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American Morning

Christmas Retail Quiz

Aired November 27, 2002 - 09:48   ET

THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.


THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.


CAROL COSTELLO, CNN ANCHOR: OK. We're ready for our quiz now.
ANDY SERWER, EDITOR AT LARGE, "FORTUNE": All right. We are ready for our Christmas quiz this morning.

COSTELLO: Christmas quiz.

SERWER: Christmas quiz, and the toothless ones would say. Anyway, the number of pictures taken -- average number of pictures taken with a Santa at a mall in the Christmas season. Any guesses on that?

(CROSSTALK)

SERWER: Each Santa at a mall.

COSTELLO: Each Santa at a mall. How many Santas are working, though?

BILL HEMMER, CNN ANCHOR: I'd say... 1,000.

SERWER: No.

HEMMER: No, it has got to be more than that -- 10,000.

SERWER: Yes, 11,000. He pulled that one out of his hat. This is not quiz show, folks, by the way. He was not given the answer there.

COSTELLO: That was good.

SERWER: You figure 30 an hour, ten hours a day, 300, 30 days, I got 9,000 that way, so that's not bad. OK.

Average number of catalogs the American family receives during the holiday season?

HEMMER: Fifty.

SERWER: You're scary.

COSTELLO: He got it right again? I didn't even guess.

SERWER: I got to get her a chance -- it is exactly 50.

HEMMER: Really?

SERWER: That's pretty scary. Ten billion catalogs...

COSTELLO: You are cheating.

HEMMER: Listen, Andy, I'm going to go buy a lotto ticket, so you guys carry on.

SERWER: Yes, I think so. This is really -- I'm just going to ask you, Carol, stay out of this one, please.

COSTELLO: Stay out of this, Bill.

SERWER: Average amount of this shopping that is done in the malls, what percent of shopping by Americans is done in a holiday season in malls?

COSTELLO: Eighty-five percent.

SERWER: Little high. Fifty. But you were going to guess that, weren't you, Bill?

HEMMER: Sixty. I was going to say 60.

SERWER: Yes, sure.

HEMMER: I was going to say 51.

SERWER: Yes, right.

Anyway, we'll be checking up on those retailing stories later in the week. Of course, this is a big season for holiday shopping, and that's going to be the big business story going forward. So you guys have a wonderful Thanksgiving holiday.

COSTELLO: You, too. Does that mean you're not going to be here tomorrow?

SERWER: That's my way of saying I'm not going to be here tomorrow.

HEMMER: Merry Christmas.

SERWER: Merry Christmas to you, too, Bill.

HEMMER: Thanks, Drew (ph).

TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com







Aired November 27, 2002 - 09:48   ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
CAROL COSTELLO, CNN ANCHOR: OK. We're ready for our quiz now.
ANDY SERWER, EDITOR AT LARGE, "FORTUNE": All right. We are ready for our Christmas quiz this morning.

COSTELLO: Christmas quiz.

SERWER: Christmas quiz, and the toothless ones would say. Anyway, the number of pictures taken -- average number of pictures taken with a Santa at a mall in the Christmas season. Any guesses on that?

(CROSSTALK)

SERWER: Each Santa at a mall.

COSTELLO: Each Santa at a mall. How many Santas are working, though?

BILL HEMMER, CNN ANCHOR: I'd say... 1,000.

SERWER: No.

HEMMER: No, it has got to be more than that -- 10,000.

SERWER: Yes, 11,000. He pulled that one out of his hat. This is not quiz show, folks, by the way. He was not given the answer there.

COSTELLO: That was good.

SERWER: You figure 30 an hour, ten hours a day, 300, 30 days, I got 9,000 that way, so that's not bad. OK.

Average number of catalogs the American family receives during the holiday season?

HEMMER: Fifty.

SERWER: You're scary.

COSTELLO: He got it right again? I didn't even guess.

SERWER: I got to get her a chance -- it is exactly 50.

HEMMER: Really?

SERWER: That's pretty scary. Ten billion catalogs...

COSTELLO: You are cheating.

HEMMER: Listen, Andy, I'm going to go buy a lotto ticket, so you guys carry on.

SERWER: Yes, I think so. This is really -- I'm just going to ask you, Carol, stay out of this one, please.

COSTELLO: Stay out of this, Bill.

SERWER: Average amount of this shopping that is done in the malls, what percent of shopping by Americans is done in a holiday season in malls?

COSTELLO: Eighty-five percent.

SERWER: Little high. Fifty. But you were going to guess that, weren't you, Bill?

HEMMER: Sixty. I was going to say 60.

SERWER: Yes, sure.

HEMMER: I was going to say 51.

SERWER: Yes, right.

Anyway, we'll be checking up on those retailing stories later in the week. Of course, this is a big season for holiday shopping, and that's going to be the big business story going forward. So you guys have a wonderful Thanksgiving holiday.

COSTELLO: You, too. Does that mean you're not going to be here tomorrow?

SERWER: That's my way of saying I'm not going to be here tomorrow.

HEMMER: Merry Christmas.

SERWER: Merry Christmas to you, too, Bill.

HEMMER: Thanks, Drew (ph).

TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com