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Missouri's Meaningless Primary; Queen Elizabeth's 60 Years on Throne; Obama: "I Deserve a Second Term"; 19 Americans Face Trial in Egypt; New York Giants Win Super Bowl; U.S. Closes Embassy in Syria; GOP Candidates Look to the Next Contest; Obama Ratchets up Campaign; New York Giants Win Super Bowl; Missouri's Meaningless Primary

Aired February 06, 2012 - 09:00   ET

THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.

KYRA PHILLIPS, CNN ANCHOR: But we start with breaking news this morning out of Syria. The U.S. is closing its embassy there, and actually pulling out all remaining staff.

Jill Dougherty joining us from the State Department with the latest.

Jill, we're just finding out about this. Can you tell us what's behind the decision? What do you know?

JILL DOUGHERTY, CNN FOREIGN AFFAIRS CORRESPONDENT: Well, Kyra, you know, in a way it's a dramatic story because CNN is told that the staff, and there are 17 of them, two got out by air before this, but actually, the decision by Secretary Clinton was to allow them to shutter the embassy and the rest of the staff got out we're told in a convoy over land to Jordan.

Now the reason the U.S. is doing this, they say, is that the government has refused -- the Syrian government has refused to address its security concerns. And what were they? Well, the embassy in Damascus is located on a very -- right off a very busy street. And the U.S. says there was concern after some car bombs last month that perhaps there could be -- the embassy could be a target of al Qaeda.

That bombing, by the way, was linked to al Qaeda. So they decided to do this. But obviously there was a lot of concern about whether they could get out. So that staff includes, as I said, Kyra, the remaining staff, 17 people, plus the ambassador are now out -- Kyra.

PHILLIPS: And sort of a bit of a coincidence here. I mean this is coming right after Russia and Syria blocked the U.N. resolution calling for President Assad to be removed from office?

DOUGHERTY: That is true. However, the timing is true, but you would have to say that they've been bringing this issue up. We've been reporting on it and hearing about it at the State Department for quite a while. They wanted the Syrians to block off that street, put up some type of barriers and make it for secure. And they say the Syrian government refused. So they decided to pull out. Kyra, it also does not mean that they're breaking diplomatic relations. That continues. But physically, the embassy will be closed. No more staff. The Polls, the Polish government now will be the protecting power, as it's called, for the United States.

PHILLIPS: OK. We'll follow the story as it continues to develop this morning. Jill, thanks so much.

The other big story we're talking about this morning, Mitt Romney ran the table in Vegas leaving town with 50 percent of the vote. The same as the other three candidates combined, by the way. So with this huge win in Nevada, his Republican challengers facing odds that seem to grow longer by the way.

CNN political editor Paul Steinhauser live in Washington.

So, Paul, looking ahead, let's talk about how important is this with regard to Romney's momentum?

PAUL STEINHAUSER, CNN POLITICAL EDITOR: Yes, it gives him a lot of big mo now. This is two in a row, Kyra. He's the first candidate, Republican presidential candidate, to win two contests in a row. The big victory in Florida last Tuesday, now a 50 percent, he go -- around 50 percent of the vote in Nevada which is pretty sizeable.

And they just finished counting the votes, by the way. The Nevada GOP put out the final tally about six or seven hours ago.

Listen, though, there is one bit of trouble here for Mitt Romney. His big theme, as he's been running for president, is that President Barack Obama is not doing a good job creating jobs. But we've seen the unemployment level starting to edge down, down. We saw the report coming out on Friday.

So I think it was no surprise on Saturday night at his victory celebration in Nevada that Romney didn't talk about the other candidates. He was talking solely about President Barack Obama and the unemployment rate. Take a listen to what he said.

(BEGIN VIDEO CLIP)

MITT ROMNEY (R), PRESIDENTIAL CANDIDATE: Not so fast, Mr. President. This is the 36th straight month with unemployment above the red line your own administration drew. And if you take into account all the people who are struggling for work or just stopped looking, the real unemployment rate is over 15 percent.

(END VIDEO CLIP)

STEINHAUSER: I think you're going to hear a lot more of that from Romney, Kyra, and you're going to hear him talk about President Obama all the time. And you're not going to hear him talk about Gingrich, Santorum or Paul.

PHILLIPS: What are all the candidates doing today? STEINHAUSER: They are in two states. All four candidates are in two states. Minnesota and Colorado. Why? Well, take a look at this map. Tomorrow, it's primary and caucus day again. We've got caucuses in Minnesota and Colorado. And Minnesota, you got 37 delegates up for stake -- up for grabs. 33 in Colorado. Both are proportional. And you've got a primary in Missouri. It's nonbinding, though. No delegates at stake.

Now for Santorum, Kyra, he's hoping for a big night especially in Missouri where Gingrich is not on the ballot. He didn't get on the ballot in time. So Santorum is hoping to do well in all three states, get some energy. Paul as well hoping to pick up some delegates -- Kyra.

PHILLIPS: All right. Paul, thanks so much.

Let's go over to the White House now. Brianna Keilar at her post there.

Brianna, amid all the politics, also this new poll that's creating a lot of buzz?

BRIANNA KEILAR, CNN WHITE HOUSE CORRESPONDENT: A lot of buzz and I would say a lot of smiles here in the White House, Kyra. A big sign that an uptick in the economic indicators lately is spelling positives for President Obama.

In this most recent "Washington Post"/ABC News poll, when you match him up with Mitt Romney, who is obviously sort of shoring up all of his delegates on the campaign trail for Republicans and certainly who the Obama campaign thinks that they are going to be up against in November, a lead that the president has, 52 to 43 percent among Americans polled.

And when you look at independent -- or pardon me. When you look at registered voters, it's a little slimmer lead, 51 to 45, but this is really the best that the president has done in recent months. And especially very recently.

He's -- a couple other things to point out, too, Kyra. Independent voters, he's doing much better with them than he was. He's neck and neck when you look at Mitt Romney. And this was not the case in January. He was about 12 points behind Mitt Romney in the same poll. This was a poll we should point out that was conducted between Wednesday and Saturday. And you'll recall that better-than- expected unemployment number came out on Friday.

So you can see a bump in there. But some of this poll was done before, some of it was done after. And we should say as well that his lead over Newt Gingrich, Kyra, even more than his lead over Mitt Romney in this poll.

PHILLIPS: Well, not only is the poll getting a lot of buzz, so is this interview that President Obama did with Matt Lauer.

KEILAR: That's right. And he talked about all kinds of stuff, Kyra. He made his case for a second term. He said a lot of progress has been made. But it's not done yet. And he said that he deserves a second term. Also, he talked about Iran, specifically the desire to stop Iran from getting a nuclear weapon. He was not surprisingly reiterating the line that all options are on the table, but he spoke specifically about what Israel might do to stop Iran if perhaps Israel would take military action, and here's what he said.

(BEGIN VIDEO CLIP)

BARACK OBAMA, PRESIDENT OF THE UNITED STATES: I don't think that Israel has made a decision on what they need to do. I think they, like us, believe that Iran has to stand down on its nuclear weapons program. And we have mobilized the international community in a way that is unprecedented. And they are feeling the pinch. They are feeling the pressure.

But they have not taken the step that they need to, diplomatically, which is to say we will pursue peaceful nuclear power. We will not pursue a nuclear weapon.

(END VIDEO CLIP)

KEILAR: And he made his case, Kyra, that his policies have been working on Iran, reiterating that he wants a diplomatic solution, but again saying all options on the table -- Kyra.

PHILLIPS: Brianna Keilar, at the White House. Brianna, thanks so much. And in just about 10 minutes, we're taking a closer look at one contest that many people say is a waste of time and money.

CNN contributor and Tea Party activist Dana Loesch joins me live.

Now, CNN tomorrow, live coverage of state primaries and caucuses begin at 6:00 Eastern with a special edition of "THE SITUATION ROOM" with Wolf Blitzer, followed by CNN's complete live coverage of the results at 7:00 Eastern with Wolf and the entire gang.

Well, in Indy, a thriller of a final play. The Patriots' Tom Brady throwing a hail Mary pass into the end zone. You'll see it here in just a second. And watch what happens.

(BEGIN VIDEO CLIP)

UNIDENTIFIED MALE: To the end zone. Hernandez is there.

(END VIDEO CLIP)

PHILLIPS: No. Yes, that's right. The ball is knocked down, and the New York Giants are Super Bowl champs.

CNN's Mark McKay was there for the game.

Pretty exciting Super Bowl compared to others -- Mark.

MARK MCKAY, CNN SPORTS CORRESPONDENT: Kyra, we had a long game, an exciting game, and that's all we showed because the Patriots' fans, they don't want to see that again, do they? What an incredible ending. You're right, Kyra. Fantastic Super Bowl XLVI.

The question before the season, elites or not elite? That was the question when it came to New York Giants' quarterback Eli Manning. He was actually asked that by a reporter before the season began. His positive answer stirring a debate across the league, well, there is no debate now. His seventh fourth quarter comeback engineered in the biggest game of the year. Giants are the Super Bowl champions. He has two Super Bowl titles, two Super Bowl MVPs.

Here's Eli on his night.

(BEGIN VIDEO CLIP)

ELI MANNING, NEW YORK GIANTS: This isn't about, you know, one person. This is about a whole team coming together, getting this win. So I'm just proud of our guys. Proud of the -- proud of the team the way we fought all year. Never got discouraged. Kept our faith, kept our confidence, and just fought to the very end.

DAVID DIEHL, NEW YORK GIANTS: It wasn't about what he said. It was about what we did, and that's why we can sit here and have that true gratifying feeling because we earned everything we got. And nobody gave us anything. And nobody thought we could do this except for us.

(END VIDEO CLIP)

MCKAY: Here we go again. The New York Giants leaving a Super Bowl city, returning home. All of metropolitan New York celebrating. This one, Kyra, they can celebrate even further on Tuesday. The famous Ticker Tape parade through the streets of Manhattan. The Giants Super Bowl champions for the second time in four years.

PHILLIPS: All right. Mark McKay, thanks so much.

Well, Super Bowl ads are as much a part of the event as the game, as you well know. And coming up this hour, we're actually going to go inside one of the research labs where scientists show us how and why ads move our emotions.

And she's marking 60 years as the queen of England. The celebrations in her honor, next.

Also ahead, a critical hearing for the captain of that doomed cruise liner off the coast of Italy that will probably outrage the families of those killed. We'll explain.

(COMMERCIAL BREAK)

PHILLIPS: Checking stories "Cross-Country".

Cops in Washington state say that Josh Powell, the lone suspect in the 2009 disappearance of his wife, intentionally blew up his home. He killed himself and his two young sons. Before the fire, he had sent an e-mail to his family and friends and his attorney saying, quote, "I'm sorry. Goodbye." In California, lawyers for the animal rights group PETA and SeaWorld face off in court. PETA claims five killer whales are being held in slavery or involuntary servitude. SeaWorld calls the lawsuit a publicity stunt.

And police in riot gear used smoke bombs to break up a disorderly crowd at the University of Massachusetts Amherst campus. Hundreds of people stormed a plaza after the Giants beat the Patriots in the Super Bowl. More than a dozen students were arrested and could face suspension.

We've got three more states holding votes tomorrow. And the state getting the most attention has no delegates at stake. A lot of taxpayers in Missouri say it's a meaningless primary. A waste of time. And about $7 million of their tax money.

CNN contributor, Dana Loesch, a Tea Party activist, is not only from Missouri, or I should say, Missouri, she's covering the politics there for us.

So, Dana, there was even legislation proposed to cancel the primary. Let's explain the debate going on here.

DANA LOESCH, CNN CONTRIBUTOR: Well, this -- Kyra, this is a really weird situation because Missouri is that odd state that's having a primary, completely nonbinding. And as you were saying a lot of people are -- say that it doesn't mean anything. And then of course we have the caucus coming up in March, which actually does award 52 delegates.

But basically what happened is this: back in 2008, when all of these states were scrambling to get ahead of each other, to be first in line coming up for the 2012 primary, the Republican Party as you know was warning states and saying that they'll be penalized if they go before the start date. Missouri wanted to comply, but there was this pesky little 2002 law on the books that said that the primary had to be held in February.

So, now, they are trying to comply with it, but at the same time they want to push everything back. So they proposed legislation in 2002 trying to get the primary back in March. Jay Nixon, who's our governor now, had vetoed it because he was concerned with some unrelated parts to the legislation. But then he also put it on schedule for the special session that just happened this past fall.

So what ended up happening is Republicans bickered amongst themselves, and so, now, we have a primary and a caucus. And if you think about it, $7 million it's going to cost for this Missouri primary when it's just really a glorified public opinion poll. You could commission an opinion poll in Missouri for probably a little less than $30,000.

But the bright side of this, if there is one, is that whatever happens in the primary may influence how voters act during the caucus. So there's that to look forward to.

PHILLIPS: Well, and Santorum is saying, hey, Missouri is a key state for him.

LOESCH: Well, and he is doing very, very well here. In fact, I just checked out Rick Santorum's favorability rating in Missouri right before we started. He's at 63 percent. But Newt Gingrich isn't on the ballot. So that plays in huge part in this.

Newt Gingrich didn't want to spend -- there's a $1,000 filing fee to get in the primary. He didn't want to spend the money to campaign in Missouri, because a primary especially if you're trying to watch your cash, it doesn't make sense when it's nonbinding. Now, I'm sure he's going to change his strategy coming up to the March caucus, but Rick Santorum is getting an early start because he is the only presidential candidate to actually come and campaign in Missouri.

Now, with Newt Gingrich off of the ballot, Missouri is an important state for not just Rick Santorum, but for all the candidates. I mean, this is a bellwether state. But with Gingrich off the ballot, Santorum and Romney -- Santorum beats Romney, he is at 35 to 34 with Romney. But you add Gingrich into the mix, and it changes dramatically. Gingrich ends up becoming the front-runner in Missouri with 30 percent and Rick Santorum falls to 28 percent, and Mitt Romney is then at 24 percent.

So it changes it a lot. And Rick Santorum is trying to get ahead and get this momentum because this is one of the only states in which Rick Santorum can really prove himself by going head-to-head with Mitt Romney.

PHILLIPS: Dana Loesch, good to see you this morning. Thanks.

LOESCH: Thank you.

PHILLIPS: Straight ahead, Queen Elizabeth celebrating 60 years as monarch. And London is celebrating. We'll show you how next.

And rating the Super Bowl ads scientifically. A research team tested viewers using something called biometrics. We'll tell you which ads really connected.

(COMMERCIAL BREAK)

PHILLIPS: Sixty years and a 41-gun salute. England is hosting quite a party for Queen Elizabeth.

(VIDEO CLIP PLAYS)

PHILLIPS: Oh, we're not taking all 41.

CNN's royal correspondent is following the diamond jubilee and, of course, has all the photos for us.

Max, this is nothing compared to what's going to happen in June, though, right?

MAX FOSTER, CNN ROYAL CORRESPONDENT: It's all a big buildup, isn't it? But the palace is really keen to make everyone aware there isn't just one weekend at the beginning of June. It's a whole year of celebrations. You're going to see all sorts of events from now, all kicked off, of course, by that 41-gun royal salute just a couple of hours ago here, and also the palace releasing a photograph, actually two or three photographs.

But we'll show you one of them, because this is the interesting one. If you look at this new photograph released today, it's going to be associated with all sort of jubilee coverage.

But you can see behind Elizabeth, the Victoria monument, Queen Victoria monument. You have also got that necklace there, which is exactly the same necklace that Queen Victoria wore in 1897 when she had her diamond jubilee photograph taken. These are the only two British monarchs who have served for 60 years, the diamond jubilee.

And behind me, Kyra, you can see Victoria in her monument from a different angle behind me here. But arguably the two most successful monarchs in British history, Kyra. And I'm sure you're pleased to note that they are both women.

PHILLIPS: Always.

All right. So where is the queen today? Tell us about the celebratory itinerary.

FOSTER: Well, she's up and about in King's Lynn, near her country home at Sandringham. And we got some pictures of that to show you.

But it's always a bit of a mixed day for her, because obviously she's marking the day she took the throne. But that was also the day her father died. So she is trying to get the tone right. She doesn't always appear in public, but she has done today.

And it's interesting, looking at these pictures, Kyra, because she always does the same thing. And she has been doing the same thing for 60 years. She has never set a foot wrong. And she is seen as this constant really in British and commonwealth history. Never making a mistake, like other members of her family.

So people really look to her thinking, you know, this is some sort of remarkable person that's managed not to put a foot wrong in 60 years. And interesting to note she also said today that she is renewing her dedication to the British people today. So no signs that she's going to retire either.

PHILLIPS: Max Foster, thanks so much.

Back here in the States, the Dow is set to open today at the highest level in nearly four years.

Alison Kosik, welcome back.

ALISON KOSIK, CNN BUSINESS CORRESPONDENT: Thanks, Kyra. Glad to be back.

And it looks like the market has been doing pretty well since I've been gone. The stocks for the past five weeks have been pretty darn strong, especially with the NASDAQ. Look how high it's gone, rising 3 percent in just one week, talking about just last week. The NASDAQ is at its highest point in more than a decade.

And what's fuelling it? Well, earnings, economic indicators -- they have been pretty good, especially that January jobs report. It absolutely blew away all expectations. But you know what? There is still that wild card, Europe. The Greek government is meeting today to discuss budget cuts. And if they don't pass them, Kyra, they won't get their next bailout from the E.U., the IMF, and the ECB.

So what you got here are stocks set for a modestly lower open with investors still a bit on edge waiting to see how things shake out from Europe -- Kyra.

PHILLIPS: And what's this news centering around G.M.?

KOSIK: Well, you know this. You know, if you want to be successful, you set a goal, right? Well, the "Wall Street Journal" says G.M.'s goal is to make d$10 billion a year. That's a huge, lofty goal, because you look at where G.M. was, it was bankrupt less than three years ago.

But you know what? G.M. is really on its way. It's moving forward. It reports earnings next week, and the expectation is it will say that it earned $8 billion in profit for all of 2011.

Gosh, once upon a time, that was almost unthinkable because in 2009, we were talking about billions in bailout money that G.M. got. It had to make thousands of layoffs. But now, as you can see, G.M. is making some big lofty goals for itself. We'll see if it can do it -- Kyra.

PHILLIPS: OK. Alison, thanks.

And President Obama says he deserves a second term. Coming up, we'll ask Will Cain and Roland Martin if they agree.

(COMMERCIAL BREAK)

PHILLIPS: Checking top stories now.

The U.S. has closed its embassy in Syria and pulled out the last of its staff today. Washington says Syria has not adequately addressed security concerns.

And the death toll is rising in Pakistan. At least six people confirmed dead. Possibly dozens of others trapped in this collapsed factory. A boiler explosion is being blamed.

In Italy, the captain of the Costa Concordia wants off house arrest. And this morning, he made that plea to a panel of judges -- a move that is sure to outrage the families of those who were killed.

Well, we know that President Obama wants another four years in office. But does he deserve to be re-elected? He thinks so.

(BEGIN VIDEO CLIP)

BARACK OBAMA, PRESIDENT OF THE UNITED STATES: I deserve a second term but we're not done. We've created 3.7 million jobs over the last 23 months. We've created the most jobs since 2005. The most manufacturing --

MATT LAUER, NBC NEWS: But it's not done?

OBAMA: -- the most manufacturing jobs since 1990. But we're not finished.

(END VIDEO CLIP)

PHILLIPS: I know Will Cain and Roland Martin aren't finished on this topic either. So, Will, you first. Does Obama deserve another four years?

WILL CAIN, CNN CONTRIBUTOR: Well, no surprise, I don't think so.

But it's not so much to do with these current economic indicators. First of all, strategically, I think it's dangerous to put too much importance on this one-month job return numbers. If you're going to live and die by the unemployment numbers, then you've got to die if they're not good later in the campaign.

But my reasoning for thinking that Obama doesn't deserve a second chance has to do with things he put in place that are long-term changes in our economy, long terms changes in our society, like the health care bill, like attempts to create a cap and trade bill that I think were distractions from cures to the economy. That's what I'm holding against President Obama.

PHILLIPS: Roland?

ROLAND MARTIN, CNN CONTRIBUTOR: Well, I'll tell you, Kyra -- first of all, Dana said that Barack Obama got 69 million votes in 2008. Senator McCain got 59 million. So I doubt very seriously his re-election efforts will hinge on what Will has to say or what I have to say.

The reality is, the question is going to come down to, that is how do those voters out there feel as relates to do they feel as if the economy is getting better. When you look at the polling data, has numbers have gone up in terms of people who believe that the economy is indeed turning around?

I agree with Will that it makes no sense whatsoever when we get so excited when a new unemployment number comes out, when it goes up or down, or when the stock market all of a sudden reaches a four-year high, and people go, hey, you know, all of a sudden, that could be very well it.

That's not the case. It boils down to -- how do I feel?

CAIN: Right.

MARTIN: Do I feel as if -- am I spending more money, are the people around me? That's really going to determine what happens.

CAIN: And there's a lot of things influence, Kyra. Inflation, the housing market, even foreign policy like Iran and China affects the economy. So, we'll see how voters feel in November.

MARTIN: Right.

PHILLIPS: All right. Let's talk about the GOP candidate. Let's take a listen to what Tea Party leader Dick Armey said about Newt Gingrich, guys.

(BEGIN VIDEO CLIP)

DICK ARMEY, FREEDOMWORKS CHAIRMAN: I don't think it's helpful even to Newt. I feel bad for him. I think he has digressed into a state of taking a second rate campaign and turning it into a first- rate vendetta. And I think he's put himself out of the game because he can't get over his obsession about his own hurt feelings over the campaign in Iowa.

(END VIDEO CLIP)

PHILLIPS: First-rate vendetta? Roland?

MARTIN: Well, understand -- former Congressman Dick Armey served with Newt Gingrich when he was speaker of the House. You also had, you know, you also had other members of Congress, Tom Coburn and others, who are not happy with Newt Gingrich's tenure there. So, I think a lot of that plays into it.

But here's the deal. Part of the difficulty for Gingrich is really going to be -- how do you bring those factions together? In Nevada, Romney got the majority of Tea Party support. So it goes far beyond, you know, just how does he feel about -- when Gingrich was speaker of the House.

You see I believe Tea Party folks saying, you know what, yes, we like you, Newt. We may not really be in love with Mitt. But he's going to be the guy.

PHILLIPS: Will, Newt says he's in it until the convention in Tampa. How long do you think he'll last?

CAIN: Until the money runs out.

Look, I actually agree with Dick Armey 100 percent. This is looking not like even the second rate campaign anymore. It does look like a vendetta.

When he took the stage Saturday night in Nevada, that looked like a big one-hour "let me tell you how bad Mitt Romney" session. And that's not a campaign.

So, what's he going to do to try to make it to the convention? Well, your guess is as good as mine. It can't be months and months of slamming Mitt Romney.

So, what's going to happen I think is sooner or later, his donors or donor, Sheldon Adelson in Las Vegas, is will say, you know, Newt, this doesn't sound very good and it's not good for anybody. So, I'm going to turn off that financial spigot.

MARTIN: Keep in mind, he ran -- he stayed in the race when he was broke. And so, this is a guy who even if he doesn't have those super PAC ads, he may still say I'm not going away because he is that angry at Mitt Romney because of what took place in Iowa.

PHILLIPS: Guys, thanks.

Will, did you know how Roland was really mellow today? He's had too many pops at the Super Bowl party.

(CROSSTALK)

CAIN: I did notice.

MARTIN: We are having a cordial conversation. Plus, he was such a curmudgeon on "STARTING POINT" with Soledad, so, you know, he brought me down.

PHILLIPS: There we go. OK. We got fired up a little bit there. Thank you, gentlemen.

CNN tomorrow, live coverage of the state primaries and caucus beginning at 6:00 Eastern, followed by CNN complete live coverage at 7:00 Eastern with the whole entire gang.

Well, you've heard that sex sells. So does nostalgia. How ads scored with Super Bowl viewers, next.

Also, a woman's faith is put to the test. I'll tell you how a Bible helped save her life.

(COMMERCIAL BREAK)

PHILLIPS: Well, let's face it. Many of you don't even watch the Super Bowl for football. You watch for this.

(BEGIN VIDEO CLIP)

UNIDENTIFIED KID: Who has the Doritos? Who has the Doritos? You want one? Sorry.

Too bad. You're down there and I'm up here. Mmm, smells so good.

(END VIDEO CLIP)

PHILLIPS: Oh, I want to keep watching that commercial. Yes, those commercials.

Highly studied commercials, I must add, carried out by research teams using biometrics. Dr. Carl Marci is the CEO of Innerscope Research. Research and action took place in our Time Warner media lab.

Dr. Marci, you were actually there for the testing. Tell us how it works.

DR. CARL MARCI, CEO, INNERSCOPE RESEARCH, INC.: Sure. As you know, there were really two games last night -- one that involved touchdowns and footballs. The other involved advertising agencies and their advertisers.

And we're really helping advertisers win that second competition for the hearts and minds of their audiences. We used this biometric belt, which measures four channels of medical grade information -- medical grade heart rate, micro fluctuations in skin sweat, respiration emotion.

And, Kyra, we combine those four channels to a measure of emotional engagement so we can really pinpoint moments of emotional engagement during the advertising in the Super Bowl.

PHILLIPS: OK. Well, one thing that you found that works really well in these ads, nostalgia. For example, this Chrysler ad. Let's take a look.

(BEGIN VIDEO CLIP)

CLINT EASTWOOD, ACTOR: The locker room discussing what they can do to win this game in the second half. It's halftime in America, too. People are out of work, and they're hurting. They're all wondering what they're going to do to make a comeback. And we're all scared.

(END VIDEO CLIP)

PHILLIPS: All right. What did the heart rates tell you?

MARCI: Right. So, you know, it's really interesting. In 2009, we also studied the Super Bowl. And what we found then was that economic themes were really resonating. So careerbuilder.com and cash for gold really reflecting the recent crash in 2008.

This year, it was actually different. There was more emotional resonance with nostalgic things. Here's Clint Eastwood using second half as a matter for America.

We also saw things like prohibition featured by Budweiser. And throwbacks to simpler times, and maybe more pleasant times, with references to "Ferris Bueller's Day Off" with Matthew Broderick, and also we saw a really nice example with Jerry Seinfeld, who really reminded us of what a great show that was.

PHILLIPS: OK. Sex appeal ads. Not just for men anymore. Let's take a look at this H&M ad.

(VIDEO CLIP PLAYS)

PHILLIPS: What did you learn from this, besides that David Beckham is very nicely in shape? But everybody already knows that.

MARCI: You know, he is a really fit guy. But I think it's really important to point out that, you know, this is one of the first or likely the first overt male sexual objects in a Super Bowl ad. And we saw some resonance with that, particularly among the female audiences.

Interestingly, there were some other examples. For example, John Stamos gets a head butt, and this attractive young woman clearly choosing yogurt over John Stamos is an interesting play.

And then Toyota Camry, which shows scantily clad women obviously appealing to men, immediately following that shows scantily-clad men obviously appealing to women.

So we saw some real balance there for a change.

PHILLIPS: All right. Finally, let's take a look at this Volkswagen ad to see what you learned about what you call a second payoff.

(BEGIN VIDEO CLIP)

UNIDENTIFIED MALE: Are you kidding? The dog is funnier than the Vader kid.

(END VIDEO CLIP)

PHILLIPS: All right. What is it about the second payoff that gets people excited? And explain that strategy.

MARCI: Yes. So this is really interesting, because typically, what we see, advertisers want to take audiences on an emotional journey, and at the height of that emotional journey, the so-called payoff moment, they want to bring their brand, service, or product and really associate it with that.

What we saw last night was examples of advertising after the ad was finished. So some of the examples we just saw probably one of the ones that was part of a very successful ad. Bud Light featured "We Go", a rescue dog that can go and fetch Budweiser beers, Bud Light beers, for his master's friends at a party.

After the ad is over, he is relaxing in a pool. And that generates empathy in the audience, because we can all relate to relaxing in a pool after a hard day's work.

PHILLIPS: Oh, yes we can. Carl Marci, thank you for insight. Pretty interesting, the biometrics. We'll talk next year for sure.

MARCI: Look forward to it.

PHILLIPS: Likewise.

Madonna may have been the headliner for the Super Bowl halftime show, but it was guest singer M.I.A. who actually stole the show.

Nischelle Turner live in Los Angeles for us.

Always some drama when it comes to the halftime entertainment, right?

NISCHELLE TURNER, CNN SHOWBIZ CORRESPONDENT: Exactly, Kyra. My gosh. Good morning to you. You know Madonna has to be a little ticked of at M.I.A. this morning because she, meaning Madonna, put on a fantastic show last night but all anyone wants to talk about is how M.I.A. decided to use her middle finger to communicate with the fans.

Now, she was also caught on mike swearing, but that actually wasn't too clear. The middle finger moment was so quick, you probably missed it just like the NBC censors did. They were a split second too late to block the image.

Now, the NFL certainly was not happy. They issued a statement saying, quote, "There was a failure in NBC's delay system. The obscene gesture in the performance was completely inappropriate, very disappointing, and we apologize to our fans."

And NBC for their part, well, they apologized as well.

You know, we have reached out to Madonna and M.I.A. for comment, Kyra, but neither one of us have responded -- neither one of them have responded to us yet.

PHILLIPS: Well, I'll tell you somebody who always remains unscathed, and all we do is laugh, is Betty White. She sure didn't disappoint.

TURNER: I know.

(LAUGHTER)

TURNER: Does she ever disappoint?

PHILLIPS: Never.

TURNER: I mean, come on, really. Exactly.

You know, in the spot for the voice that she had on the Super Bowl last night, you hear her singing in a hotel room somewhere as the judges from the show fought Mortal Kombat style to get to her. And here's what happened when they finally break in. Let's take a look.

(VIDEO CLIP PLAYS)

TURNER: You know, Betty has a talent for those Super Bowl ads. And I kind of think that this one last night topped that Snickers commercial from a couple of Super Bowls ago that made everyone fall in love with her all over again. I loved when they broke in, and she finally said, "I'm so glad someone finally wants me for my voice and not my body." I fell out laughing.

(LAUGHTER)

PHILLIPS: Nischelle, thanks so much.

And Nischelle will be back next hour with more showbiz headlines.

Coming up, from prayers to a potty mouth. I guess everything is about the Super Bowl, right? Even entertainment.

After last night, Tom Brady's supermodel wife reportedly cuss out a fan. We'll have the scoop, word by word.

And coming up, he puts a knife to her throat. She puts a Bible in his face. We'll tell you what happened, next.

(COMMERCIAL BREAK)

PHILLIPS: Well, we're keeping an eye on Egypt this hour and so is the State Department; 19 Americans could face criminal trial in Cairo. They are in the country working for pro-democracy groups, but the military controlled government is cracking down on nongovernment organizations.

Ben Wedeman, in Cairo for us. So Ben, tell us about the charges.

BEN WEDEMAN, CNN SENIOR INTERNATIONAL CORRESPONDENT: Well, the charges are about funding or rather bringing money illegally into the country. But we've been speaking with some of the lawyers involved in defending these American groups and also members of the groups itself. One of those members actually described the charges in words I can't actually reproduce on air.

Now, one of the complaints the lawyers are telling us they have is that they have not received any official notification of the charges. Not one single document has been given by the Egyptian Justice Ministry to the lawyers. All they have received is this, which is a handwritten list of the people. Egyptians, Americans, and other nationalities, who have been charged as part of these criminal charges against them.

And the worry is that this is part of a broader campaign by the Egyptian government, not only against foreign-funded democracy groups, but Egyptian human rights organizations as well. One member of one of those organizations telling me that they're worried that this is just a thin edge of the wedge that they are going to be going after Egyptian human rights organizations once they have done with the Americans.

Of course, the U.S. officials are saying this may endanger the $1.55 billion the United States gives to Egypt every year in foreign aid -- Kyra. PHILLIPS: Ben, when is the trial going to start?

WEDEMAN: We don't know. Nobody knows. And certainly the lawyers don't know either. It's such a murky process, that they are really stumbling around in the dark. In fact, one of the lawyers told me this is not a case for lawyers. What they need is diplomats because all the legal procedures are completely chaotic -- Kyra.

PHILLIPS: Ben Wedeman in Cairo. Ben, thanks.

Checking stories cross the country now, in California a new twist in the case of an Iraq war vet who prosecutors say brutally killed four homeless men. Today, he'll be charged with fatally stabbing the mother and brother of his old friend.

And nearly 500 passengers and crew members got sick from a norovirus infection aboard the Ruby Princess and Crown Princess cruise ships. Both of those ships are based out of Ft. Lauderdale. A spokesperson says that disinfecting the ships while the CDC investigators search for the cause of the outbreak.

And in North Carolina, police are looking for man who slashed a woman's neck. The woman had just gotten home from bible study. She didn't panic, though instead she began reading scriptures to the man for about an hour. He apologized and left. She's in stable condition with 25 staples to her neck.

Long hours with low pay: employees working for a company that makes Apple products say they eat and sleep in the same complexes where they work. More on that story next hour.

(COMMERCIAL BREAK)

PHILLIPS: Let's take a look at stories happening later in the CNN NEWSROOM.

11:00 Eastern, House Majority Leader Eric Cantor hosts a Young Guns Job Summit in Washington. That's a group of young Republicans on the Hill.

And at 3:00, former Detroit Mayor Kwame Kilpatrick has a pre- trial hearing. He's accused of defrauding the State of Michigan and private donors by using public money for personal expenses.

And at 3:30, Senator Bernie Sanders holds a news conference. He opposes any deep cuts and changes to the U.S. Postal Service. The Postal system wants to cut 28,000 jobs and end next day delivery to stay solvent.

All right, we're following lots of the developments in the next hour of the CNN NEWSROOM. Let's check in first with Elise Labott.

ELISE LABOTT, CNN SENIOR STATE DEPARTMENT PRODUCER: U.S. Embassy shutters its doors and removes all remaining staff from a country amid security concerns. We'll have more on that at the top of the hour. PAUL STEINHAUSER, CNN POLITICAL EDITOR: And I'm Paul Steinhauser at the political desk. President Barack Obama says he deserves a second term. What do Americans think? Plus, Nevada, that's so Saturday. Get ready for Minnesota, Colorado and Missouri. Details at the top of the hour.

MAX FOSTER, CNN INTERNATIONAL ROYAL CORRESPONDENT: I'm Max Foster in London, where a 41 gun royal salute has marked the beginning of a year of celebrations as the Queen marks 60 years on the throne. Details in the next hour.

PHILLIPS: Thanks guys.

Also ahead, you know him from "The Daily Show". You'll adore him in this movie. But what's this hard core investigative Senior Muslim correspondent doing making a chick flick anyway? Assif Mandvi will explain himself next hour.

(COMMERCIAL BREAK)

PHILLIPS: This Super Bowl definitely lived up to the hype, Jeff Fischel.

JEFF FISCHEL, HLN HOST: So good. Giants and Patriots, maybe we should just have them play the Super Bowl every year. Four years ago, fantastic, that last few minutes --

PHILLIPS: Had to come down to the very final play, though.

(CROSSTALK)

FISCHEL: Last night was great again. A rematch of a classic four years ago. Tom Brady leading the New England Patriots against Eli Manning and the New York Giants. Remember, Super Bowl XLII Patriots. Came down to the final minutes. So did this one.

The first score of the game, a safety. Tom Brady back to pass. He's feeling pressure, he just gets rid of it, throws it deep, there's no one there. That's ruled intentional grounding, so 2-0 Giants.

CNBC's Darren Rovell (ph) says (INAUDIBLE) $15,000 betting first score gets a safety. There's the Tom Brady we know -- the touchdown to Aaron Hernandez. Brady tried to become just the third quarterback every, by the way to win four Super Bowls joining Joe Mantegna, Terry Bradshaw. He'll be a legend, right?

Here it is. Final minutes. Eli Manning -- this incredible throw to Mario Manningham. This is the one they needed to get the Giants down the field trying to get that game winning score in the final minutes. And then from there, inside the 10 yard line, Ahmad Bradshaw scores with 57 seconds left to put up the Giants 21-17.

He tried to stop there at the goal line. The Patriots wanted him to score so they could get the ball back for one last chance. This is it. The final play. Tom Brady -- a Hail Mary all the way into the end zone, buying time for his receivers to get there. Rob Gronkowski tried to get the ball, no, just out of his reach.

The Giants beat the Patriots again in the Super Bowl. Eli Manning again named Super Bowl MVP. And you know what; now he leads his brother Peyton in Super Bowl titles 2-1.

(BEGIN VIDEO CLIP)

ELI MANNING, NEW YORK GIANTS QUARTERBACK: This isn't about, you know, one person; this is about a whole team coming together, getting this win. So I'm just proud of our guys, proud of the team the way we fought all year. Never got discouraged. Kept our faith, kept our confidence and just fought to the very end.

(END VIDEO CLIP)

(BEGIN VIDEO CLIP)

TOM BRADY, NEW ENGLAND PATRIOTS QUARTERBACK: I think everybody was just disappointed. It's you know, this is not, you know, you win as a team, and you lose as a team. Certainly it wasn't one play the reason we lost today, so everybody feels like we could have done more.

(END VIDEO CLIP)

FISCHEL: Now, Tom Brady one of the grates, but he was almost inconsolable after the game. Even a guy who's had a long career and probably has several more years ahead of him.

A friend says look, he's had a long career, but in the NFL, everyone's career is a short career. I mean you just don't have that many chances to go to a Super Bowl. Tom Brady thought this was his chance to move into that inner, inner circle of all time greats with a fourth Super Bowl title. Just couldn't pull it off; again the Giants rob him of the final few minutes. A fantastic game.

PHILLIPS: I was just looking ahead. Looks like Brady's wife making a little news with her reaction.

FISCHEL: Gisele Bundchen -- hey, supportive wife. I can't really knock her for that. Probably had a few words that she might regret.

PHILLIPS: Yes, supporting her husband, right.

FISCHEL: Consolation prize for the Patriots, they have all been invited to Aruba but that's not going to make any of them feel better. It was really a great game and a huge let down, I'm sure, for the Patriots.

PHILLIPS: Yes. Thanks, Jeff.

FISCHEL: OK.