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Where the Jobs Are
Aired September 04, 2003 - 14:51 ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
MILES O'BRIEN, CNN ANCHOR: Are you looking for a job? After today's program we might be. Here's a booming business to consider in the meantime, but not if you're watching your waistline, of course.
CNN's Andy Serwer continues his week-long series. He calls it, "Where the Jobs Are."
(BEGIN VIDEOTAPE)
ANDY SERWER, CNN CORRESPONDENT (voice-over): Two hundred calories, 12 grams of fat, 22 grams of carbohydrates. That's what you'll find in an original glaze Krispy Kreme doughnut.
So you'd think that with health conscious Americans more Atkins crazy than ever before, it would be tough times for Krispy Kreme. Think again. Even in this slumping economy, the company is turning doughnuts to dollars and jobs.
SCOTT LIVENGOOD, CEO, KRISPY KREME: We've created over 7,000 jobs in five years.
SERWER: CEO Scott Livengood doesn't want to see a Krispy Kreme on every block, at least not yet. So far, there are about 300 stores. Compare that to Dunkin Donuts' 3,600.
But that has helped create the Krispy Kreme mystique. When a new store opens it's not an event, it's a slumber party, with patrons lining up to be the first ones to get their sugar rush.
LIVENGOOD: I've been at new option where the drive-thru line was over a mile long. It poured out on to freeways, and -- blocking major arteries of roads.
SERWER: So how does Krispy Kreme actually work? Well, it's sort of like Coca-Cola. Whereas Coke makes syrup and ships it to local bottlers, Krispy Kreme makes doughnut mix. But as for what's in the mix, that's locked away in Winston-Salem, North Carolina, the company's hometown.
FRED MITCHELL, KRISPY KREME: Inside is the secret formula, the original formula that was used by Vernon Rudolph in his original doughnut stores.
SERWER: The company spends absolutely nothing on advertising but the doughnuts are never far from the public eye. They've shared screen time with "The Sopranos," NBC's "Must-See TV"...
UNIDENTIFIED MALE: You guys aren't going to have one, I'm going to have one.
SERWER: ...even Clint Eastwood in the movie "Bloodwork."
Krispy Kreme is now taking its own brand of americana abroad, creating even more jobs. New stores are popping up in Canada, Australia, and soon Europe, and it could be coming to a wedding near you. That's the company CEO with his new bride, and their custom 750 doughnut tall wedding cake.
(on camera): Whether or not Krispy Kreme can keep up its rapid pace of growth, of course, ultimately has to do with the taste of American consumers. The company, of course, has to maintain its nostalgic, almost cultlike aura while at the same time rolling out new products to keep consumers coming back for more.
Andy Serwer, CNN, Winston-Salem, North Carolina.
(END VIDEOTAPE)
TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com
Aired September 4, 2003 - 14:51 ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
MILES O'BRIEN, CNN ANCHOR: Are you looking for a job? After today's program we might be. Here's a booming business to consider in the meantime, but not if you're watching your waistline, of course.
CNN's Andy Serwer continues his week-long series. He calls it, "Where the Jobs Are."
(BEGIN VIDEOTAPE)
ANDY SERWER, CNN CORRESPONDENT (voice-over): Two hundred calories, 12 grams of fat, 22 grams of carbohydrates. That's what you'll find in an original glaze Krispy Kreme doughnut.
So you'd think that with health conscious Americans more Atkins crazy than ever before, it would be tough times for Krispy Kreme. Think again. Even in this slumping economy, the company is turning doughnuts to dollars and jobs.
SCOTT LIVENGOOD, CEO, KRISPY KREME: We've created over 7,000 jobs in five years.
SERWER: CEO Scott Livengood doesn't want to see a Krispy Kreme on every block, at least not yet. So far, there are about 300 stores. Compare that to Dunkin Donuts' 3,600.
But that has helped create the Krispy Kreme mystique. When a new store opens it's not an event, it's a slumber party, with patrons lining up to be the first ones to get their sugar rush.
LIVENGOOD: I've been at new option where the drive-thru line was over a mile long. It poured out on to freeways, and -- blocking major arteries of roads.
SERWER: So how does Krispy Kreme actually work? Well, it's sort of like Coca-Cola. Whereas Coke makes syrup and ships it to local bottlers, Krispy Kreme makes doughnut mix. But as for what's in the mix, that's locked away in Winston-Salem, North Carolina, the company's hometown.
FRED MITCHELL, KRISPY KREME: Inside is the secret formula, the original formula that was used by Vernon Rudolph in his original doughnut stores.
SERWER: The company spends absolutely nothing on advertising but the doughnuts are never far from the public eye. They've shared screen time with "The Sopranos," NBC's "Must-See TV"...
UNIDENTIFIED MALE: You guys aren't going to have one, I'm going to have one.
SERWER: ...even Clint Eastwood in the movie "Bloodwork."
Krispy Kreme is now taking its own brand of americana abroad, creating even more jobs. New stores are popping up in Canada, Australia, and soon Europe, and it could be coming to a wedding near you. That's the company CEO with his new bride, and their custom 750 doughnut tall wedding cake.
(on camera): Whether or not Krispy Kreme can keep up its rapid pace of growth, of course, ultimately has to do with the taste of American consumers. The company, of course, has to maintain its nostalgic, almost cultlike aura while at the same time rolling out new products to keep consumers coming back for more.
Andy Serwer, CNN, Winston-Salem, North Carolina.
(END VIDEOTAPE)
TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com
