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CNN Live Saturday
Battle of Big-Money Super Bowl Commercials Begins
Aired January 25, 2003 - 16:27 ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
CAROL LIN, CNN ANCHOR: The game isn't the only thing super about Sunday's broadcast. The other event is the battle of the big money commercials. In fact, while 48 percent enjoy the game, a whopping 33 percent finds the commercial to be a bigger draw. Our Whitney Casey has more on the super ads of the Super Bowl.
(BEGIN VIDEOTAPE)
WHITNEY CASEY, CNN CORRESPONDENT (voice-over): From the call of the wild -- to the rock star's child.
(BEGIN VIDEO CLIP)
UNIDENTIFIED FEMALE: We're not the Osbournes.
OZZY OSBOURNE, MUSICIAN: You're not?
THE OSMONDS: We're the Osmonds!
(END VIDEO CLIP)
CASEY: The much anticipated Super Bowl commercials are teed up and ready for kickoff.
But the pregame blast so far seems lackluster, at least in the arena of public opinion.
UNIDENTIFIED FEMALE: I will probably forget about this commercial in five seconds.
CASEY: An advanced screening from the sideline feats of a coffee shop. The advertiser's adversary, the armchair commercial critic.
UNIDENTIFIED MALE: I could have done that.
(BEGIN VIDEO CLIP)
WILLIE NELSON, MUSICIAN: This play calls for a smoothie.
UNIDENTIFIED MALE: Cut.
NELSON: Have a smooth...
UNIDENTIFIED MALE: Cut. Willie, make a smooth move. Action!
NELSON: My face is burning! UNIDENTIFIED MALE: Don't get bad advice. Let H&R Block double- check your taxes free.
(END VIDEO CLIP)
UNIDENTIFIED MALE: I think the point wasn't made again. Shaving cream and taxes?
CASEY (on camera): Did you know where it was going?
UNIDENTIFIED MALE: No, I didn't know where it was going.
CASEY (voice-over): Stumped, and no time-outs left for an instant replay, especially at the price of...
UNIDENTIFIED FEMALE: $2 million for 30 seconds? Oh my gosh!
CASEY: But what's not shocking is who's paying.
UNIDENTIFIED MALE: I think the brands that are more the bigger, more established brands. If you look over the years, you will see certain clients, certain brands are consistently there. Like Pepsi, like Budweiser, like FedEx.
(BEGIN VIDEO CLIP)
UNIDENTIFIED MALE: I was marooned on an island for five years.
By the way, what's in the package?
UNIDENTIFIED FEMALE: Nothing, really. Just a satellite phone, GPS locator, fishing rod, water purifier and some seeds.
CASEY: The company hope not to cast away the 130 million expected Super Bowl viewers who industry insiders say nearly 20 percent of watch just...
UNIDENTIFIED FEMALE: For the commercials, of course.
UNIDENTIFIED FEMALE: Pay attention, young man!
UNIDENTIFIED MALE: I will.
(BEGIN VIDEO CLIP)
OSBOURNE: Sharon, the kids have turned into the Osmonds!
FLORENCE HENDERSON, ACTRESS: Oh, there, there, dear!
(END VIDEO CLIP)
CASEY (on camera): That one's $2 million, 30 seconds, worthy?
UNIDENTIFIED MALE: Worthy. $2 million worth. Absolutely. All day long.
CASEY: Definitive?
UNIDENTIFIED MALE: Definitive. X out the monkeys, let's get in Osbourne, all day long Ozzy lives.
CASEY (voice-over): It's posterity and pig skins, grid iron and Gatoraid.
(BEGIN VIDEO CLIP)
UNIDENTIFIED MALE: Nice shot. Let's see what you can do now.
(END VIDEO CLIP)
CASEY: Whitney Casey, CNN, New York.
(END VIDEOTAPE)
TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com
Aired January 25, 2003 - 16:27 ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
CAROL LIN, CNN ANCHOR: The game isn't the only thing super about Sunday's broadcast. The other event is the battle of the big money commercials. In fact, while 48 percent enjoy the game, a whopping 33 percent finds the commercial to be a bigger draw. Our Whitney Casey has more on the super ads of the Super Bowl.
(BEGIN VIDEOTAPE)
WHITNEY CASEY, CNN CORRESPONDENT (voice-over): From the call of the wild -- to the rock star's child.
(BEGIN VIDEO CLIP)
UNIDENTIFIED FEMALE: We're not the Osbournes.
OZZY OSBOURNE, MUSICIAN: You're not?
THE OSMONDS: We're the Osmonds!
(END VIDEO CLIP)
CASEY: The much anticipated Super Bowl commercials are teed up and ready for kickoff.
But the pregame blast so far seems lackluster, at least in the arena of public opinion.
UNIDENTIFIED FEMALE: I will probably forget about this commercial in five seconds.
CASEY: An advanced screening from the sideline feats of a coffee shop. The advertiser's adversary, the armchair commercial critic.
UNIDENTIFIED MALE: I could have done that.
(BEGIN VIDEO CLIP)
WILLIE NELSON, MUSICIAN: This play calls for a smoothie.
UNIDENTIFIED MALE: Cut.
NELSON: Have a smooth...
UNIDENTIFIED MALE: Cut. Willie, make a smooth move. Action!
NELSON: My face is burning! UNIDENTIFIED MALE: Don't get bad advice. Let H&R Block double- check your taxes free.
(END VIDEO CLIP)
UNIDENTIFIED MALE: I think the point wasn't made again. Shaving cream and taxes?
CASEY (on camera): Did you know where it was going?
UNIDENTIFIED MALE: No, I didn't know where it was going.
CASEY (voice-over): Stumped, and no time-outs left for an instant replay, especially at the price of...
UNIDENTIFIED FEMALE: $2 million for 30 seconds? Oh my gosh!
CASEY: But what's not shocking is who's paying.
UNIDENTIFIED MALE: I think the brands that are more the bigger, more established brands. If you look over the years, you will see certain clients, certain brands are consistently there. Like Pepsi, like Budweiser, like FedEx.
(BEGIN VIDEO CLIP)
UNIDENTIFIED MALE: I was marooned on an island for five years.
By the way, what's in the package?
UNIDENTIFIED FEMALE: Nothing, really. Just a satellite phone, GPS locator, fishing rod, water purifier and some seeds.
CASEY: The company hope not to cast away the 130 million expected Super Bowl viewers who industry insiders say nearly 20 percent of watch just...
UNIDENTIFIED FEMALE: For the commercials, of course.
UNIDENTIFIED FEMALE: Pay attention, young man!
UNIDENTIFIED MALE: I will.
(BEGIN VIDEO CLIP)
OSBOURNE: Sharon, the kids have turned into the Osmonds!
FLORENCE HENDERSON, ACTRESS: Oh, there, there, dear!
(END VIDEO CLIP)
CASEY (on camera): That one's $2 million, 30 seconds, worthy?
UNIDENTIFIED MALE: Worthy. $2 million worth. Absolutely. All day long.
CASEY: Definitive?
UNIDENTIFIED MALE: Definitive. X out the monkeys, let's get in Osbourne, all day long Ozzy lives.
CASEY (voice-over): It's posterity and pig skins, grid iron and Gatoraid.
(BEGIN VIDEO CLIP)
UNIDENTIFIED MALE: Nice shot. Let's see what you can do now.
(END VIDEO CLIP)
CASEY: Whitney Casey, CNN, New York.
(END VIDEOTAPE)
TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com
