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CNN Saturday Morning News
Is There no Such Thing as Bad Publicity?
Aired May 03, 2003 - 08:24 ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
ANDERSON COOPER, CNN CORRESPONDENT: So you know the cliche that there is no such thing as bad publicity? Do you think it's true?
Well, our Bill Tucker says you can take it to the bank.
(BEGIN VIDEOTAPE)
BILL TUCKER, CNN CORRESPONDENT (voice-over): Steal a dress? Go to court? Go to jail? Get out of here. You sign a contract as a model for the very designer whose clothes you were shoplifting.
UNIDENTIFIED MALE: You know there's that kind of old saying, you know, no publicity is bad publicity.
TUCKER: Michael Moore was roundly booed for being a boar at the Oscars. But Moore is not a totally stupid white man. His book, on its way down the best seller lists, shot up to number one the week after the Oscars. Scandal sells.
Consider the case of Monica Lewinsky, now host of Fox's latest reality show, "Mr. Personality." There's an irony that hasn't gone unnoticed in this cartoon, appearing in "Newsweek."
Or how about Madonna? Her album critically trashed, her video controversial for tossing a grenade into the president's lap, she debuts at number one on the charts.
MARK HUGHES, CEO, BUZZMARKETING: A case in point with Madonna. You know, her consumers have come to expect that. So, you know, she's always going to push the line every step of her career and they're willing to accept it.
TUCKER: And then there's O.J. He went from being chased in a white Bronco to the subject of the latest reality show series buzz. O.J. says no to a series, but says he would like to serve as a TV commentator at the murder trial of this man, actor Robert Blake.
Rappers may hold the record for multiple scandals. 50 Cent has a huge hit, "Get Rich Or Die Trying." He's been shot nine times, leaving one to wonder what's next.
And rapper Old Dirty Bastard got out of jail for cocaine possession, signed a new record contract and he announced his new TV series in the fall, "On Parole With ODB" -- all in the same day.
(on camera): Will Rogers was right, you don't have to make this stuff up. All you have to do is read the papers. Bill Tucker, CNN, New York.
(END VIDEOTAPE)
TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com
Aired May 3, 2003 - 08:24 ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
ANDERSON COOPER, CNN CORRESPONDENT: So you know the cliche that there is no such thing as bad publicity? Do you think it's true?
Well, our Bill Tucker says you can take it to the bank.
(BEGIN VIDEOTAPE)
BILL TUCKER, CNN CORRESPONDENT (voice-over): Steal a dress? Go to court? Go to jail? Get out of here. You sign a contract as a model for the very designer whose clothes you were shoplifting.
UNIDENTIFIED MALE: You know there's that kind of old saying, you know, no publicity is bad publicity.
TUCKER: Michael Moore was roundly booed for being a boar at the Oscars. But Moore is not a totally stupid white man. His book, on its way down the best seller lists, shot up to number one the week after the Oscars. Scandal sells.
Consider the case of Monica Lewinsky, now host of Fox's latest reality show, "Mr. Personality." There's an irony that hasn't gone unnoticed in this cartoon, appearing in "Newsweek."
Or how about Madonna? Her album critically trashed, her video controversial for tossing a grenade into the president's lap, she debuts at number one on the charts.
MARK HUGHES, CEO, BUZZMARKETING: A case in point with Madonna. You know, her consumers have come to expect that. So, you know, she's always going to push the line every step of her career and they're willing to accept it.
TUCKER: And then there's O.J. He went from being chased in a white Bronco to the subject of the latest reality show series buzz. O.J. says no to a series, but says he would like to serve as a TV commentator at the murder trial of this man, actor Robert Blake.
Rappers may hold the record for multiple scandals. 50 Cent has a huge hit, "Get Rich Or Die Trying." He's been shot nine times, leaving one to wonder what's next.
And rapper Old Dirty Bastard got out of jail for cocaine possession, signed a new record contract and he announced his new TV series in the fall, "On Parole With ODB" -- all in the same day.
(on camera): Will Rogers was right, you don't have to make this stuff up. All you have to do is read the papers. Bill Tucker, CNN, New York.
(END VIDEOTAPE)
TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com
