Return to Transcripts main page

CNN Live At Daybreak

A Sampling of Super Bowl Ads

Aired February 05, 2002 - 05:57   ET

THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.

THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
CAROL COSTELLO, CNN ANCHOR: Along with the game, a lot of people are always interested in the ads that run during the Super Bowl. And if you missed any or all of them, Wolf Blitzer, see he does other things other than talking about the war, he sampled those commercials -- listen.

(BEGIN VIDEOTAPE)

RUDY GIULIANI, FORMER MAYOR OF NEW YORK: For all New Yorkers, I just want to say, thank you, America.

WOLF BLITZER, CNN CORRESPONDENT (voice-over): Whether they were wary of the war on terror or just tracking the trends, advertisers seemed to be shifting gear. E*TRADE fired its chimp for a more serious approach.

UNIDENTIFIED MALE: A musical, what were you thinking? It's a disaster. I'm really sorry, but you just don't fit our new image.

UNIDENTIFIED MALE: There's a new Lipton Brisk that tastes so good it sells itself.

DANNY DEVITO, ACTOR: So. Where's the director?

UNIDENTIFIED MALE: So you puppets are fired.

DEVITO: Nobody fires Danny DeVito. I don't care if new Brisk does taste better.

BLITZER: Lipton let its puppets go. No word on what happened to their 401(k)s.

The events of September 11 and afterward were prominent. The war on drugs took on the anti-terrorism theme, while the Budweiser Clydesdales gave a nod to ground zero. Bud did find some time, though, to lighten up.

UNIDENTIFIED FEMALE: I've got cold Bud Light.

UNIDENTIFIED MALE: Ow.

UNIDENTIFIED FEMALE: Honey?

UNIDENTIFIED MALE: Okay, I'd like you to choose between this untoasted sub or this toasted one.

UNIDENTIFIED FEMALE: Oh, toasted.

BLITZER: Quizno's tried to blow out the competition.

UNIDENTIFIED MALE: I'll give you entertainment.

BLITZER: Blockbuster went a bit wild.

UNIDENTIFIED MALE: I'm a maniac, maniac.

UNIDENTIFIED MALE: No argument here.

BLITZER: Yahoo! had another splash.

UNIDENTIFIED MALE: How'd you find this place?

UNIDENTIFIED MALE: Yahoo! Wait, wait.

UNIDENTIFIED MALE: What?

UNIDENTIFIED MALE: How did you learn how to talk?

UNIDENTIFIED MALE: Yahoo!

BLITZER: And you couldn't have missed Britney.

(BRITNEY SPEARS SINGING)

UNIDENTIFIED FEMALE: We are meant to lead a wireless life.

BLITZER: And we finally found out what an mlife is.

UNIDENTIFIED FEMALE: Now we truly can. Welcome to mlife from AT&T Wireless.

(END VIDEOTAPE)

COSTELLO: I still don't know what it is. What's an mlife? I wasn't watching closely enough.

TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com