGBY PLAYER: The one thing that people really do think is that it's a really glamorous job and it's great because you travel and see the world, and the flip side of that is that you're living in hotels, you're flying on a hell of a lot of planes, spending a lot of airports, with big groups, between 35 and 45, so it's a big group to travel, and you don't just go into an airport and move quickly. You take a bit of time.

The trip to Australia is (UNINTELLIGIBLE). Flying east to west there's huge time differences, so it is quite tough. It's tough to adjust. I think the guys struggle to sleep the first few days we do get here.

Those are the negatives, but again, there are a lot of positives, and you meet a lot of people all over the world. And you do have a few beers with people in Australia and you see them, they have come from a different culture, and you become friends for life.

My leadership style is a little different to other people I think. I'm more quiet. I don't say that much. I do speak when I really need to, and I try to lead by example, on and off the field, try and play, you know, as hard as I can, and show the guys that I'm willing to die for the cause.

There's always the danger that if you lose by such a big margin that, you know, the guys will stop believing in themselves and start doubting themselves. I think that management and myself has kept playing a massive role in just trying to point out the good things that happen in a game, and try to point out that we're still a good side.

I think that in South Africa, the pressure is probably more than in any other country in the world. I think the public sets really high standards for us in South Africa, and that makes it tough for us. But that's one of the things that makes it such a massive honor to play for the Springboks.

(END VIDEOTAPE)

QUEST: If you're going to come to South Africa, it won't be long before you're making new friends. These cubs are just a month-and-a-half old and I promise you, they won't be sitting on my lap for much longer. But the fact is, seeing safari is what Africa and getting away is all about.

There are also many other different ways that you can have a good time.

(BEGIN VIDEOTAPE)

UNIDENTIFIED MALE: No, no. I've never surfed. No.

UNIDENTIFIED MALE: Oh, no. I used to. I don't surf anymore, no.

UNIDENTIFIED MALE: I surfed once, and I nearly knocked myself out.

MEARA ERDOZAIN, CNN CORRESPONDENT (voice-over): Surfing. It's the latest craze. Until recently, the realm of the reckless teenager, now people in pinstriped suits are donning wetsuits. But fear not, it doesn't have to be as terrifying as this.

Here in Durbin, the waves are a more manageable size and the surf is on your doorstep, perfect if you're traveling on business.

DAVID MORMSEN (ph), SURF GUIDE: Most of the (UNINTELLIGIBLE) are within five minutes of the city center, so they could have a surf from 4:30 in the morning, or in winter months from 6:00 in the morning, until 7:30, close everything within five minutes. They can still be at the conference at 8:00.

ERDOZAIN: First things first, though. You've got to learn how to surf, and that's the hard bit.

David Mormsen (ph) is about to give Steffen from Germany a lesson.

MORMSEN (ph): Whilst lying on the board, your legs must be together rather than open. Keep your legs at that angle like that, maybe crisscross them if you can.

Paddling, paddling, paddling. Up hands, here. Up to there. One movement, up.

ERDOZAIN: Sounds easy enough, until you get into the sea.

STEFFEN WIESE, SURF STUDENT: You definitely have to go through a couple of phases where you swallow the water, where you get (UNINTELLIGIBLE), but that's the way how to learn and how to get the feeling for it as well.

It is hard work, but I believe it's worth it.

ERDOZAIN: Durbin is in the Top 10 international surf spots. The waves are consistent and it's warm throughout the year. Hiring a board and wetsuit costs just $13 per day, so need to worry about how to pack your board.

For CNN BUSINESS TRAVELLER, I'm Meara Erdozain, in Durbin.

(END VIDEOTAPE)

QUEST: You know something, I think I've found a new friend.

And that's it for this edition of CNN BUSINESS TRAVELLER. I'm Richard Quest, in South Africa.

Wherever your travels may take you, I hope it's profitable. I'll see you next month.

END

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