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Loews Tests Screenings Just For New Mothers, Infants
Aired November 15, 2002 - 13:56 ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
MARTIN SAVIDGE, CNN ANCHOR: They wail, they spit up, they crawl on the floor and they do other baby things that may irritate movie audiences. So what's a mother to do. CNN's Jeanne Moos reports the solution may be headed to a theater near you.
(BEGIN VIDEOTAPE)
JEANNE MOOS, CNN CORRESPONDENT (voice-over): Do you cry at sentimental movies? Well, this crowd cries at any kind of movie.
If a single baby wailing in a theater gets on your nerves, imagine 150 of them.
UNIDENTIFIED FEMALE: Every once in a while, a symphony of cries.
MOOS: But no one gets annoy, because the audience is nothing but moms and babies.
UNIDENTIFIED FEMALE: Love it. I love it.
UNIDENTIFIED FEMALE: It's greatest thing that's happened since I've had a baby.
MOOS: some of these infants have seen more films than I have lately.
(on camera): First movie?
UNIDENTIFIED FEMALE: No.
MOOS: How many?
UNIDENTIFIED FEMALE: Four.
MOOS: Thanks to Loews Cineplex, the chain is experimenting with film showings for moms and babies only, and maybe a couple of dads.
UNIDENTIFIED MALE: We're outnumbered.
MOOS: The movie this day was "White Oleander," the story of a poisonous mother/daughter relationship.
UNIDENTIFIED FEMALE: You feel like a good mom coming out of that one.
MOOS: The wife of a of a Loews executive hatched the idea of movies for moms. JOHN MCCAULEY, LOEWS CINEPLEX: The fact I'm a recent father and my wife just talked about our lack of movie going.
MOOS: Loews teamed up with urbanbaby.com. This showing took place at 11:00 a.m., a time when the theater would have otherwise been nearly empty. There was valet parking for strollers and kiddy entertainment before the show.
The idea is for the moms to socialize.
(on camera): I have a baby too.
UNIDENTIFIED FEMALE: You do, how old?
MOOS (on camera): No, I don't. This is it.
UNIDENTIFIED FEMALE: You also don't have to pull out your boob.
MOOS (on camera): Pull out my boob?
(voice-over): There was a lot of breast feeding in the darkened theater. It's like having your very own concession stand and it's a lot cheaper than buying popcorn.
Some found the number of babies overwhelming.
UNIDENTIFIED FEMALE: They should serve martinis.
MOOS: Kids climbed the stairs, crawled out to the lobby; they did what babies do.
MCCAULEY: You just never know when there's going to be an unexpected spit-up.
MOOS: Oops!
(on-camera): Does he spit up?
UNIDENTIFIED FEMALE: Always.
MOOS: The crying was bearable.
The movie itself got so-so reviews.
(on camera): It's a sound bite. It's probably not clean.
UNIDENTIFIED FEMALE: She's a second child. It's all right.
MOOS: There were diapers being changed on the floor inside the theater and outside in the lobby.
UNIDENTIFIED FEMALE: She literally poops like once a week and she decides to poop in the middle of the movie.
MOOS: Now that's cinema veritae.
Hey, kid, the screen's on the wall, not the ceiling.
Jeanne Moos, CNN, New York.
(END VIDEOTAPE)
TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com
Aired November 15, 2002 - 13:56 ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
MARTIN SAVIDGE, CNN ANCHOR: They wail, they spit up, they crawl on the floor and they do other baby things that may irritate movie audiences. So what's a mother to do. CNN's Jeanne Moos reports the solution may be headed to a theater near you.
(BEGIN VIDEOTAPE)
JEANNE MOOS, CNN CORRESPONDENT (voice-over): Do you cry at sentimental movies? Well, this crowd cries at any kind of movie.
If a single baby wailing in a theater gets on your nerves, imagine 150 of them.
UNIDENTIFIED FEMALE: Every once in a while, a symphony of cries.
MOOS: But no one gets annoy, because the audience is nothing but moms and babies.
UNIDENTIFIED FEMALE: Love it. I love it.
UNIDENTIFIED FEMALE: It's greatest thing that's happened since I've had a baby.
MOOS: some of these infants have seen more films than I have lately.
(on camera): First movie?
UNIDENTIFIED FEMALE: No.
MOOS: How many?
UNIDENTIFIED FEMALE: Four.
MOOS: Thanks to Loews Cineplex, the chain is experimenting with film showings for moms and babies only, and maybe a couple of dads.
UNIDENTIFIED MALE: We're outnumbered.
MOOS: The movie this day was "White Oleander," the story of a poisonous mother/daughter relationship.
UNIDENTIFIED FEMALE: You feel like a good mom coming out of that one.
MOOS: The wife of a of a Loews executive hatched the idea of movies for moms. JOHN MCCAULEY, LOEWS CINEPLEX: The fact I'm a recent father and my wife just talked about our lack of movie going.
MOOS: Loews teamed up with urbanbaby.com. This showing took place at 11:00 a.m., a time when the theater would have otherwise been nearly empty. There was valet parking for strollers and kiddy entertainment before the show.
The idea is for the moms to socialize.
(on camera): I have a baby too.
UNIDENTIFIED FEMALE: You do, how old?
MOOS (on camera): No, I don't. This is it.
UNIDENTIFIED FEMALE: You also don't have to pull out your boob.
MOOS (on camera): Pull out my boob?
(voice-over): There was a lot of breast feeding in the darkened theater. It's like having your very own concession stand and it's a lot cheaper than buying popcorn.
Some found the number of babies overwhelming.
UNIDENTIFIED FEMALE: They should serve martinis.
MOOS: Kids climbed the stairs, crawled out to the lobby; they did what babies do.
MCCAULEY: You just never know when there's going to be an unexpected spit-up.
MOOS: Oops!
(on-camera): Does he spit up?
UNIDENTIFIED FEMALE: Always.
MOOS: The crying was bearable.
The movie itself got so-so reviews.
(on camera): It's a sound bite. It's probably not clean.
UNIDENTIFIED FEMALE: She's a second child. It's all right.
MOOS: There were diapers being changed on the floor inside the theater and outside in the lobby.
UNIDENTIFIED FEMALE: She literally poops like once a week and she decides to poop in the middle of the movie.
MOOS: Now that's cinema veritae.
Hey, kid, the screen's on the wall, not the ceiling.
Jeanne Moos, CNN, New York.
(END VIDEOTAPE)
TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com
