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American Morning

Steve Jobs Dies; Friends, Colleagues, and Competitors Reflect on Jobs' Legacy; Thousands March in Wall Street Protests; Democrats Push New Millionaire Tax; Palin Won't Run

Aired October 06, 2011 - 07:00   ET

THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.


CAROL COSTELLO, CNN ANCHOR: Good morning, everyone. It's Thursday, October 6th. Welcome to AMERICAN MORNING.

ALI VELSHI, CNN ANCHOR: Well, we begin with the passing of Apple founder Steve Jobs. Tributes a great innovator are lighting up our phones. The company announced his death yesterday. He was just 56 years old. They didn't mention a cause, but he had battled cancer for years and had taken three leaves of absences, head of Apple since his health troubled started. And every time he did, Wall Street shook.

Jobs took something that was just a geeky hobby at a time and turned it into a necessity for everyone in the modern world, and millions are saying thank you this morning. We begin our live coverage with Dan Simon outside of Apple headquarters in Cupertino, California. Good morning, Dan.

DAN SIMON, CNN CORRESPONDENT: Good morning, Ali. Silicon Valley would be such a different place without Apple and Steve Jobs. Over the last 30 years some of the most iconic products that the world has ever seen can be traced back to one man.

(BEGIN VIDEO CLIP)

JOBS: Today Apple is going to reinvent the phone.

SIMON: Steve Jobs was a modern day Thomas Edison.

JOBS: You can do multi-finger gestures on it. And, boy, have we patented it.

(LAUGHTER)

SIMON: He didn't have patent on his own look, but he was rarely seen without tennis shoes, Levis and a black shirt. He was legendary for his flair and showmanship.

JOBS: Amazing. And the screen literally floats in midair.

SIMON: Steven Paul Jobs was born in San Francisco. His mother, an unwed college student, put him up for adoption. He developed an early interest in computers, going to after school lectures at Hewlitt- Packard. After high school he attended Reed College, but only for one semester. At just 20 years old he started Apple computer in his garage with friend Steve Wozniak. JOBS: We worked hard and in ten years Apple had grown from the two of us in a garage into a $2 billion company with over 4,000 employees.

SIMON: That was Jobs in 2005, giving the commencement address at Stanford University.

JOBS: You have to trust in something, your gut, destiny, life, karma, whatever, because believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well-worn path, and that will make all the difference.

SIMON: In 1984, Apple introduced the machine that changed our lives forever, the Macintosh, revolutionary because it made computers easier to use. It had a funny little thing called a mouse that allowed users to change fonts. But the Mac was expensive and sales were sluggish. In 1985, Steve Jobs was forced out of Apple, but it turned out he was just warming up.

UNIDENTIFIED MALE: I'm Buzz Lightyear, space ranger.

SIMON: In 1986 he bought Pixar animation studios, which later produced hits like "Toy Story." He also started a computer company called Next.

HOBS: I hope you get to look at this a little later.

SIMON: The technology was so innovative that in a twist of fate Apple bought it and Steve Jobs went back to work for the company he started, his second act considered one of the greatest CEO tenures of all time.

JOBS: It's called the iPod touch.

SIMON: Who knew a computer company would change how we listened to music? Steve Jobs introduced the iconic iPod.

JOBS: Slide it across --

SIMON: The iPhone and later, what some would believe his greatest achievement, the iPad.

JOBS: That's what it looks like, very thin.

(APPLAUSE)

SIMON: Apple dropped the computer from its name to reflect the company's expansion in the consumer electronics.

JOBS: Now, I'm going to take this morning and talk about the iPhone.

SIMON: In recent years, Jobs no longer appeared his usual self. He was noticeably thin and frail. And investors and Apple faithful grew alarmed because of Jobs' past struggle with pancreatic cancer. In 2009 Jobs revealed he had a liver transplant after a six-month leave of absence. But he returned to the stage with his usual vigor.

JOBS: Our new MacBook air, and we think it's the future of notebooks. SIMON: Eventually, though, his struggle with ill health led him to step down as CEO. In a letter to the Apple board of directors, Jobs wrote, "I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple CEO, I would be the first to let you know. Unfortunately, that day has come. I have made some of the best friend of my life at Apple," he added, "and I think for all the many years of being able to work alongside you."

Steve Jobs' legacy can be found in his devices and attention to detail. He followed his heart and with his technology --

JOBS: We are calling it iPhone.

(APPLAUSE)

SIMON: Changed the world.

(END VIDEOTAPE)

SIMON: Well, we know that Jobs was surrounded by family when he died. He was a very private person. It is believed only his inner circle knew how sick he truly was. Funeral arrangements have not been made public, but we know at some point Apple plans on holding a memorial service for all of its employees. Ali?

VELSHI: Right, and given everything that we have known or what we haven't known about Steve Jobs in the past, it's probably not likely that the funeral services will be public or that, in fact, much information will get out about it at all.

SIMON: That's exactly right. You know, he was a very private person, especially when it came to his health. He didn't like people to really know how sick he was. And, obviously, it was controversial at some point during his tenure. But, you know, we knew he was sick and we knew this was going to happen and unfortunately happened way too soon, Ali.

VELSHI: Dan Simon, thank you very much. And as you said, it was controversial that Steve Jobs was sick and people worried about the effect of that on the company. The stock is Apple is going to start trading in about four minutes. We'll keep an eye on that for you.

COSTELLO: I think thought what really touched a chord with many Americans, he was the quintessential American story. He didn't grow up with -- he wasn't from a wealthy family and started this company in a garage with two people. I mean, he was the quintessential American story. He is the American dream, right?

VELSHI: And the American entrepreneur. You're right.

COSTELLO: Apple, of course, this morning is paying tribute to its co- founder and former CEO. This is the homepage of Apple's Web site. It's a simple black and white image of Jobs in his trademark black mock turtleneck and wire glasses. The company also released a statement reading, "Apple has lost a visionary and creative genius and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and inspiring mentor. Steve leaves behind a company only he could have built, and his spirit will forever be the foundation of Apple."

CHRISTINE ROMANS, CNN ANCHOR: Google is also paying tribute to Steve Jobs and while Google and Apple were competitors, there's no doubt these two companies have a profound mutual respect for each other. Also the technology website Wire.com painting it homepage black with a picture of Steve Jobs in the center.

VELSHI: Google's founders paying tribute and everybody in the technology business world. Facebook CEO Mark Zuckerberg released a statement "Steve, thank you for being a mentor and a friend. Thanks for showing that what you build can change the world. I will miss you."

ROMANS: Jobs death is not completely unexpected, of course. His health problems began eight years ago when doctors discovered an abnormality with his pancreas. His struggle to get well took him all over the world.

Our chief medical correspondent Dr. Sanjay Gupta here with us this morning. He never gave up the fight. And I can remember him taking to the stage at a Mac world speech where he told the world that he had a liver transplant. And, basically, he talked about the family making the choice for organ donation and he made big waves in that area, too.

DR. SANJAY GUPTA, CNN CHIEF MEDICAL CORRESPONDENT: He did. It's worth pointing out, that it was month after he did it that anyone knew he had one. As a medical reporter kind of following him along, it was unclear what health issue he was dealing with. His doctors not talking about it and he didn't talk about it much either.

But it was 2003 that he was first diagnosed that we know now. But for about a year he had herbal therapies. This is a man who had traveled the world and looking at other medical systems around the world, for example. And he wanted to try these alternative therapies. So in 2004 he disclosed this and talked about an operation to have this tumor removed. It was eight years that he has been dealing with this.

COSTELLO: How was he able to survive that, because, initially, we thought he had the type of pancreatic cancer that would kill a person in a year, but he survived eight years?

GUPTA: With pancreatic cancer, someone surviving a year only 20 percent of the people do. He had what is known as a neuroendocrine tumor in the pancreas. It's rare, and he describes this great story, Carol. He says he was getting the biopsy and when the doctors actually got the cells back they started to cry because they realized it wasn't the most aggressive form, it was a less aggressive form. So they were crying tears of joy.

But it was still an aggressive cancer overall -- 50 percent survival at five years.

COSTELLO: And he was able to function and create. GUPTA: I know. Because with pancreatic tumors, you know, the pain, the hormonal changes in the body, you saw the weight losses a manifestation of that and the impact on your overall energy levels. Yet at a high level he was able to function, took time off from time to time but, really, quite incredible from a lot of the doctors I spoke to.

VELSHI: Sanjay, let's expand on it for a second. Four people that have these illnesses that take a lot out of you and who work in a creative world, how does that typically affect people? Is there a real connection or because you feel down or feel sick. or can you create at the level that Steve Jobs was going at?

GUPTA: I guess the answer is yes because of him. But, you know, I think it's a good question. For example, this particular tumor, it can produce lots of hormones. It can produce insulin which could cause your blood sugar levels to plummet and not only not having high energy, you could pass out from that sort of thing. It could create almost the opposite problem where you're constantly buzz from all the sugar in your bloodstream. So, it can really vary.

But a lot of people, obviously, on the medications to control those things. And, also, again, I don't want to make too much of this because we don't know, the pancreatic tumor, one of the big concerns is pain control and having to take medications to control pain which, obviously, can affect you in terms of all your functions of life.

COSTELLO: Of course as far as we know he died at home surrounded by his family and it was a peaceful death.

GUPTA: That's right.

VELSHI: Sanjay, thanks.

COSTELLO: Steve Jobs was not just a visionary, but also had a gift of bringing clarity to the complex. Just a year after first being diagnosed with pancreatic cancer, listen to him talk about dying at this 2005 commencement address at Stanford.

(BEGIN VIDEO CLIP)

JOBS: No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because death is very likely the single best invention of life. It's life's change agent. It clears out the old to make way for the new.

Right now the new is you. But some day not too long from now you will gradually become the old and be cleared away. Sorry to be so dramatic, but it's quite true.

(END VIDEO CLIP)

COSTELLO: Jobs went on to tell the graduates, your time is limited, so don't waste it living someone else's life. Don't let the noise of other people's opinions drown out your own inner voice. ROMANS: If you can find that commencement address online, you should watch it.

COSTELLO: It's inspiring.

ROMANS: It makes me want to run from the studio and do what I really want to do.

COSTELLO: Which is?

ROMANS: I can't say.

(LAUGHTER)

VELSHI: We have since found one of our executive producers Kelly Frank sent us a photograph of Steve Jobs in a suit because we said other than that commencement address we don't remember seeing him outside his black turtleneck.

Few corporate CEOs have captured so many hearts and minds as Steve Jobs has. I mean so many hearts and minds amongst the general public.

Many of his grieving admirers are finding themselves drawn to the 24- hour Apple store on Fifth Avenue in Manhattan. That's where our Jason Carroll is standing by live this morning. That store is a lot of things, not typical of a normal store, but to think of it as a monument, to think of it as a place where people are going to grieve is very interesting this morning, Jason.

JASON CARROLL, CNN NATIONAL CORRESPONDENT: It is. In some ways, Ali, it has become an iconic spot. The store right now is under construction, that's why you see the big white Apple box in front of the cube that is normally there. But you can also see people have started to leave flowers, they've left cards and, of course, they've also left Apples here. And from the store we expect this makeshift memorial to grow as the day goes on.

You know, Steve Jobs was an innovator and you heard all the way people have been describing this man. And in many ways, Ali, so many people have been touched by him whether you an iPad. And a lot of people have been coming out overnight and this morning to express their condolences for Steve Jobs. Take a listen.

(BEGIN VIDEO CLIP)

UNIDENTIFIED MALE: He changed the world. And I think, especially for my generation, like, growing up, you know, part of Steve Jobs' vision has impacted every aspect of my life, and I think it's a huge, huge loss for everyone. But I feel like his vision and legacy will carry on.

UNIDENTIFIED MALE: A lot of his products were born out of his own vision. And it will be interesting to see how the company can, you know, continue to be innovative but, I'm sure that they have great people in the company. So, you know, I have high hopes for Apple. UNIDENTIFIED MALE: While he's put his products in people's pockets, dorms, book-bags, you know, he's reached everywhere. So I think everyone has a little bit of Steve Jobs in them.

(END VIDEO CLIP)

CARROLL: And, Ali, I know you hear over and over about how this man has literally changed the world that we live in and there's a perfect example of that right here in terms of how we do our job.

In order to do a live shot, which is what I'm doing right now, normally what we need is one of these trucks here. You need a camera person. You need all of these cables that you see behind me. This is how we come live to you.

But because of Steve Jobs and what he's been able to do, now we're able to do it with just one device here an iPad. When you're in places like Afghanistan where I've been where you can't get them big trucks and all those cables and cameras, there's an application on iPad called StreamBox and you can do it all just with that.

Perfect example of how this man has changed our world and will continue to change our world with what he has done - Ali.

VELSHI: No kidding. Jason, thanks very much.

I remember being at that store covering it, you and I were working together that day when - when the iPhone first came out. It is - it is -

CARROLL: Yes.

VELSHI: -- it is just such a place of history in our - in our time. Jason, thanks very much. Jason Carroll.

Well, former Apple CEO John Sculley teamed up with Jobs to form a dynamic duo nearly 30 years ago, but the two had a falling out, something Sculley said he regrets. John Sculley, former CEO of Apple joins us this morning from Boynton Beach, Florida.

John, welcome. Your thoughts on - on the passing of Steve Jobs.

JOHN SCULLEY, FORMER CEO, APPLE: Well, I think the whole world realizes the incredible impact that Steve had in changing the world. Ali, I had the opportunity to see how he actually did it.

Steve and I had a friendship and partnership that lasted about three years back in, starting in 1982 and what was remarkable about Steve was the first principles that he was putting in place in Apple in those days are the same first principles that you can see 30 years later that are behind the iPad and the iPhone and the iPod and many of the wonderful creations that Steve has - has been able to give to the world.

VELSHI: You were at Pepsi at the time and we, you know, I never talked to you, John, but I've repeated this a lot, that apparently he said to you, do you want to spend the rest of your life selling sugared water or do you want a chance to change the world? Did he use those words to lure you from Pepsi to Apple?

SCULLEY: Yes, he actually did. Steve and I been getting to know each other for about four and a half months. We were standing up on the terrace of his new penthouse apartment that he acquired over on Central Park West. And as the sun was starting to set, I said, "Steve, I really thought about it, I'm going to stay at Pepsi. I'll help you as an adviser. But I don't think I should come to Silicone Valley."

And Steve was in his classic blue jeans and running shoes, mock turtleneck sweater and he looks down at his running shoes and then he looks up at me and he had these very, you know, deep, penetrating eyes and he said, "Do you want to sell sugar water for the rest of your life or do you want to come with me and change the world?"

And it's one of those moments that the wind is just knocked out of your stomach and I didn't know what to say. But about a week and a half later, I was working with Steve in Silicone Valley.

Amazing skill at being able to recruit talent around him. In fact, that's one of Steve's greatest talents is that he goes for the very best people.

VELSHI: Yes.

SCULLEY: The Macintosh team at that time had only 100 people. The average age was 22, but they were an extraordinary team.

VELSHI: You know, it's, you did get to change the world. There's so many first. There's so many things that we remember as we look at this retrospectives today about Apple and Steve Jobs that, you know, you remember where you were when it first happened.

I want to just play for our viewers the famous 1984 Super Bowl ad that was watched by 96 million - I think it's fair to say startled viewers. Let's watch it together.

(BEGIN VIDEO CLIP)

UNIDENTIFIED MALE: We shall prevail.

UNIDENTIFIED MALE: On January 24th, Apple Computer will introduce Macintosh and you'll see why 1984 won't be like 1984.

(END VIDEO CLIP)

VELSHI: John, that ad really changed the way commercials were done. Tell me about this, it almost didn't make it.

SCULLEY: Yes. Well, at that time Apple was outsold two to one by Commodore and outsold two to one by Atari. Businessweek came out with a cover story in October of 1983 that said the winner is IBM and we hadn't even introduced the Macintosh yet. And so working Chiat/Day, which is an incredibly talented ad agency, they came up with a campaign, which was about George Arwell's 1984, kind of a takeoff of that. We agreed to go ahead and produce the commercial. It was a lifestyle experience-type commercial, never mentioned the product, very much the way we did with Pepsi Generation. We would never show the product, it was always about the experience.

And when we showed it to the Board of Directors in December, they put their hands in their heads after it ran and then looked up and I was supposed to be the adult influence on the company and they said, you're not going to really run that commercial, are you? And so they wanted to just go off and sell the time on the Super Bowl. We couldn't get it sold. The commercial ran and you know the rest of the story.

VELSHI: John, you were - you were brought in to be the adult. You have had experience at Pepsi. You know, Chiat/Day was doing ads for Pepsi. The Board then asked Steve to step down in 1985, something you call the darkest hour of your professional life. Did you think you were making a mistake and what led to that?

SCULLEY: Yes. Remember, I was brought into Apple knowing virtually nothing about computers. I was brought in because Apple needed to keep the Apple 2 commercially alive. It was near end of life for about three more years of cash flow so that Steve had time to create the Macintosh and we could launch the Macintosh.

And so at the time that the Mac first came out it was way ahead of its time in terms of what technology could really do. The user interface was brilliant, but processors just weren't powerful enough to make it very functional and people called it a toy.

The issue was Steve wanted to keep promoting the Apple, wanted to promote the Macintosh and lower the price. I felt we had to keep selling the Apple 2 because that's where the cash flow came from and leave the price alone at the $2,495 that Mac had. We went to the Board, the Board, you know, went and talked to all the different executives, came back in two weeks and said we think John's right and that's what led to the breakup.

VELSHI: John Sculley, thanks a lot for - for giving us some insight into those very important days. We think of Apple these days as iPhones and iPads and things like that, but this is where it all started.

John Sculley, former CEO of Apple, former CEO of Pepsi brought in to Apple by Steve Jobs.

All right. We're taking a quick break. We'll cover the story and others, when we come back.

(COMMERCIAL BREAK)

ROMANS: Welcome back. "Minding Your Business" this morning.

Apple shares just started trading electronically on the NASDAQ a few minutes ago. It opened just lower by a few - a few dollars. It is about $374 a share right now. It was down more than two percent overseas in Germany overnight after the news broke of Steve Jobs' death.

Wall Street's two-day winning streaks spilling over to the world markets. They're up in Europe and Asia. Right now, U.S. stock futures are up on word that Europe is moving in the right direction to solve its debt crisis.

We're waiting this morning for the latest read on the number of Americans filing first-time jobless claims. That number which economists expect to be slightly higher than last week's will come out in about an hour.

You may not agree, but Bank of America is defending its new $5 fee for using your debit card. The bank's CEO Brian Moynihan said last night the bank has a right to make a profit and it is being honest and transparent about the new charge. Bank of America under intense pressure to increase its profits because the profits have been falling and so has its stock price.

Homeowners facing foreclosure now spend an average of one year and nine months in their home after they stop paying the bills and before it is repossessed by the banks. That's according to a new report. The reason, a backlog of foreclosures, especially after claims about loan servicers were pushing through foreclosure documents that weren't verified.

And a group of online hackers known as Anonymous announce plans to try to hack into the New York Stock Exchange next Monday. Experts say such an attack might disrupt the exchange's website, but would not affect the far more important stock trading platform.

AMERICAN MORNING will be right back after this quick break.

(COMMERCIAL BREAK)

ALI VELSHI, CNN ANCHOR: Good morning to you. It is Thursday, October 6th. He pioneered the personal computer industry. He changed the way people think about technology and much, much more ahead on the life and legacy of Apple co-founder Steve Jobs, dead at the age of 56.

CAROL COSTELLO, CNN ANCHOR: But we want to get to some other top stories we're following this morning, as well.

Today marks the 20th day of the Wall Street protests and last night the movement saw its biggest crowds yet. Thousands march against corporate greed and corruption and inequality. Police say 28 people were arrested, including one for assaulting a police officer.

CHRISTINE ROMANS, CNN ANCHOR: Republican Senator Jim DeMint thinks Democrats are bluffing with their new 5 percent tax hike on millionaires. The plan proposed by Senate Majority Leader Harry Reid views as a way to help pay for President Obama's $474 billion jobs plan. VELSHI: What you see is what you get now in the Republican presidential field. Sarah Palin is out. She's decided not to run in 2012 either as a Republican or as a third party candidate. The former Alaska governor says a run was, quote, "prayerfully considered," but she thinks she can play a more important role from the outside.

COSTELLO: More now on the death of Steve Jobs coming on a day after his company unveiled the latest iPhone. They're paying tribute to the man with a vision. Jobs former business partner and rival and friend Bill Gates released a statement. Let me read part of it.

He said, "Steve and I first met nearly 30 years ago and have been colleagues, competitors and friends over the course of more than half of our lives. The world rarely sees someone who has the profound impact Steve has had, the effects of which will be felt for many generations to come. For those of us lucky enough to get to work with him, it's been an insanely great honor. I will miss Steve immensely."

ROMANS: Apple co-founder Steve Wozniak said we've lost something we won't get back talking about the passing of his old business partner and friend Steve Jobs. He's been called one of the great thinkers and innovators of the past century.

Joining us now from San Francisco is Jay Elliot, Jobs former right hand man in Apple. He wrote the book "The Steve Jobs Way." Welcome to the program this morning.

JAY ELLIOT, AUTHOR, "THE STEVE JOBS WAY": Thank you very much. Nice to be here.

ROMANS: I feel like Steve Jobs his DNA is in that company and his DNA is in the way American consumers live their lives. I'm not overstating it, am I?

ELLIOT: Not at all. I mean, he was about products and the way it's going to change your life and it is part of us forever.

ROMANS: Let's talk a little bit about the way he could find talent, as well, because many people are asking will there ever be another Steve Jobs? Will this company ever be the same without Steve Jobs? You say that he had a way of finding, detecting and hiring people, who could help execute and make his own ideas better.

ELLIOT: Yes, he was very open. So Steve was always looking for new ideas and new people. You never knew where he's going to find them. When he found me in a restaurant is an example.

He was always open to finding who you are, what you have to say about things and what is your vision of the future, does it match up with his. He was unbelievable recruiter.

ROMANS: Let's talk about meeting him in a restaurant. It was 1980 and you were working at Intel, I think. You met at a restaurant. You both loved computers and you got into, I would assume a pretty nerdy conversation and he said, why don't you come work for me? ELLIOT: Exactly. The only common thing we had in those days we both had beards. But other than that, I was a button down executive and he was just -- in those days it was white shirts and blue jeans. Today it's black shirts.

ROMANS: Yes, he wore a vest. We did find a picture of him in a suit actually holding an Apple, but he is known now as -- with that mock black turtleneck and he really had just a profound, I don't know, impact on this company and the way it is portrayed.

You know, there a lot of people, I'm sure you know, working at Intel and then at Apple that there are a lot of people who are good at computers. A lot of people who are good at sales, a lot of good people who in design, he was good at all those things, wasn't he?

ELLIOT: Yes, he went across the whole ecosystem all the way from how it worked to how it looked in a box and how it looked in a store you walked into. So he looked at every detail across the whole spectrum. That's something that I would hope that other CEOs have taken a lesson from. That's really, really critical to success.

ROMANS: Can you tell a little bit about Steve Jobs, the man or person outside the company. I mean, you worked for him for six years. You were involved with the launch of the original Macintosh with him. What was he like to work for and what his personality like?

ELLIOT: Well, he was intense. He always on top of things. He had priorities. He'd give me phone calls from midnight until 3:00 in the morning no matter where I was. You had to be ready for what the next thing was.

I tried to be in his office early every Monday morning because I wanted to find out what happened over the weekend. I mean, he was that intense and he was totally focused on the product.

His personal life didn't have a lot to do with it, but he also had that on the side, but he kept it very separate. He was very private and he kept those two things separate. It was all about, I want to build the greatest product in the world.

ROMANS: You talk about that privacy. I mean, even as he was ill and the world was watching his appearance change, we didn't know very much about what was going on with Steve Jobs. He keeps his family very private, as well. What do you think drove that private streak?

ELLIOT: I think he had a separation between who he was as a person and who he was the product guy and Apple. I think that was a separation that he really drove his life by. He wanted to be out of the spotlight. Steve actually loved media. He loved movies. He love movie stars, but he didn't really want to be in the spotlight himself.

ROMANS: You've said he had moments of innovative genius. We're seeing those moments of innovative genius really over the past few years of the iPad, iPhone, and different generations of the iPhone. Tell me about that innovative genius and has he instilled that kind of leadership in the company so we'll continue to see Apple genius even after his passing.

ELLIOT: Absolutely. I think that back in 2001, he laid out a vision, what he called a digital hub and they're still working on that vision today. I think his vision will be alive there for years.

And sort of played at the Walt Disney when Walt Disney died, you know, Disney kept on going and I think Apple is on that same path. They're following the vision. They have a whole road map they're going to follow and it is going to go on for quite a while.

ROMANS: You mentioned Disney, I mean, Thomas Edison comes to mind for me, Henry Ford, people who -- if they didn't invent it, they figured it out how to take it and make it better and mass produce it for other people and change our lives. Do we have leaders like that in America today in technology and elsewhere? Are we going to have more Steve Jobs in this country?

ELLIOT: I hope we do, but I can't name any right now. But I'm sure they're out there and hopefully they'll come forward at some point in time. But you think about that, long gaps between the Disneys and the Fords and the Steve Jobs and there's not many of those to come around. I hope there are some out there.

ROMANS: Jay Elliot, really nice to speak with you this morning. Thanks for telling us a little bit about your relationship with Steve Jobs. Really appreciate your perspective. Have a nice day, sir. Thanks.

ELLIOT: You too. Thank you very much.

VELSHI: A great conversation. Well, still ahead, Steve Jobs is gone, but his tech revolution lives on. We're going to look at how Apple's genius has shaped its rivals. It's 37 minutes after the hour.

(COMMERCIAL BREAK)

COSTELLO: Good morning to our friends in Washington, fair right now, 51 degrees headed towards another beautiful day. Sunny with a high of 71.

ROMANS: Good morning, everyone. Welcome back. President Obama this morning joining the global parade of tributes for Steve Jobs calling the Apple chairman one of the world's greatest innovators.

That's the president, by the way, with his iPad in a statement he said, Steve Jobs was quote, "brave enough to think differently, bold enough to believe he could change the world and talented enough to do it."

The world has a lost a visionary and there may be no greater tribute to Steve's success than the fact that much of world learned of his passing on a device he invented.

VELSHI: The president said Steve Jobs gave me my iPad. I don't know. I didn't really follow the story so I don't know whether literally Steve Jobs gave him the iPad? COSTELLO: Literally he did before the iPad was introduced.

VELSHI: OK.

COSTELLO: Steve Jobs gave President Obama an iPad.

VELSHI: OK, so he wasn't just saying like I would say Steve Jobs gave us the iPad.

ROMANS: Well, Steve Jobs gave me an iPad, but I went and bought it from one of his stores first.

COSTELLO: It cost you 500 bucks.

VELSHI: The iPad, the iPhone, the iPod, it was really an I-revolution that Steve Jobs launched. He simply changed the world. Apple's innovations have had a remarkable trickledown effect on its tech competitors.

CNN's Poppy Harlow is following that story. Poppy, it's a great story to follow because we were talking so much about Apple, but it changed the way we communicate and it brought a lot of other people into the game.

POPPY HARLOW, CNNMONEY.COM: Yes, that's one of the biggest impact, right? I mean, he changed the way, he and his team. He has a great team. We can't forget that. They change the way that we all communicate, that we deal with life, with work.

How we deal with technology. But he also changed his competitors and what we know is that some rose to the challenge and others really ran to the exit. Let's take a look back at how Steve Jobs just completely revolutionized the industry and really raised the bar.

(BEGIN VIDEOTAPE)

ANDY SERWER, MANAGING EDITOR, FORTUNE MAGAZINE: If you look at the overall picture, every business that Steve Jobs and Apple have entered, they've revolutionized. They totally rocked the boat and because of that, competitors have had to respond.

JOBS: And we are calling it, iPhone.

STEPHANIE MEHTA, EXECUTIVE DIRECTOR, FORTUNE MAGAZINE: When the iPhone first came out, a lot of people dismissed it as a toy for consumers. And, indeed, Apple didn't market it as a business tool.

LEIGH GALLAGHER, ASSISTANT MANAGING EDITOR, FORTUNE MAGAZINE: Until the iPhone came around Blackberry and Rimm, I mean, the Blackberry was it. The Blackberry was the device to have. It is what all people in business had. It's what companies supported.

It was the crackberry and it still prevalent, but if you look at the numbers, I mean, Rimm is rapidly losing market share, really struggling right now because of the iPhone. And you just don't hear the term crackberry thrown around as much as you used to. MEHTAH: The impact on the rest of the industry was huge because suddenly these other telecommunications software platforms operating systems that didn't have robust enough developer communities found themselves scrambling.

JOBS: And we call it the iPad.

GALLAGHER: The tablet market is stunning. First of all, no one really uses the word tablet. People only really say iPad.

SERWER: Apple's competitors had a tablet strategy before the iPad came out. Once the iPad came out, competitors had to throw their plans away because they now had to respond to a highly sophisticated, very popular device that just took off. I mean, it became the fastest growing, most accepted consumer electronic product of all time.

MEHTAH: The impact of the iPad remains unquestionable. Every computer manufacturer wishes they made it. They all claim that it's not all that, but the numbers speak for themselves. It isn't that people want tablets, they want iPads.

(END VIDEOTAPE)

HARLOW: And, you know, people have interestingly said in recent days Apple is a sector completely in and of itself. It does not define technology when the economy is down, Apple is up and I think that that is so interesting.

I think one important thing to point out, guys, is that we shouldn't be afraid of what the future is. Steve Jobs was not only a visionary, but he was a very good planner at succession, right?

Tim Cook who is now leading, very much on the same page with Steve Jobs. They don't plan two months out, they plan years ahead. So there are many exciting things inside of Apple that have Steve Jobs' imprint on them that we may not see for years.

VELSHI: You know, you talk about this impact, about how the recession has not had the same impact on them as it has in other companies. You know, because of our crazy hours, I live a block from the Apple Store and I went to get a repair done in the middle of the night, at 2:00 in the morning one day, it was packed. And they said it was packed at night. It's packed on Christmas.

CHRISTINE ROMANS, CNN ANCHOR: I was in Philly. So, it's not just New York. I was in Philly, watching an Apple Store. It was packed -- packed with people.

CAROL COSTELLO, CNN ANCHOR: But it's interesting you say that because I don't think it's just the technology that people love. People actually love the product. I mean, I know people who love -- it's like an emotional connection to an iPhone, which sounds ridiculous.

HARLOW: But it's not ridiculous. Think of how much of your life is on it. And it's the beauty of it from the simplest thing, from opening the box of the iPhone VELSHI: Sure.

HARLOW: How do you open? Versus how many you open other things. That beauty --

VELSHI: This thing is a beautiful little presentation.

COSTELLO: You put it in special cases to protect it. You don't want any scratches on it.

VELSHI: It's like a child. It really is.

COSTELLO: It is.

HARLOW: It is. And it's just -- you know, it's remarkable what he's done and I want to push to CNN Money because our team there, our tech team, has done this great extensive coverage. So many videos, so much original content. We're going to keep doing it on just the life of Steve Jobs and I think what is ahead for this company.

He would want us to be thinking about what's ahead and he talked about death in that Stanford speech. He said death is a game changer and it comes to all of us and it moves us and it changes us and he lived so many days of his life accomplishing every single thing he could.

VELSHI: That's great.

We're tweeting out those things that are coming up on CNN Money as well.

HARLOW: You're the master tweeter, we appreciate it.

VELSHI: Good stuff. Consume it while you can.

ROMANS: It's good. All right. Thanks, Poppy.

HARLOW: You got it.

ROMANS: And it seems people across the globe are taking to Twitter, many on Apple devices, of course, to honor and remember Steve Jobs. Check this out.

We've been monitoring the # thank you Steve. And the messages are pouring in faster than Twitter can handle them. And that's thank you Steve hashtag on the left hand side.

VELSHI: Our senior producer, Brian Bell, sent an e-mail this morning. He said those messages on "thank you Steve" are coming in -- are changing faster than the debt clock.

ROMANS: That's right.

COSTELLO: I think at one point, it crashed, didn't it?

VELSHI: Yes. ROMANS: You can see that -- all this is real time. People around the world updating the feed with their thoughts, faster, you're right, than the national debt clock.

COSTELLO: Did you have to mention that?

VELSHI: I realize a bit of a downer.

ROMANS: This is honoring innovation, a good thing. The national debt clock is a bad thing.

VELSHI: Right. More tweets about Steve Jobs than the national debt clock moving is a good thing.

We'll have more morning headlines for you right after this.

It's 47 minutes after the hour.

(COMMERCIAL BREAK)

COSTELLO: Ten minutes until the top of the hour.

Here are your morning headlines. Tributes pouring in for Apple founder Steve Jobs faster than Twitter can handle this morning.

The company announced his death last night after a long battle with cancer.

Microsoft chairman Bill Gates says the impact of Jobs' work will be felt for many generations to come. Steve Jobs was just 56 years old.

U.S. stock futures trading higher this morning. Markets overseas also up as investors grow more confident that European leaders are working to strengthen their banks.

Of course, the biggest crowd yet at the "Occupy Wall Street" protests here in New York. Thousands marched yesterday against corporate greed, corruption and inequality. Police say 28 people were arrested, including one person for assaulting a police officer.

A second tape of Michael Jackson's slurred speech played for jurors at the trial of Dr. Conrad Murray. Jackson telling his personal physician he wanted to build the world's largest children's hospital with proceeds from his highly anticipated "This Is It" comeback concerts because he didn't have a childhood of his own.

Sarah Palin prefers the role of kingmaker to candidate -- at least for 2012. Palin says she will not run for president, either as a Republican or as a third party candidate. The former Alaska governor believes she can have a bigger impact on the race as an unshackled outsider.

Let's head to Atlanta and check in with Rob Marciano.

Good morning.

ROB MARCIANO, AMS METEOROLOGIST: Good morning, Carol.

Chilly weather moving into the Northeast. The warm up continues across the midsection of the country.

And out West, some snow across the sierras and Wasatch of Utah. Matter of fact, this is the earliest or shortest time we had where we didn't see snow. We had a late snow and spring and early snow in the fall, couple feet potentially across the Wasatch and inner mountain Rockies. In Colorado, we've already seen over a foot of snow in some spots in the Sierra Nevadas.

Meanwhile, 20s and 30s this morning across parts of Upstate New York and northern New England as the chill moves in there. But temperatures will rebound nicely into the upper 60s in New York City. Eighty-five degrees expected in Kansas City.

Those are your news and weather updates. AMERICAN MORNING is coming right back.

(COMMERCIAL BREAK)

VELSHI: You're a lot of images of Steve Jobs today.

Welcome back to AMERICAN MORNING.

Steve Jobs had many gifts. He was not only an innovator but he was a motivator, as well. A year after first being diagnosed with pancreatic cancer, he delivered the 2005 commencement address at Stanford University.

Listen to the advice that he shared with the graduates.

(BEGIN VIDEO CLIP)

STEVE JOBS, APPLE CO-FOUNDER AND CEO: You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.

If you haven't found it yet, keep looking and don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So, keep looking until you find it. Don't settle.

When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right."

It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "no" for too many days in a row, I know I need to change something.

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything -- all external expectations, all pride, all fear of embarrassment or failure -- these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.

(END VIDEO CLIP)

VELSHI: You know, I hear it and I remember this whole thing, if today was the last day of your life, would you be doing what you're doing today. It's a great message.

Jobs went on to tell the graduates, quote, "Your time is limited, so don't waste it living someone else's live. Don't let the noise of other's opinions drown out your own inner voice."

COSTELLO: Now, that -- that's the thing that resonates with me, because so often, you listen to people who criticize you, who tell you you're not good enough, who tell you your ideas stink. And then you just get discouraged and you go, oh, maybe they do.

And that's wrong. You shouldn't. You should just go for it because why not? What do you have to lose really, especially in this economy? What do you have to lose?

VELSHI: That's exactly right.

COSTELLO: Still to come, I was really intrigued by that. I'm taking that to heart. I mean, it really resonates.

ROMANS: Let's ask Steve Wozniak about it.

COSTELLO: I love to.

ROMANS: Because we're going to have the Apple co-founder here with us live later.

VELSHI: Just minutes away.

Also ahead, another legend in his field, Hall of Fame boxer Sugar Ray Leonard joins us live. It's going to be an interesting discussion. He's been involved in a movie that's coming out tomorrow with Hugh Jackman. We're going to talk to him about it.

(COMMERCIAL BREAK)

ROMANS: Losing the man who put the world in the palm of our hands.

I'm Christine Romans.

Tributes flooding in this morning for Apple founder Steve Jobs faster than Twitter can even handle them.

COSTELLO: I'm Carol Costello.

Steve Jobs being compared to Edison, Ford, Einstein. He changed the way we work and play. We'll look at the 10 ways he changed your world.

VELSHI: And I'm Ali Velshi.

From Cupertino to Fifth Avenue, Asia, even Africa, the world is saying, "Thank you, Steve" -- on this AMERICAN MORNING.