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American Morning
Hunt for Oscar Gold
Aired January 27, 2004 - 08:36 ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
SOLEDAD O'BRIEN, CNN ANCHOR: The hunt for Oscar gold -- does a win or even a nomination really bring a big boost at the box office?
Andy Serwer is here with us this morning minding your business -- good morning.
ANDY SERWER, "FORTUNE" MAGAZINE: Good morning to you.
It often does bring a good -- good boost to the box office. Excuse me.
O'BRIEN: Get that out.
SERWER: I'll get that out. I'll spit it out.
O'BRIEN: There you go.
SERWER: I want to talk a little bit on the early line for some of the Oscars, though. Over in the U.K., they've already got some odds posted for some of the favorites, even though they haven't been announced yet, will be in another minute or so here.
Let's look at the odds makers. OK, you can see, "Lord of the Rings" overwhelming favorite. "Big Fish," you're not in the money. In other words, you put down a buck and you'd win 10 for "Big Fish"; the other way around for "Lord of the Rings," Soledad. You'd put down four, you'd only get a dollar. I wouldn't bet on "Big Fish." Maybe "Mystic River."
Let's move on to best actor here. The same thing, Sean Penn overwhelming favorite. Bill Murray, I think he maybe has a shot, who knows?
O'BRIEN: I think his numbers should be better than that.
SERWER: I do, too. So maybe you take that bet.
Let's move on to best actress then. Can we do that? Yes. OK, Charlize, again, the favorite there. Naomi Watts for "21 Grams," I don't think so. Maybe not your year.
Now, as far as how your career does after you get a nomination, let's take a look. It did some nice things to Renee Zellweger's career. Bridget Jones got $3.4 million. After that, down with low 10 -- that's a triple.
O'BRIEN: Yes. SERWER: Then let's go on to Diane Lane, the same kind of thing, you go up from three to five. It doesn't always work, though. Marisa Tomei's career not on a high trajectory; also, Mercedes Rule, what happened to her?
So it's not a blanket statement, but generally you get a nomination and it's good things for your career.
O'BRIEN: Yes, it can't hurt is what I say.
SERWER: It can't hurt.
O'BRIEN: All right.
SERWER: They should give them out to the news anchors, you know?
O'BRIEN: You know what?
Thank you, Andy.
I think so, too.
SERWER: And you'd get one, all right?
O'BRIEN: Now, you're getting all right.
All right, Andy, thanks a lot.
SERWER: All right.
O'BRIEN: We'll check in with you later.
TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com
Aired January 27, 2004 - 08:36 ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
SOLEDAD O'BRIEN, CNN ANCHOR: The hunt for Oscar gold -- does a win or even a nomination really bring a big boost at the box office?
Andy Serwer is here with us this morning minding your business -- good morning.
ANDY SERWER, "FORTUNE" MAGAZINE: Good morning to you.
It often does bring a good -- good boost to the box office. Excuse me.
O'BRIEN: Get that out.
SERWER: I'll get that out. I'll spit it out.
O'BRIEN: There you go.
SERWER: I want to talk a little bit on the early line for some of the Oscars, though. Over in the U.K., they've already got some odds posted for some of the favorites, even though they haven't been announced yet, will be in another minute or so here.
Let's look at the odds makers. OK, you can see, "Lord of the Rings" overwhelming favorite. "Big Fish," you're not in the money. In other words, you put down a buck and you'd win 10 for "Big Fish"; the other way around for "Lord of the Rings," Soledad. You'd put down four, you'd only get a dollar. I wouldn't bet on "Big Fish." Maybe "Mystic River."
Let's move on to best actor here. The same thing, Sean Penn overwhelming favorite. Bill Murray, I think he maybe has a shot, who knows?
O'BRIEN: I think his numbers should be better than that.
SERWER: I do, too. So maybe you take that bet.
Let's move on to best actress then. Can we do that? Yes. OK, Charlize, again, the favorite there. Naomi Watts for "21 Grams," I don't think so. Maybe not your year.
Now, as far as how your career does after you get a nomination, let's take a look. It did some nice things to Renee Zellweger's career. Bridget Jones got $3.4 million. After that, down with low 10 -- that's a triple.
O'BRIEN: Yes. SERWER: Then let's go on to Diane Lane, the same kind of thing, you go up from three to five. It doesn't always work, though. Marisa Tomei's career not on a high trajectory; also, Mercedes Rule, what happened to her?
So it's not a blanket statement, but generally you get a nomination and it's good things for your career.
O'BRIEN: Yes, it can't hurt is what I say.
SERWER: It can't hurt.
O'BRIEN: All right.
SERWER: They should give them out to the news anchors, you know?
O'BRIEN: You know what?
Thank you, Andy.
I think so, too.
SERWER: And you'd get one, all right?
O'BRIEN: Now, you're getting all right.
All right, Andy, thanks a lot.
SERWER: All right.
O'BRIEN: We'll check in with you later.
TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com
