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CNN Sunday Morning
AIDS Benefit Concert Takes Place in South Africa
Aired November 30, 2003 - 09:40 ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
CATHERINE CALLAWAY, CNN ANCHOR: Artists, activists, and AIDS awareness, all three came together on a stage in South Africa yesterday. Up to two billion worldwide tuned in to the AIDS benefit concert, which was hosted by Nelson Mandela. Organizers hope to raise hundreds of millions of dollars as well as awareness for the cause of fighting HIV and AIDS.
SEAN CALLEBS, CNN ANCHOR: And the benefit concert comes just two days before the 15th anniversary of World AIDS Day. And as our Tim Lister reports, raising awareness about the deadly disease takes on many fronts.
(BEGIN VIDEOTAPE)
MACY GRAY, ENTERTAINER: Hey, this is Macy Gray and I am angry. Do you want to know why? Because AIDS takes the life of one child every minute.
UNIDENTIFIED MALE: People are talking about AIDS. I know what you think. It will never happen to you. Think again. Anything is possible.
TIM LISTER, CNN CORRESPONDENT (voice-over): Musicians with a mission, on TV commercials around the world, to raise awareness of AIDS among teenagers.
UNIDENTIFIED FEMALE: Thank you for being man enough to take care of yourself and your partner.
LISTER: HIV/AIDS among the young is rising fast. There are now an estimated 2.5 million children infected worldwide. The charity Youth AIDS is mobilizing the world's top artists to connect with kids.
KATE ROBERTS, FOUNDER, YOUTH AIDS: You can't preach to kids about AIDS, because if you preach to them, they'll do exactly the opposite. An excellent vehicle of reaching young people is through music.
LISTER: So musicians are coming together again to raise awareness and money, but to combat HIV, rather than hunger. Producing a new song for release early next year, Quincy Jones.
QUINCY JONES, MUSIC IMPRESARIO: Just like 1985, everyone has got to check their egos at the door.
LISTER: Joining him in the studio, one of the top producers of the hip-hop generation.
TIMBALAND, MUSIC PRODUCER: I think the prime example of a song, it kind of gives me a feel of how it could be, but a little more upbeat, is Christina Aguilera, "We are beautiful."
LISTER: And Timbaland is reaching out to the cream of musical talent.
TIMBALAND: Definitely Coldplay. Nickelback. Justin, Missy.
LISTER: High-profile musicians certainly raise awareness of AIDS and get results. But charities like Youth AIDS also appeal to teenagers through slick commercials. In Russia, the babushka comes to the rescue. And in Kenya, there's a TV campaign against the stigma attached to AIDS.
But in countries like Rwanda, where there's little formal education and few have access to TV, outreach centers and grassroots clinics are a vital part of the strategy.
UNIDENTIFIED FEMALE: For the first time ever, youth in Rwanda can find testing for HIV, family planning products and services, they can get tested for sexually transmitted infections. At the same time, under the same roof, they can learn how to embroider, or fix cars.
UNIDENTIFIED MALE: I'm going to dedicate this show to all the Africans in Capetown. Y'all ready to party!
LISTER: Music, the media and mentoring. A three-pronged approach to protecting the next generation from what Prince once called the big disease with the little name.
UNIDENTIFIED FEMALE: We've got to come together for the future, our future, free of HIV/AIDS.
LISTER: Tim Lister, CNN.
(END VIDEOTAPE)
TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com
Aired November 30, 2003 - 09:40 ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
CATHERINE CALLAWAY, CNN ANCHOR: Artists, activists, and AIDS awareness, all three came together on a stage in South Africa yesterday. Up to two billion worldwide tuned in to the AIDS benefit concert, which was hosted by Nelson Mandela. Organizers hope to raise hundreds of millions of dollars as well as awareness for the cause of fighting HIV and AIDS.
SEAN CALLEBS, CNN ANCHOR: And the benefit concert comes just two days before the 15th anniversary of World AIDS Day. And as our Tim Lister reports, raising awareness about the deadly disease takes on many fronts.
(BEGIN VIDEOTAPE)
MACY GRAY, ENTERTAINER: Hey, this is Macy Gray and I am angry. Do you want to know why? Because AIDS takes the life of one child every minute.
UNIDENTIFIED MALE: People are talking about AIDS. I know what you think. It will never happen to you. Think again. Anything is possible.
TIM LISTER, CNN CORRESPONDENT (voice-over): Musicians with a mission, on TV commercials around the world, to raise awareness of AIDS among teenagers.
UNIDENTIFIED FEMALE: Thank you for being man enough to take care of yourself and your partner.
LISTER: HIV/AIDS among the young is rising fast. There are now an estimated 2.5 million children infected worldwide. The charity Youth AIDS is mobilizing the world's top artists to connect with kids.
KATE ROBERTS, FOUNDER, YOUTH AIDS: You can't preach to kids about AIDS, because if you preach to them, they'll do exactly the opposite. An excellent vehicle of reaching young people is through music.
LISTER: So musicians are coming together again to raise awareness and money, but to combat HIV, rather than hunger. Producing a new song for release early next year, Quincy Jones.
QUINCY JONES, MUSIC IMPRESARIO: Just like 1985, everyone has got to check their egos at the door.
LISTER: Joining him in the studio, one of the top producers of the hip-hop generation.
TIMBALAND, MUSIC PRODUCER: I think the prime example of a song, it kind of gives me a feel of how it could be, but a little more upbeat, is Christina Aguilera, "We are beautiful."
LISTER: And Timbaland is reaching out to the cream of musical talent.
TIMBALAND: Definitely Coldplay. Nickelback. Justin, Missy.
LISTER: High-profile musicians certainly raise awareness of AIDS and get results. But charities like Youth AIDS also appeal to teenagers through slick commercials. In Russia, the babushka comes to the rescue. And in Kenya, there's a TV campaign against the stigma attached to AIDS.
But in countries like Rwanda, where there's little formal education and few have access to TV, outreach centers and grassroots clinics are a vital part of the strategy.
UNIDENTIFIED FEMALE: For the first time ever, youth in Rwanda can find testing for HIV, family planning products and services, they can get tested for sexually transmitted infections. At the same time, under the same roof, they can learn how to embroider, or fix cars.
UNIDENTIFIED MALE: I'm going to dedicate this show to all the Africans in Capetown. Y'all ready to party!
LISTER: Music, the media and mentoring. A three-pronged approach to protecting the next generation from what Prince once called the big disease with the little name.
UNIDENTIFIED FEMALE: We've got to come together for the future, our future, free of HIV/AIDS.
LISTER: Tim Lister, CNN.
(END VIDEOTAPE)
TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com
