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American Morning

Expensive Bread Selling Fast in Britain

Aired September 06, 2002 - 07:35   ET

THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.


BILL HEMMER, CNN ANCHOR: Each Friday about this time, we jump across the pond and visit Richard Quest, who is over there. Jack is off today, Richard. He sends his condolences to you, though, my friend. Odds inside -- here, bring, give me that password if you don't mind, please, so I can -- listen, buddy, we have this -- how about that? We have this thing here. It looks like a giant stone. It's actually a loaf of bread. I'm told it is rye loaf.
RICHARD QUEST, CNN CORRESPONDENT: Yes.

HEMMER: And you...

QUEST: Man...

HEMMER: You, my friend, have some huge story in London about how this is sweeping your country. What's happening?

QUEST: Man doth not live by bread alone. And when you look at this monster...

HEMMER: Oh, I stole your thunder. I'm sorry.

QUEST: Not at all. Look at it. I mean this, you could do a workout it's so heavy.

HEMMER: You could.

QUEST: And now it's on sale in Britain. It costs $15. It's called pulan and the interesting thing now, pulan bread, which has -- what was it you described it as? You said it's got wheat and rye and almonds and all sorts of stuff in it. Now, the interesting thing is although it's been available for some time, the interesting thing is that it's not available in major supermarkets. And it's selling like hot cakes, or hot bread. You get the idea?

Now, compare your $15 for this to your white sliced loaf, which I bought this morning. This cost me the princely sum of a dollar. But this...

HEMMER: Look at that.

QUEST: Oh, no, look it.

HEMMER: Hey, Richard, 15 bucks, is that a lot for Brits to pay? Because this thing apparently costs $25.

QUEST: Which merely... HEMMER: I'm told to tell you to tell the Brits to quit whining about that.

QUEST: Which merely goes to prove that one side of the Atlantic is more foolish when it comes to spending money than the other side.

HEMMER: Listen, you have more flour on yours, too, apparently, because we cannot kick it up. Hey, we'll give it a taste test during the commercial.

QUEST: Right.

HEMMER: If we start chewing right now, we won't be able to talk.

QUEST: Good move.

HEMMER: That is one item I am aware of.

What's the story coming out of Holland about religious ring tones?

QUEST: Now, everybody has a ring tone on their phone. They're particularly ubiquitous. Doodaloodoo, doodaloodoo, doodaloodoo doo. However, now a Danish, a Dutch, in the Netherlands church, the Catholic Church has decided to bring out Catholic ring tones. These are "Ave Maria," "Savino Regina," things that are designed to give an inspirational lift. Have a listen.

Now, personally, I prefer, never mind the inspirational lift, I like to do a bit of creeping when I do my ring tone. This, of course, is mine, Bill. Here we go. Ready? This is CNN.

HEMMER: Wonderful.

Hey, listen, quickly here, I understand there was a big to-do about a couple sleeping in a window, apparently.

QUEST: Yes.

HEMMER: I guess the takeoff of John Lennon in Amsterdam back in the '60s. I guess in Amsterdam they don't notice that kind of stuff, though. In London, though, it's a big deal.

QUEST: They were doing it in the window as part of an art. When they got, they got a bit frisky. They pulled down the blinds. We tried to interview them but they'd had sex so many times they were now in therapy.

HEMMER: Got it.

Thank you, Richard.

Thanks for squealing.

Have a good weekend, OK?

QUEST: And you.

HEMMER: We'll get Jack back for you next week.

Richard Quest over there pounding the flour of that big stone.

Thank you, Richard.

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