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Inside President Bush's Budget; Mideast Cease-Fire; Super Bowl Ads
Aired February 07, 2005 - 13:59 ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
KYRA PHILLIPS, CNN ANCHOR: You may not read all four volumes, but the facts and figures contained in these pages affect nearly every aspect of your life. We're taking you inside President Bush's budget.
TONY HARRIS, CNN ANCHOR: An historic moment from Iraq and the big vote. But we've got a story you have not heard about, a hero who risked it all for his countrymen that day.
PHILLIPS: Here's an idea, solving the binge drinking problem in Britain. A unique approach that keeps the pubs open 24/7.
HARRIS: And which ads were super and which were just so-so? We're not monkeying around with the best and worst of the Super Bowl ads.
From CNN Center -- that's a good one -- in Atlanta, I'm Tony Harris, in for Miles O'Brien.
PHILLIPS: And I'm Kyra Phillips. This hour of CNN's LIVE FROM starts right now.
HARRIS: Well, the president calls it lean, though you dare not drop it on your foot. Democrats call it a hoax, though hypothetical, attentive highly subject to change are more on point. It's President Bush's budget blueprint for fiscal 2006.
Hundreds and hundreds of pages outlining trillions of dollars taken in, trillions of dollars spent, billions and billions of dollars borrowed. Overall, the budget allocates $2.5 trillion, or 3.5 percent more than fiscal 2005. But 150 programs are outlooked for serious cuts or outright elimination.
Consider an almost 10 percent proposed cut for agriculture, 5.6 percent at EPA. Even the Pentagon would get fewer planes, ships and submarines than first expected.
Still, defense spending overall goes up almost 5 percent. And more earmarked for Pell Grants, a high school performance project and community health clinics. The president says he looks forward to explaining some of the more controversial cuts and increases.
And CNN's Dana Bush picks up the story from there -- Dana.
DANA BASH, CNN WHITE HOUSE CORRESPONDENT: Hi, Tony.
Well, the last programs you mentioned, Pell Grants and increase for those grants and also community health centers, an increase there, those are from campaign promises Mr. Bush talked about of course during the presidential campaign for his second term. Another very important promise, as far as many Republicans are concerned, is for him to cut the federal deficit in half in five years.
It was a record surplus when Mr. Bush came into office. Now it is a record high in terms of the deficit.
So at his first cabinet meeting of the second term today, the president said that he understands the cuts that he is proposing that you just outlined will be quite hard. But he said the key question that he and his team here at the White House asked before proposing the reductions or cuts in programs is whether or not they're working or whether or not they are redundant.
(BEGIN VIDEO CLIP)
GEORGE W. BUSH, PRESIDENT OF THE UNITED STATES: It's a budget that reduces and eliminates redundancy. It's a budget that is a lean budget. People on both sides of the aisle that have called upon the administration to submit a budget that helps meet our obligations, our goal of reducing the deficit in half over a five-year period. And this budget does just that.
(END VIDEO CLIP)
BASH: Now, you hear the president say that the budget does just that, reduce the deficit. But we're already hearing from Democrats on Capitol Hill. There you see Capitol Hill getting the budget this morning.
They're making the point that there are a lot of things that the president has as top priorities for his second term that are not included in this budget, things like, for example, $80 billion in additional spending for wars in Afghanistan and Iraq, and funding for his top domestic priority at this point, that is creating personal accounts for Social Security. That is $754 billion over 10 years. They also point out that there isn't money in here, at least it isn't spelled out, how he will pay for making some tax cuts that he wants permanent.
Members of both parties do say that they're certainly are going to look at it, that reducing spending is important. But it's important to note also, Tony, that this White House, for example, last time around, last year they proposed a budget, also proposed spending cuts, eliminating programs, reducing some spending. Even up to 120 programs, and about a handful only were actually cut when they made it through Congress. So it just shows how difficult it is for the White House to do what they're setting out to do today.
HARRIS: Boy, it sure is. Dana Bash at the White House with a lot of reading to do, wink, wink, nod, nod. Dana, thank you -- Kyra.
PHILLIPS: Well, a new day in the Middle East reportedly just hours away on the heels of Condoleezza Rice's first trip to Israel and the Palestinian territories as secretary of state. Word that the two leaders will announce a formal cease-fire at their summit tomorrow in Egypt. Rice calls it the most promising moment for progress in recent years.
We get the latest now from CNN's Guy Raz in Ramallah.
(BEGIN VIDEOTAPE)
GUY RAZ, CNN CORRESPONDENT: U.S. Secretary of State Condoleezza Rice couldn't have chosen a more critical moment to visit this region. A fragile and delicate period of calm has been established between Israelis and Palestinians. And Ms. Rice called this a momentous opportunity, perhaps a period to revive the peace process.
CONDOLEEZZA RICE, SECRETARY OF STATE: This is the most promising moment for progress between Palestinians and Israelis in recent years. Over the past two days, I have had intensive and productive discussions with Israeli and Palestinian leaders. Based on those discussions and on our ongoing efforts with both parties, I depart the region confident of the success of the meeting tomorrow between President Abbas and Prime Minister Sharon.
RAZ: The secretary of state made two very important announcements. The first is the appointment of Lieutenant General William Ward, who will serve as the U.S. security coordinator here in the region. Now, Mr. Ward will be in charge of making sure that both Israelis and Palestinians continue to coordinate security matters, and also live up to their end of the bargains.
On the Palestinian side, Mr. Ward will help bolster Palestinian security forces. He'll also be here to make sure that Israeli defense forces, Israeli Armed Forces, continue to withdraw from Palestinian population centers.
At the same time, Condoleezza Rice announced an active U.S. re- engagement in the peace process. A new renewed U.S. commitment to take a very active role in the process. In fact, Condoleezza Rice made a personal pledge that she, herself, will come to the region as much as possible in order to keep the two sides talking.
Now, Palestinian leaders will certainly welcome this news. Palestinian officials have long sought U.S. involvement, active U.S. engagement in the process, believing that it would fail without any U.S. involvement. The Israeli government long preferred bilateral talks, direct negotiations with Palestinian officials.
But ultimately, both sides know that Condoleezza Rice is coming here on a mission from the White House. Essentially not only to show the White House's renewed commitment in the process but also to show the Bush administration's confidence in the new Palestinian leadership.
Guy Raz, CNN, Ramallah.
(END VIDEOTAPE)
PHILLIPS: Well, from the president's budget to the Pentagon budget, let's listen in to Secretary of Defense Donald Rumsfeld at a Pentagon budget briefing.
(INTERRUPTED BY LIVE EVENT)
PHILLIPS: Secretary of Defense Donald Rumsfeld there at a Pentagon budget briefing. It is budget time, as you know, from the White House, and the president's budget to the Pentagon budget. And the secretary of defense giving a bit of a generic wrap, but then was asked a specific question about Army spending and is it going down.
The secretary of defense saying, no, actually they are expanding troops and combat brigades in active and reserve components. But then the question was asked by our Jamie McIntyre about will the added troops be permanent or not.
It's sort of hard to read between the lines there, but what it sounded like is the secretary of defense talked about they're doing a lot of swapping forces, bringing in rested forces, bringing home tired forces, and kind of have this continuity going in that respect. With regard to adding troops, couldn't really get a solid answer there with regard to the permanency of that. But he admitted that ground forces are stressed, and they've added troops under the emergency authority.
We'll continue to follow it. I'm sure Jamie McIntyre will, too -- Tony.
HARRIS: Iraqi insurgents are on a fierce rampage. A suicide bomber blew himself up today in front of a hospital being used as a temporary police station in Mosul. The blast killed 12 policemen and wounded four.
Iraqi police report mortar attacks elsewhere in Mosul. One killed a civilian outside a coffee house. The U.S. military tells CNN a car bomb in front of a police station in Baquba killed 15 civilians and wounded 16. About 50 men had gathered to apply for police or civilian jobs at that station.
Iraqi police tell CNN insurgents attacked a three-truck convoy yesterday. They kidnapped the drivers and destroyed 18 cars being delivered to the Ministry of the Interior.
And CNN has learned insurgents twice tried and failed to shoot down U.S. military aircraft over the weekend. Military sources say a C-130 came under surface-to-air missile attack on takeoff from an air base west of Baghdad Friday. A C-17 aircraft taking off from Baghdad International Airport attracted fire Sunday. Neither plane was struck.
PHILLIPS: Well, the U.S. military has demoted a female National Guard member who bared her breasts for a photo after a mud wrestling party in Iraq. The military police guard was one of several soldiers whose pictured were taken mud wrestling in underwear last October at the camp detention center. The Army says no Iraqi detainees witnessed that incident.
Pope John Paul II makes a speech from his hospital window.
HARRIS: So how is the ailing pontiff doing? We'll have a report from our Rome bureau chief ahead on LIVE FROM.
PHILLIPS: Also ahead, advertisers paid millions of dollars to get you to see their ads on Super Bowl Sunday. Did those efforts pay off? Which one was your favorite? Tony's going to tell you his.
HARRIS: Oh yes.
(COMMERCIAL BREAK)
HARRIS: You know, it's something like $80,000 a second, those breaks between the action on the football field for the Super Bowl for commercials. And there were plenty of familiar faces, old stars and cartoon icons. But were they effective?
"USA Today's" media reporter Michael McCarthy is joining me now from New York.
Mike how are you?
MICHAEL MCCARTHY, "USA TODAY": How you doing, Tony?
HARRIS: Good. Well, now, let me tell you, I saw a lot of commercials yesterday. But you folks at "USA Today," you wacky people, you put a bunch of folks in a room and gave them meters. And tell us what you did to gauge their responses to these commercials.
MCCARTHY: That's right. We've been doing this for 17 years. And basically what we do is we ask consumers to come in, and they spend Super Bowl Sunday with us.
They eat, they drink, no beer, no alcohol. They have a great time. And they vote on their favorite commercials using hand-held meters.
HARRIS: OK. Now, one of the commercials they really liked was -- well, there were a couple of commercials from careerbuilder.com, correct?
MCCARTHY: That's right. Careerbuilder was a rookie. All three of their spots measured in the top 10.
HARRIS: In the top 10. OK. I think we have one of the spots. They used chimps, right? Let's take a look at it.
MCCARTHY: That's right.
HARRIS: OK. There they are. There are the chimps.
MCCARTHY: That's right.
(BEGIN VIDEO CLIP)
UNIDENTIFIED MALE: Hey, Rudy, this doesn't make any sense.
(END VIDEO CLIP)
HARRIS: OK. And Mike, what's the premise here? The chimps are really running the office, right?
MCCARTHY: Right. The chimps are running the office, and they're giving this one poor human a hard time. You know what was great about this spot, Tony?
HARRIS: Yes, that's what I was going to ask you. What did the folks like about it?
MCCARTHY: The consumers look the at this and they looked at the chimps and they said, "I know that guy. I work with that guy."
(LAUGHTER)
HARRIS: OK. They also liked the P. Diddy ad for Pepsi, right?
MCCARTHY: P. Diddy finishes the tenth most popular commercial. No, actually, I'm sorry, it was the 15th most popular commercial. What I liked about this spot was it goes young.
HARRIS: OK.
MCCARTHY: Instead of the usually B-list older celebrities, you have P. Ditty, you have Eva Longoria. So it's very young. And every year the Super Bowl audience actually gets younger.
HARRIS: And this was the -- this was the spot where they actually tricked out, pimped out the Pepsi trucks. Is that what happened here?
MCCARTHY: That's right. So long, Hummer. The diet Pepsi truck is the new hot ride, Tony.
HARRIS: OK. And then, you know, we all had the outage of having to endure the godaddy.com ad. Twisting fingers here, fingers crossed, fingers crossed. Let's run a little bit of this ad, and then we'll talk about it.
MCCARTHY: OK.
(BEGIN VIDEO CLIP)
UNIDENTIFIED FEMALE: GoDaddy.com. My gosh. It's the Web site where you can register dot-com names for only $8.95 a year.
(END VIDEO CLIP)
HARRIS: Michael, what do you say we watch a little more of this commercial and then let's talk about it, OK?
MCCARTHY: OK. You got it.
(BEGIN VIDEO CLIP)
UNIDENTIFIED FEMALE: Like this?
UNIDENTIFIED MALE: Surely by now you must realize that you're upsetting the committee.
UNIDENTIFIED FEMALE: I'm sorry.
(END VIDEO CLIP)
HARRIS: OK.
MCCARTHY: I love the guy going for the oxygen there, Tony.
HARRIS: Exactly. What did your folks say about this ad?
MCCARTHY: Well, this was the proverbial turn in the Super Bowl punch bowl. It's the only one that actually made fun of the Janet Jackson incident. And it was very divisive. Some of the men in our poll liked it. A lot of women thought it was very degrading and insulting and hated the spot.
HARRIS: OK. And moving on as quickly as I can before I get slapped by Kyra, the Budweiser spot. The folks from Anheuser-Busch, they had kind of a full slate of commercials, didn't they?
MCCARTHY: They sure do. Every year they come up with a great lineup. And Anheuser-Busch won the 17th annual ad meter. And it was actually their seventh victory in a row with a great spot called "Sky Diver." Very surprising, very funny.
HARRIS: OK. Let's take a look at this one.
(BEGIN VIDEO CLIP)
UNIDENTIFIED MALE: Are you ready? Go!
UNIDENTIFIED MALE: Woo!
UNIDENTIFIED MALE: Are you ready?
UNIDENTIFIED MALE: I can't do this.
UNIDENTIFIED MALE: Go!
UNIDENTIFIED MALE: No way! Not even for some Bud Light?
(END VIDEO CLIP)
HARRIS: And there goes the pilot. That's good stuff. That's good stuff. And then the jump instructor leaves, too, right?
MCCARTHY: That's right. Comedy is king on the Super Bowl. We all watch it at a party. We want to laugh and have a great time.
HARRIS: And I guess it was a return to some traditional ideas and funny as always, good. Last year it was an ED (ph) fest is what we had.
MCCARTHY: That's right, you had the ED Bowl (ph).
HARRIS: yes.
MCCARTHY: And you had a very -- lot of low-brow humor, flatulent horses, crotch-biting dogs.
HARRIS: Yes. Oh my.
MCCARTHY: This was the family values ball. Let's get back to safe, clean entertainment.
HARRIS: Very good. Mike, good to see you. Thanks for taking the time to talk to us today.
MCCARTHY: Great to see you, Tony.
HARRIS: OK -- Kyra.
PHILLIPS: This kind of ties into Super Bowl, I guess, binge drinking and closing time and brawling. They're all huge problems in Britain. Wait until you hear how they plan to solve the problem, though. That's ahead on LIVE FROM.
SUSAN LISOVICZ, CNN CORRESPONDENT: I'm Susan Lisovicz at the New York Stock Exchange. I'll have a check of the markets coming up on LIVE FROM. So stay tuned.
(COMMERCIAL BREAK)
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Aired February 7, 2005 - 13:59 ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
KYRA PHILLIPS, CNN ANCHOR: You may not read all four volumes, but the facts and figures contained in these pages affect nearly every aspect of your life. We're taking you inside President Bush's budget.
TONY HARRIS, CNN ANCHOR: An historic moment from Iraq and the big vote. But we've got a story you have not heard about, a hero who risked it all for his countrymen that day.
PHILLIPS: Here's an idea, solving the binge drinking problem in Britain. A unique approach that keeps the pubs open 24/7.
HARRIS: And which ads were super and which were just so-so? We're not monkeying around with the best and worst of the Super Bowl ads.
From CNN Center -- that's a good one -- in Atlanta, I'm Tony Harris, in for Miles O'Brien.
PHILLIPS: And I'm Kyra Phillips. This hour of CNN's LIVE FROM starts right now.
HARRIS: Well, the president calls it lean, though you dare not drop it on your foot. Democrats call it a hoax, though hypothetical, attentive highly subject to change are more on point. It's President Bush's budget blueprint for fiscal 2006.
Hundreds and hundreds of pages outlining trillions of dollars taken in, trillions of dollars spent, billions and billions of dollars borrowed. Overall, the budget allocates $2.5 trillion, or 3.5 percent more than fiscal 2005. But 150 programs are outlooked for serious cuts or outright elimination.
Consider an almost 10 percent proposed cut for agriculture, 5.6 percent at EPA. Even the Pentagon would get fewer planes, ships and submarines than first expected.
Still, defense spending overall goes up almost 5 percent. And more earmarked for Pell Grants, a high school performance project and community health clinics. The president says he looks forward to explaining some of the more controversial cuts and increases.
And CNN's Dana Bush picks up the story from there -- Dana.
DANA BASH, CNN WHITE HOUSE CORRESPONDENT: Hi, Tony.
Well, the last programs you mentioned, Pell Grants and increase for those grants and also community health centers, an increase there, those are from campaign promises Mr. Bush talked about of course during the presidential campaign for his second term. Another very important promise, as far as many Republicans are concerned, is for him to cut the federal deficit in half in five years.
It was a record surplus when Mr. Bush came into office. Now it is a record high in terms of the deficit.
So at his first cabinet meeting of the second term today, the president said that he understands the cuts that he is proposing that you just outlined will be quite hard. But he said the key question that he and his team here at the White House asked before proposing the reductions or cuts in programs is whether or not they're working or whether or not they are redundant.
(BEGIN VIDEO CLIP)
GEORGE W. BUSH, PRESIDENT OF THE UNITED STATES: It's a budget that reduces and eliminates redundancy. It's a budget that is a lean budget. People on both sides of the aisle that have called upon the administration to submit a budget that helps meet our obligations, our goal of reducing the deficit in half over a five-year period. And this budget does just that.
(END VIDEO CLIP)
BASH: Now, you hear the president say that the budget does just that, reduce the deficit. But we're already hearing from Democrats on Capitol Hill. There you see Capitol Hill getting the budget this morning.
They're making the point that there are a lot of things that the president has as top priorities for his second term that are not included in this budget, things like, for example, $80 billion in additional spending for wars in Afghanistan and Iraq, and funding for his top domestic priority at this point, that is creating personal accounts for Social Security. That is $754 billion over 10 years. They also point out that there isn't money in here, at least it isn't spelled out, how he will pay for making some tax cuts that he wants permanent.
Members of both parties do say that they're certainly are going to look at it, that reducing spending is important. But it's important to note also, Tony, that this White House, for example, last time around, last year they proposed a budget, also proposed spending cuts, eliminating programs, reducing some spending. Even up to 120 programs, and about a handful only were actually cut when they made it through Congress. So it just shows how difficult it is for the White House to do what they're setting out to do today.
HARRIS: Boy, it sure is. Dana Bash at the White House with a lot of reading to do, wink, wink, nod, nod. Dana, thank you -- Kyra.
PHILLIPS: Well, a new day in the Middle East reportedly just hours away on the heels of Condoleezza Rice's first trip to Israel and the Palestinian territories as secretary of state. Word that the two leaders will announce a formal cease-fire at their summit tomorrow in Egypt. Rice calls it the most promising moment for progress in recent years.
We get the latest now from CNN's Guy Raz in Ramallah.
(BEGIN VIDEOTAPE)
GUY RAZ, CNN CORRESPONDENT: U.S. Secretary of State Condoleezza Rice couldn't have chosen a more critical moment to visit this region. A fragile and delicate period of calm has been established between Israelis and Palestinians. And Ms. Rice called this a momentous opportunity, perhaps a period to revive the peace process.
CONDOLEEZZA RICE, SECRETARY OF STATE: This is the most promising moment for progress between Palestinians and Israelis in recent years. Over the past two days, I have had intensive and productive discussions with Israeli and Palestinian leaders. Based on those discussions and on our ongoing efforts with both parties, I depart the region confident of the success of the meeting tomorrow between President Abbas and Prime Minister Sharon.
RAZ: The secretary of state made two very important announcements. The first is the appointment of Lieutenant General William Ward, who will serve as the U.S. security coordinator here in the region. Now, Mr. Ward will be in charge of making sure that both Israelis and Palestinians continue to coordinate security matters, and also live up to their end of the bargains.
On the Palestinian side, Mr. Ward will help bolster Palestinian security forces. He'll also be here to make sure that Israeli defense forces, Israeli Armed Forces, continue to withdraw from Palestinian population centers.
At the same time, Condoleezza Rice announced an active U.S. re- engagement in the peace process. A new renewed U.S. commitment to take a very active role in the process. In fact, Condoleezza Rice made a personal pledge that she, herself, will come to the region as much as possible in order to keep the two sides talking.
Now, Palestinian leaders will certainly welcome this news. Palestinian officials have long sought U.S. involvement, active U.S. engagement in the process, believing that it would fail without any U.S. involvement. The Israeli government long preferred bilateral talks, direct negotiations with Palestinian officials.
But ultimately, both sides know that Condoleezza Rice is coming here on a mission from the White House. Essentially not only to show the White House's renewed commitment in the process but also to show the Bush administration's confidence in the new Palestinian leadership.
Guy Raz, CNN, Ramallah.
(END VIDEOTAPE)
PHILLIPS: Well, from the president's budget to the Pentagon budget, let's listen in to Secretary of Defense Donald Rumsfeld at a Pentagon budget briefing.
(INTERRUPTED BY LIVE EVENT)
PHILLIPS: Secretary of Defense Donald Rumsfeld there at a Pentagon budget briefing. It is budget time, as you know, from the White House, and the president's budget to the Pentagon budget. And the secretary of defense giving a bit of a generic wrap, but then was asked a specific question about Army spending and is it going down.
The secretary of defense saying, no, actually they are expanding troops and combat brigades in active and reserve components. But then the question was asked by our Jamie McIntyre about will the added troops be permanent or not.
It's sort of hard to read between the lines there, but what it sounded like is the secretary of defense talked about they're doing a lot of swapping forces, bringing in rested forces, bringing home tired forces, and kind of have this continuity going in that respect. With regard to adding troops, couldn't really get a solid answer there with regard to the permanency of that. But he admitted that ground forces are stressed, and they've added troops under the emergency authority.
We'll continue to follow it. I'm sure Jamie McIntyre will, too -- Tony.
HARRIS: Iraqi insurgents are on a fierce rampage. A suicide bomber blew himself up today in front of a hospital being used as a temporary police station in Mosul. The blast killed 12 policemen and wounded four.
Iraqi police report mortar attacks elsewhere in Mosul. One killed a civilian outside a coffee house. The U.S. military tells CNN a car bomb in front of a police station in Baquba killed 15 civilians and wounded 16. About 50 men had gathered to apply for police or civilian jobs at that station.
Iraqi police tell CNN insurgents attacked a three-truck convoy yesterday. They kidnapped the drivers and destroyed 18 cars being delivered to the Ministry of the Interior.
And CNN has learned insurgents twice tried and failed to shoot down U.S. military aircraft over the weekend. Military sources say a C-130 came under surface-to-air missile attack on takeoff from an air base west of Baghdad Friday. A C-17 aircraft taking off from Baghdad International Airport attracted fire Sunday. Neither plane was struck.
PHILLIPS: Well, the U.S. military has demoted a female National Guard member who bared her breasts for a photo after a mud wrestling party in Iraq. The military police guard was one of several soldiers whose pictured were taken mud wrestling in underwear last October at the camp detention center. The Army says no Iraqi detainees witnessed that incident.
Pope John Paul II makes a speech from his hospital window.
HARRIS: So how is the ailing pontiff doing? We'll have a report from our Rome bureau chief ahead on LIVE FROM.
PHILLIPS: Also ahead, advertisers paid millions of dollars to get you to see their ads on Super Bowl Sunday. Did those efforts pay off? Which one was your favorite? Tony's going to tell you his.
HARRIS: Oh yes.
(COMMERCIAL BREAK)
HARRIS: You know, it's something like $80,000 a second, those breaks between the action on the football field for the Super Bowl for commercials. And there were plenty of familiar faces, old stars and cartoon icons. But were they effective?
"USA Today's" media reporter Michael McCarthy is joining me now from New York.
Mike how are you?
MICHAEL MCCARTHY, "USA TODAY": How you doing, Tony?
HARRIS: Good. Well, now, let me tell you, I saw a lot of commercials yesterday. But you folks at "USA Today," you wacky people, you put a bunch of folks in a room and gave them meters. And tell us what you did to gauge their responses to these commercials.
MCCARTHY: That's right. We've been doing this for 17 years. And basically what we do is we ask consumers to come in, and they spend Super Bowl Sunday with us.
They eat, they drink, no beer, no alcohol. They have a great time. And they vote on their favorite commercials using hand-held meters.
HARRIS: OK. Now, one of the commercials they really liked was -- well, there were a couple of commercials from careerbuilder.com, correct?
MCCARTHY: That's right. Careerbuilder was a rookie. All three of their spots measured in the top 10.
HARRIS: In the top 10. OK. I think we have one of the spots. They used chimps, right? Let's take a look at it.
MCCARTHY: That's right.
HARRIS: OK. There they are. There are the chimps.
MCCARTHY: That's right.
(BEGIN VIDEO CLIP)
UNIDENTIFIED MALE: Hey, Rudy, this doesn't make any sense.
(END VIDEO CLIP)
HARRIS: OK. And Mike, what's the premise here? The chimps are really running the office, right?
MCCARTHY: Right. The chimps are running the office, and they're giving this one poor human a hard time. You know what was great about this spot, Tony?
HARRIS: Yes, that's what I was going to ask you. What did the folks like about it?
MCCARTHY: The consumers look the at this and they looked at the chimps and they said, "I know that guy. I work with that guy."
(LAUGHTER)
HARRIS: OK. They also liked the P. Diddy ad for Pepsi, right?
MCCARTHY: P. Diddy finishes the tenth most popular commercial. No, actually, I'm sorry, it was the 15th most popular commercial. What I liked about this spot was it goes young.
HARRIS: OK.
MCCARTHY: Instead of the usually B-list older celebrities, you have P. Ditty, you have Eva Longoria. So it's very young. And every year the Super Bowl audience actually gets younger.
HARRIS: And this was the -- this was the spot where they actually tricked out, pimped out the Pepsi trucks. Is that what happened here?
MCCARTHY: That's right. So long, Hummer. The diet Pepsi truck is the new hot ride, Tony.
HARRIS: OK. And then, you know, we all had the outage of having to endure the godaddy.com ad. Twisting fingers here, fingers crossed, fingers crossed. Let's run a little bit of this ad, and then we'll talk about it.
MCCARTHY: OK.
(BEGIN VIDEO CLIP)
UNIDENTIFIED FEMALE: GoDaddy.com. My gosh. It's the Web site where you can register dot-com names for only $8.95 a year.
(END VIDEO CLIP)
HARRIS: Michael, what do you say we watch a little more of this commercial and then let's talk about it, OK?
MCCARTHY: OK. You got it.
(BEGIN VIDEO CLIP)
UNIDENTIFIED FEMALE: Like this?
UNIDENTIFIED MALE: Surely by now you must realize that you're upsetting the committee.
UNIDENTIFIED FEMALE: I'm sorry.
(END VIDEO CLIP)
HARRIS: OK.
MCCARTHY: I love the guy going for the oxygen there, Tony.
HARRIS: Exactly. What did your folks say about this ad?
MCCARTHY: Well, this was the proverbial turn in the Super Bowl punch bowl. It's the only one that actually made fun of the Janet Jackson incident. And it was very divisive. Some of the men in our poll liked it. A lot of women thought it was very degrading and insulting and hated the spot.
HARRIS: OK. And moving on as quickly as I can before I get slapped by Kyra, the Budweiser spot. The folks from Anheuser-Busch, they had kind of a full slate of commercials, didn't they?
MCCARTHY: They sure do. Every year they come up with a great lineup. And Anheuser-Busch won the 17th annual ad meter. And it was actually their seventh victory in a row with a great spot called "Sky Diver." Very surprising, very funny.
HARRIS: OK. Let's take a look at this one.
(BEGIN VIDEO CLIP)
UNIDENTIFIED MALE: Are you ready? Go!
UNIDENTIFIED MALE: Woo!
UNIDENTIFIED MALE: Are you ready?
UNIDENTIFIED MALE: I can't do this.
UNIDENTIFIED MALE: Go!
UNIDENTIFIED MALE: No way! Not even for some Bud Light?
(END VIDEO CLIP)
HARRIS: And there goes the pilot. That's good stuff. That's good stuff. And then the jump instructor leaves, too, right?
MCCARTHY: That's right. Comedy is king on the Super Bowl. We all watch it at a party. We want to laugh and have a great time.
HARRIS: And I guess it was a return to some traditional ideas and funny as always, good. Last year it was an ED (ph) fest is what we had.
MCCARTHY: That's right, you had the ED Bowl (ph).
HARRIS: yes.
MCCARTHY: And you had a very -- lot of low-brow humor, flatulent horses, crotch-biting dogs.
HARRIS: Yes. Oh my.
MCCARTHY: This was the family values ball. Let's get back to safe, clean entertainment.
HARRIS: Very good. Mike, good to see you. Thanks for taking the time to talk to us today.
MCCARTHY: Great to see you, Tony.
HARRIS: OK -- Kyra.
PHILLIPS: This kind of ties into Super Bowl, I guess, binge drinking and closing time and brawling. They're all huge problems in Britain. Wait until you hear how they plan to solve the problem, though. That's ahead on LIVE FROM.
SUSAN LISOVICZ, CNN CORRESPONDENT: I'm Susan Lisovicz at the New York Stock Exchange. I'll have a check of the markets coming up on LIVE FROM. So stay tuned.
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